Davids blog
whitening without the worry: how nano hydroxyapatite leads to radiant smiles
Do you feel like there’s something about summer that makes you want to smile more? From sunset walks to beach vacations, this season is full of warmth, happiness, and smiles. But if your teeth aren’t feeling as bright as the season, it can be tempting to reach for a quick-fix whitening product. The problem? These popular products (peroxide strips, LED lights, purple toothpaste, and more) might provide instant gratification…but they also introduce long-term risks. From intense tooth sensitivity to gum irritation, these whitening methods aren’t usually worth the trouble. At Davids, we believe your oral care routine should support your overall health…whitening included! We understand the desire for a bright, white smile, and we want you to feel relieved knowing you can achieve it in a healthier, gentler way. Our whitening toothpaste formulas are powered by incredible ingredients (like hydroxyapatite and hydrated silica)…carefully selected and derived from nature. To give you a better idea of how these ingredients outperform their conventional counterparts, we’re diving into some of the downsides of traditional whitening products…and contrasting them with the science-backed strength of Davids Hydroxi™ products using nano hydroxyapatite to whiten teeth while strengthening the enamel. the many faces of conventional whitening With so many fads and viral social media trends, conventional whitening can show up in a lot of different ways. Here are a few common ones. hydrogen peroxide This manufactured chemical was first discovered for teeth whitening back in the 1800s. Since then, it’s become famous for its whitening capabilities when used in whitening strips, gels, pens, toothpaste, mouthwash, and more. What is hydrogen peroxide, anyway? It’s a bleaching and oxidizing agent, meaning it loses electrons through a process called oxidation. Why does this matter? Well, it means that hydrogen peroxide is prone to reacting with other molecules to generate free radicals, which are harmful, unstable molecules that can damage your cells and lead to chronic issues. This isn’t a substance we feel belongs in your oral care routine. LED whitening kits These bright kits are marketed to “enhance” the teeth whitening process by “activating” hydrogen peroxide. We put these words in quotes because they really just increase the temperature of the chemicals to break them down faster and speed up the chemical reactions. As mentioned above, these chemical reactions often involve harmful molecules called free radicals. While it may speed up the whitening process, it also adds fuel to the fire caused by free radicals. This means that they can cause even more stress to your oral microbiome and worsen the side effects that come with using these chemical whitening agents (more on that in the next section). purple toothpaste This silly social media trend involves using purple (artificially dyed) toothpaste to temporarily coat your teeth and give off the illusion of a brighter, whiter smile. This is because yellow and purple are opposite each other on the color wheel. Once you apply a coat of purple toothpaste, it tends to “cancel out” the yellow tones on your tooth’s surface. But once this synthetic substance rinses off your tooth’s surface (through eating, drinking, or saliva alone), your teeth will go back to their original yellow tone. In other words, purple toothpaste is great for instant gratification…and not much else. As a company that truly cares about your long-term oral health, we don’t recommend this approach. the problem with these products We hinted at a few problems above, but let’s dive a little deeper into the problem with hydrogen peroxide products. We’re focusing on hydrogen peroxide because (although purple toothpaste has had its moments in the spotlight), hydrogen peroxide has dominated the whitening space for centuries at this point. Anyway, hydrogen peroxide is known to cause… sensitivity + enamel erosion: hydrogen peroxide doesn’t just lift stains, it can also wear away your enamel over time, especially when you use it regularly. This can lead to increased tooth sensitivity and a thinner, more fragile enamel layer, which ironically makes your teeth appear darker in the long run. burning: ever felt an uncomfortable burn during or after whitening? That’s hydrogen peroxide irritating your gums + the soft tissues in your mouth. It can create a burning sensation that lingers well after you finish whitening. cell damage: free radicals produced