3 reasons intentional people are rethinking their toothpaste

You turn over every item before it goes in your cart, and that shouldn’t stop when you get to oral care. Here’s what to look for when buying your toothpaste.

Rated 4.7 out of 5 stars

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Smiling woman holding Davids Hydroxi toothpaste, a bamboo toothbrush and a tongue scraper

Davids Hydroxi toothpaste beside a glass with a bamboo toothbrush

01

look for the mineral your enamel is made of

Your tooth enamel is made of around 97% hydroxyapatite. To support your enamel health look for a toothpaste that uses premium nano hydroxyapatite from a trusted source.

Not all nHA is the same. It varies by supplier in purity, size and shape. Look for nHA with rod-shaped particles that are nano-sized and uncoated.

Davids Hydroxi is made with nanoXIM by Fluidinova, which is considered the gold standard of nHA for oral care. Europe’s Scientific Committee on Consumer Safety (SCCS) reviewed 10 years of data on nanoXIM and used it as the standard for nano hydroxyapatite toothpaste.

Shop Hydroxi toothpaste.

★★★★★

“I really like Davids’ toothpaste. It cleans very nicely and tastes good. My main concern was to purchase an hydroxyapatite product. I felt very fortunate to find such a great toothpaste. I recommend this product.”

Sharon W., verified buyer · Hydroxi sensitive + whitening

Davids Hydroxi toothpaste with its key ingredients

02

look for a formula where every ingredient has a job

Read the ingredient list from top to bottom. Many toothpastes add dyes, strong foaming agents and extra sweeteners that are there for looks or to cover up taste.

A clear list with a reason for each ingredient means you know what you’re putting in your mouth twice a day, and why.

We built Hydroxi one decision at a time. It has nano-hydroxyapatite, gentle micro-abrasives, a mild cleanser derived from coconut, birch xylitol and real flavor oils. If an ingredient doesn’t earn its place, it stays out. That’s what we mean by different by design. See the full ingredient list.

★★★★★

“I love using a toothpaste without some of the ingredients that a regular toothpaste has in it. I was surprised the first time I used this toothpaste at how clean my teeth felt. This won’t be my last purchase.”

Lisa T., verified buyer · Hydroxi gum health + whitening

Bamboo toothbrush beside a bowl of toothpaste

03

avoid SLS, sulfates and other harsh detergents

Turn your tube over and look for sodium lauryl sulfate (SLS). It’s a synthetic detergent that makes most toothpaste foam. The same ingredient is used in many shampoos and household cleaners.

SLS is very good at stripping away oils. Studies have found it can irritate the soft tissue in your mouth and even cause it to peel in some people. Research has also linked it to more frequent canker sores in people who tend to get them. More foam doesn’t mean a better clean.

Every Hydroxi toothpaste is SLS-free and sulfate-free. We use sodium cocoyl glutamate instead, a gentle cleanser derived from coconut. It makes a softer lather that spreads the formula and lifts away plaque and debris. See every Hydroxi toothpaste.

★★★★★

“My wife is sensitive to the flavors and other things put in toothpaste. This is the FIRST one that she came and told me how much she liked it as this was the first time her mouth didnt burn after using a toothpaste.”

MICHAEL H., verified buyer · Hydroxi spearmint

how Hydroxi compares

Davids Hydroxi sensitive+whitening, side by side with a conventional toothpaste. We compare a category, not a brand.

how Hydroxi compares
	Davids Hydroxi	conventional
nano-hydroxyapatite	Yes	No
fluoride free	Yes	No
EWG Verified®	Yes	No
SLS free (sulfate free)	Yes	No
remineralizing	Yes	No
premium ingredients	Yes	No

“Conventional” means a typical drugstore toothpaste, not a specific brand. Formulas vary, so check the label of any toothpaste you’re comparing. Davids Hydroxi details come from our ingredient lists and packaging.

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every choice matters, make this one count

Thoughtfully made, down to the tube.

shop Davids Hydroxi

3 reasons intentional people are rethinking their toothpaste

look for the mineral your enamel is made of

look for a formula where every ingredient has a job

avoid SLS, sulfates and other harsh detergents

Davids Hydroxi nano-hydroxyapatite toothpaste

how Hydroxi compares

every choice matters, make this one count

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