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Our Definition of Natural.

Ingredients Sourced and Derived from Nature.

Formulas Free of Artificial Flavors, Artificial Preservatives, Artificial Colors, and Artificial Sweeteners.

Free From Animal Derived Ingredients (Vegan).

Not Tested on Animals (Cruelty Free).

Use of Sustainable Packaging.

The definition of natural toothpaste

The Food & Drug Administration (FDA) has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling, so we have established these guidelines in our efforts to remain transparent in our definition of "natural".

Legacy Toothpaste brands commonly contain ingredients that many health conscious consumers are actively looking to avoid.  These legacy toothpaste products often contain artificial flavors, artificial preservatives, artificial colors,  artificial sweeteners, and other synthetic ingredients.

Instead of using a long list of artificial/synthetic ingredients, Davids uses ingredients that are Naturally Sourced and Naturally Derived.

Naturally Sourced -  Our naturally sourced ingredients are minimally processed or altered after being sourced from nature.  An example of this would be our natural mint flavoring.  The mint plant is grown on farms, then harvested and natural oils extracted through a steam distillation process.  Yes, this requires processing, but the final product is a premium natural mint oil minimally altered from how the oil is found in the mint leaves prior to processing. 

Another example of a naturally sourced ingredient is calcium carbonate, which is used as a micro abrasive to clean and polish teeth.  Our calcium carbonate is primarily made up of natural limestone mined from the earth.  Once the limestone is quarried, it is then crushed, screened, separated, milled, and pulverized. Calcium carbonate undergoes an additional process in which the limestone is further purified, so yes, processing is required, but the final product is a limestone material minimally altered from how the material is found in the earth prior to processing.

Naturally Derived -  Other ingredients found in Davids are derived from nature but have gone through more extensive processing to create a higher level of safety or efficacy and have been modified from their original state.  An example of this would be xylitol.  In order for us to avoid the use of artificial sweeteners like saccharine, we use xylitol which is made from birch trees.  The birch tree fibers undergo advanced processing which creates a final product of crystalline birch xylitol which looks like sugar (altered from its original state) but is commonly classified as a natural sweetener.   Other ingredients found in Davids that are Naturally Derived include Sodium Bicarbonate (Baking Soda) and Sodium Cocoyl Glutamate (Coconut Derived), and others.  See ingredients & purpose below for more details.