during hydrogen peroxide whitening can damage cells in your mouth. This damage isn’t just uncomfortable....it may have long-term consequences for the tissues and cells in your mouth. microbiome disruption: your mouth is home to a complex microbiome that helps defend against bad breath, cavities, and gum disease. Harsh peroxide treatments can disrupt this balance, wiping out good bacteria and allowing harmful ones to thrive. dry mouth: peroxide-based whiteners can interfere with your saliva production, leaving your mouth dry and uncomfortable. Saliva is essential for maintaining pH balance, remineralizing enamel, and flushing out food particles. gum + tissue irritation: beyond just a little tingling, you might experience redness, inflammation, or even “peeling” of your gum and inner cheeks after using hydrogen peroxide products. sustainability concerns: most peroxide whitening kits come packaged with plastic trays, LED devices, or single-use strips, which are usually not recyclable. Plus, these products introduce harmful chemical runoff when you rinse them down the drain. As a result, many countries (such as Canada, Japan, and the EU) have restrictions or bans placed on cosmetic products that contain hydrogen peroxide. the Davids approach to whitening We prefer a whitening strategy that better nurtures your long-term health (and treads lighter on the planet). Here are a few details that make our Hydroxi™ whitening + enamel health toothpaste a smarter, safer alternative to conventional whitening products. EWG Verified: our toothpaste meets the strict safety standards of the Environmental Working Group (EWG), meaning every ingredient is thoroughly vetted for health, transparency, and environmental impact. scientific research: you could say that apple cider vinegar and lemon juice are “natural whiteners,” but research shows that they erode your enamel over time. Instead of the DIY “natural” approach, you can trust that our products are guided by science and developed alongside dental professionals to deliver real, measurable results. zero fluoride, SLS, or peroxides: you won’t find fluoride, sodium lauryl sulfate (SLS), or hydrogen peroxide in our tube. Why? Because harsh chemicals, irritants, and bleach (that can lead to ulcers, bleeding, and sensitivity) don’t belong in your daily routine. We believe in gentle, effective alternatives that still leave you with a brighter, healthier smile. zero artificial colors, flavors, or preservatives: we never use synthetic dyes, artificial sweeteners, or chemical preservatives, which you’ll find in many conventional toothpastes. These ingredients can irritate sensitive tissue, disrupt your oral microbiome, and don’t do your body any favors. Instead, we use naturally derived alternatives that support both your health and peace of mind. great tasting natural flavors: our whitening + enamel health toothpastes come in a variety of all natural flavors such as peppermint, mild mint, and orange vanilla. thoughtful, intentional ingredients: every ingredient we use is there for a reason…and sourced with care. From our proprietary Hydroxi™ blend to our naturally sourced micro-abrasives, we choose nature-backed ingredients that work in harmony with your mouth and body. Let’s dive a little deeper into the details of a few of these special ingredients. get to know some of our gentle whitening ingredients Hydroxi™ Hydroxi™ is our proprietary blend of rod shaped, SCCS approved, nano-hydroxyapatite (nHA) with carefully selected, naturally sourced, and naturally derived ingredients. It’s formulated to deliver superior enamel repair, sensitivity relief, and whitening…while nurturing your long-term oral health. Unlike other conventional whitening ingredients, Hydroxi™ gently whitens your teeth by filling and smoothing tiny enamel imperfections. Remember when we said that ingredients like hydrogen peroxide can lead to enamel wear and sensitivity? Hydroxi™ works to prevent those things, not cause them. As it works to whiten your teeth, it also works to deliver essential minerals to your enamel to reduce sensitivity and support your long-term enamel health. Now, we mentioned that Hydroxi™ is our proprietary blend of nano-hydroxyapatite with other food-safe ingredients sourced and derived from nature. Let’s take a closer look at some of those ingredients and how they can help you achieve a brighter, healthier smile! micro abrasives Our premium micro abrasives are made from natural sandstone and quartz powder. They work to polish away plaque and surface stains from your teeth without the use of