In 2011, Davids founder

Eric Buss

became curious about the toothpaste ingredients he was putting in his mouth twice a day and began researching them. He quickly discovered that many of the ingredients were not optimal for health, and somewhat controversial. After searching for better alternatives, and not happy with what was available, the "simple" idea of creating his own toothpaste company was born. This idea turned into a four-year personal obsession for Eric to develop the cleanest ingredient, highest performance, and most sustainable toothpaste available.  

Through exhaustive research and much trial and error, Eric was able to formulate a toothpaste that had not existed…. one that not only had clean and safe ingredients but was also high performance. Also, while talking to ingredient suppliers, Eric also found that other toothpaste companies often use imported ingredients in their "Made in USA" toothpaste, which led to his commitment for using premium USA origin ingredients whenever possible to support American jobs. 

Today, you will find an ever-growing assortment of premium oral care products that have the same DNA inspired by Eric’s original vision.  We welcome you to try Davids toothpaste yourself today, and experience why so many people are making the switch to Davids!