Effective | high performance formula / best of science +nature.
Natural | naturally sourced & naturally derived ingredients.
Taste | premium natural flavor oils that taste great.
Clean | fluoride free + sulfate free.
Safe | EWG VERIFIED. certified healthy ingredients.
Vegan | no animal testing. Leaping Bunny certified.
Sustain | recyclable metal tube. FSC certified packaging.
fluoride free - Davids is committed to using only safe ingredients to promote both personal & oral health. We have chosen to not include fluoride in our formulation, due to health concerns surrounding this ingredient. Every toothpaste manufacturer that includes fluoride is required to print the following warning label on their packaging:
"Keep out of reach of Children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."
You wont find this warning label on Davids toothpaste, since our toothpaste is fluoride-free.
sulfate free - (no sls) - Sulfate based chemicals, most commonly sodium lauryl sulfate (sls), is a chemical used by most toothpaste companies to produce the foaming action of the toothpaste. Unfortunately, sulfates can be harmful to the environment and may also be harmful to your body. Some people experience mouth sores from using traditional toothpaste with sulfates, because of the harshness of this chemical. We have substituted sls with an ingredient derived from coconuts (sodium cocoyl glutamate), which is sulfate-free.
no artificial flavors, sweeteners, colors, or preservatives - We eliminated the artificial ingredients that are found in most other toothpastes and found safe alternates. The result is a toothpaste that is naturally sweet (not too sweet), naturally flavored, and naturally preserved.
essential oil flavoring - We developed a proprietary blend of premium essential oils from various mint growing regions around the United States. These oils were blended together to create our custom mint flavoring that leaves incredibly fresh minty breath. Other companies often use artificial mint flavoring or lower grade imported mint oil. Once you try Davids toothpaste, with our custom blend of premium USA produced mint oil, you will not want to go back! (note: some of our flavor ingredients are not available/grown in the US, and have been globally sourced, however we use USA Origin ingredients whenever possible.)
not just made in usa... usa origin too (big difference) - While talking to suppliers, we discovered that many of the big toothpaste companies buy ingredients that come from overseas (mostly China, Malaysia & India), and mix them in their US factory and stamp "Made in USA" on their package. At Davids, we take a much different approach...we do our best to use only premium ingredients that are farmed, mined, and processed in the USA....98% of our ingredients are USA Origin, supporting the sustainability of the USA economy and American jobs.
sustainability....nature+america+you - Environmental sustainability is extremely important, but we take a more holistic approach. Davids is focused on sustaining the environment through the packaging we use...sustaining the USA economy and American jobs by using the highest possible content of USA origin ingredients and packaging....sustaining YOU and your health, by only using naturally sourced and derived ingredients....Nature+America+You is more than what is printed on our packaging...it is reflected in our toothpaste and everything we do.
cruelty free - Davids does not do animal testing in the development of our products. We believe all life should be valued and respected. Davids Toothpaste is a member of Leaping Bunny (www.leapingbunny.org), which is a coalition of companies dedicated to the promotion of humane animal treatment.
recyclable metal tube - Each year about 1.5 Billion toothpaste tubes end up in US landfills and we wanted to do better. You may have thought we selected the metal tube for it's modern aesthetic (that was part of it), but the main reasons Davids comes in metal tubes is for maintaining maximum freshness and for their ability to be recycled. Our aluminum tubes are lined with a Food Grade Non-BPA liner so there is no paste to metal contact, and this barrier helps prevent any leaching of the tube material into the paste. For details on how to recycle your Davids tube, please visit our faq page.
FSC certified paperboard packaging - With Davids commitment to environmental sustainability, our paperboard packaging only comes from forests protected and managed by the Forest Stewardship Council (FSC). Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation. Learn more about how FSC is protecting forests for future generations here.