harmful chemicals! You know that smooth feeling you get when you touch your tongue to your teeth after a professional dental cleaning? You can get this feeling from brushing with Davids, thanks to our premium micro abrasives (and other “exfoliating” ingredients). They pave the way for nano-hydroxyapatite to swoop in and deliver whitening and remineralization. baking soda We use small amounts of baking soda to neutralize harmful acids in your mouth (to stabilize its pH), kill bad bacteria, scrub away plaque buildup, and lift surface stains. Not only do these things lead to brighter, whiter teeth, but they also contribute to gum health and a happy oral microbiome! hydrated silica While other companies use low-quality imported silica (with large abrasive particles that can cause damage), we use the highest-quality, USA-made hydrated silica with ultrafine microscopic particles. This means that our hydrated silica is able to safely clean and polish your enamel, removing surface stains without causing any scratches or damage to your enamel. Fun fact: hydrated silica is naturally derived from silica, which makes up about 12% of the Earth’s surface! sodium cocoyl glutamate Derived from coconuts, this is our naturally-derived alternative to sodium lauryl sulfate (SLS). The coconut oil goes through an advanced process to produce a non-irritating ingredient that creates a gentle, mild foaming action while helping to “spread around” other ingredients as you brush. Sodium cocoyl glutamate is well-tolerated by those with sensitive teeth and mouths, while SLS (a conventional chemical foaming agent) is known to cause mouth irritation, ulcers, and other allergic reactions. activated charcoal Found in our charcoal toothpaste, our activated charcoal is ultra-fine and derived from coconut shells. It gently and safely removes plaque and plush surface stains from your teeth to reveal a whiter smile…naturally! It’s enamel-safe, so you can enjoy peace of mind brushing with it twice daily for a bright smile. calcium carbonate Our calcium carbonate comes from a quarry in Pennsylvania and meets the strictest purity standards. This mild abrasive also works to “exfoliate” your teeth to reduce plaque buildup, remove surface stains, and whiten your teeth. other natural ways to brighten your smile Beyond using a natural teeth whitening toothpaste like Davids, these simple daily habits can help keep your smile radiant this summer and beyond. avoid habits that stain: summer favorites like iced coffee, red wine, cocktails, and dark berries can leave behind surface stains. Enjoy them in moderation, and try to remember to rinse with water or Davids Hydroxi™ fresh breath mouthwash after to help reduce discoloration over time. brush often: between BBQs, road trip snacks, and sweet summer treats, it’s important to brush at least twice a day (even better if you use hydroxyapatite toothpaste!). Brushing after every meal (when possible) can help even more by preventing stains from coating your tooth’s surface for too long. Pro tip: if you’ve just had something acidic, wait about 30 minutes to brush to let your saliva “weaken” the effects of the acids on your enamel. sip with (reusable) straws: use a straw for colorful, acidic drinks like iced coffee, tea, or juice to help minimize contact between these liquids and your enamel. Bonus points for choosing a reusable straw to reduce plastic waste while protecting your smile! stay hydrated: sipping water throughout the day (especially in the summer heat) helps rinse away food particles, debris, and other stain-causing compounds. Staying hydrated also supports healthy saliva production (aka reduces dry mouth), which helps to protect your enamel naturally. don't neglect on vacation: many people tend to relax their brushing and other oral care habits during vacation. Pack your Davids travel essentials to make sure you keep up on your routine even when you are away from home. These simple, mindful habits can help keep your summer smile feeling and looking its best this summer (and beyond). whiten your smile with peace of mind At Davids, we think the best kind of whitening is the kind that cares for your whole mouth. Are you ready to start a new whitening routine that’s powered by science and backed by nature? Start by brushing with Hydroxi™, our proprietary blend of nano-hydroxyapatite and other intentional ingredients. buy hydroxi toothpaste now
Learn more
finding relief from oral lichen planus: gentle solutions for a healthier, happier mouth
