In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using.

This initial idea turned into a four-year obsession to develop the very best natural toothpaste
possible, thus Davids was born.

recyclable metal tube, fsc certified packaging for the sustainability of the environment // premium naturally sourced and naturally derived ingredients for the sustainability of you.

learn more about what we mean by natural & what makes our toothpaste so good.