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brush right past the whitening trends: why PAP teeth whitening is the best option
It’s no secret that TikTok trends spread like wildfire. Faster than we can say “PAP teeth whitening,” people all over the internet are attempting to whiten their smiles with purple toothpaste and m...
10 creative ways to celebrate world smile day + make it brighter with hydroxyapatite
Friday, October 6th is World Smile Day! Falling on the first Friday in October every year, World Smile Day is all about spreading kindness and happiness. We’re celebrating by exploring the history ...
10 common causes of sensitive teeth and how our hydroxyapatite toothpaste can help
Picture this: you’re eating an ice-cold snack on a hot summer day when suddenly, your sensitive tooth reminds you it’s alive and (un)well. We know how annoying and disruptive sensitive teeth can be...
your sensitivity superhero ingredient: how hydroxyapatite strengthens your teeth at the source
Experts estimate that 1 in 8 Americans deal with tooth sensitivity, and if you’re that “1,” you know just how painful and disruptive it can be. Just the thought of swishing ice-cold water in your m...
brush away the day: why your oral care routine is extra important before bed
Think about your day from your mouth’s point of view. You brush your teeth first thing in the morning, and then you move through your day consuming all kinds of things, many of which can do some da...
do you have one sensitive tooth? it might be trying to tell you something
Do you have that one sensitive tooth that always seems to get in the way? It forces you to chew on one side of your mouth, sip through a straw, and be extra careful when you brush on that side. We ...