If you deal with oral lichen planus, you know it can make everyday moments feel painful and overwhelming. Whether you’re enjoying a meal, chatting with friends, or simply brushing your teeth, this chronic condition can turn everyday activities into challenges. That’s where we come in. At Davids, our mission is to help you take control of your oral health with natural, gentle products that soothe and protect your mouth, no matter how sensitive it is. Keep reading to discover how natural remedies + our mild toothpaste can make a real difference in managing oral lichen planus and keeping your mouth feeling its best. what is lichen planus? Lichen Planus is an autoimmune condition that can cause inflammation and irritation in the skin, mouth, scalp, nails, esophagus, ears, nose, eyes, and other areas of the body. It typically appears as follows. Purple/red flat-topped bumps on the affected skin areas Fine white “lacy” lines that accompany these bumps Ridging or splitting in the nails Sores, flakiness, burning, and pain inside the mouth Pain and difficulty swallowing (if it’s in the esophagus) Because lichen planus is a chronic condition, symptoms can come and go, reappear regularly, or persist for a long time. While it can be treated with topical creams on your skin, it can be very tricky to treat those symptoms when they appear in your mouth! On that note, let’s dive into the specifics of oral lichen planus. what is oral lichen planus? Oral lichen planus (OLP) refers to the condition that specifically affects the mucous membranes in your mouth (your tongue, gums, and inner cheeks). While there are many variations of oral lichen planus, here’s an overview of the two main types. Reticular OLP shows up as pale white “lacy” patches. This is the most common type of oral lichen planus and typically does not turn into a more serious condition (like oral cancer). Erosive OLP appears as red open sores that often hurt and burn. This type of oral lichen planus is more likely to lead to mouth cancer, so it’s best to get it checked regularly. Both of these types of oral lichen planus come with common symptoms, such as: Small pale bumps that form a “lacy” pattern on your inner cheeks, tongue, or gums Red open sores inside your mouth Dry mouth Burning, bleeding, inflammation, and irritation with brushing Sore gums Metallic taste Decreased ability to taste Roughness inside the mouth General pain and burning throughout the day All of these symptoms can make it difficult to keep up with your daily habits, whether it’s eating, talking, or keeping up with your oral care routine. oral lichen planus vs thrush It can be difficult to distinguish between oral lichen planus and other oral conditions such as thrush and “geographic tongue” because they can all cause white patches or lines in the mouth. To help you separate these conditions, here are a few key things to look out for. Oral thrush is a yeast (fungal) infection in the mouth that appears as “creamy” white patches in the mouth and cracks in the corner of your lips. It’s often accompanied by dry mouth and burning. Unlike lichen planus, oral thrush can be treated with antifungal rinses. Oral lichen planus is an inflammatory condition (as described above) that appears as “lacy” white patches, streaks, or tiny white dots. Geographic tongue looks like red patches on the tongue with white “wavy” lines next to the red patches. We understand it can be hard to spot the differences among these conditions. If you’re experiencing these symptoms, visit your doctor or dentist to identify the cause and course of action (rather than getting lost in photos and online forums). Now that we’ve covered the symptoms of oral lichen planus, let’s explore some of the causes. what causes lichen planus? While experts don’t know the exact cause of lichen planus, they believe it’s caused by: immune system dysfunction: also known as an autoimmune response, this occurs when your immune system attacks healthy skin (and mucosal tissue) genetics: does lichen planus run in your family? Certain genetic variations (called HLA alleles) are associated with lichen planus and can be passed down. stressful triggers: in addition to general stress, allergies and infections can also trigger lichen planus. medications: medications for blood pressure, diabetes, heart disease, and malaria have all been linked to lichen planus. hepatitis C: this virus has also been known to trigger lichen planus. It’s important to note that some people experience allergic reactions to dental materials like metal fillings, which can cause similar symptoms to lichen planus. At the risk of sounding like a broken record, we recommend visiting your doctor or dentist to distinguish between an allergic reaction and oral lichen planus. how common is lichen planus? About 1 in 100 people will experience lichen planus (this includes all types of lichen planus, not just oral lichen planus). It’s more common to see lichen planus in middle-aged adults over 50. While non-oral lichen planus tends to affect men and women equally, oral lichen planus is 2x more prevalent in women than men! Experts believe this is related to hormonal changes and the fact that women are more likely to experience other medical conditions that predispose them to oral lichen planus. For example, oral lichen planus occurs more often in perimenopausal women than in the rest of the population. Experts believe this is linked to declining estrogen levels. It’s important to note that lichen planus is not contagious! So you don’t have to worry about getting infected if someone you know has it. To recap: About 1 in 100 people will experience lichen planus. It’s most common in people 50+ years old. Oral lichen planus is 2x more prevalent in women than men. Oral lichen planus is most common in perimenopausal women. Lichen planus and oral lichen planus are not contagious. the challenges of oral lichen planus In addition to disrupting your everyday habits like eating, talking, and brushing your teeth, oral lichen planus can evolve and lead to things like: stress, anxiety, and depression: the pain and discomfort of oral lichen planus can lead to emotional distress, decreased quality of life, and avoidance of social situations. This can lead to more isolation and feelings of hopelessness. scarring: chronic inflammation can cause permanent tissue damage, leading to stiff, tight oral tissues that affect speech and chewing. serious pain: severe flare-ups can result in burning sensations, ulcerations, and extreme sensitivity to spicy or acidic foods. weight loss: pain while eating may lead to reduced appetite, difficulty chewing, and unintentional weight loss. mouth cancer: in rare cases, oral lichen planus can increase the risk of certain oral cancers. If someone you love deals with oral lichen planus, we hope this information inspires you to find new ways to support them. To help, we’ve included a few natural ways to manage oral lichen planus below. tips to manage lichen planus naturally Prioritize stress management. What’s something you can do every day to check in with yourself and get a break from the demands of your busy life? Whether it’s a three-minute stretching routine, a mindful meditation, a quick walk around the block, a yoga class, or a therapy session, schedule in time to focus on yourself and avoid an overload of stress. Avoid dietary triggers. If you’re experiencing a flare-up of oral lichen planus, it’s natural to want to avoid spicy, acidic, and other irritating foods. While some dietary triggers may be obvious, some less obvious ones include alcohol, tomato-based products, cinnamon, artificial sweeteners, peppermint or citrus teas, carbonated beverages, processed meats, and dairy products. Utilize anti-inflammatory products and supplements. Try different methods like rinsing with aloe vera juice, applying honey or coconut oil, or using chamomile tea as a mouth rinse. Supplements like turmeric, omega-3 fatty acids, and vitamin D may also help reduce inflammation and support your immune health. As always, we recommend chatting with your doctor before starting new supplements, especially if you’re dealing with a condition like oral lichen planus. Practice good oral hygiene with gentle toothpaste, like Davids. With oral lichen planus, it’s so important to keep your mouth clean. But the condition can make it difficult to tolerate oral care products. This can put you in a bit of a pickle, but that’s where we come in. At Davids, we’re proud to offer oral care products for even the most sensitive mouths. With flavors like mild mint, orange vanilla, and strawberry watermelon, you can choose from a lineup of gentle toothpaste flavors that won’t aggravate your symptoms like strong mint flavors might (more on that below). In addition to using gentle toothpaste, here are a few daily tips for oral lichen planus: Avoid alcohol-based mouthwash. Alcohol can irritate and dehydrate sensitive oral tissues, making symptoms worse. Opt for an alcohol-free, soothing mouth rinse like our Davids Hydroxi™ fresh breath mouthwash.. Use a soft-bristled toothbrush. Harsh bristles can aggravate oral lichen planus, so choose a soft toothbrush to gently clean your teeth, like our bamboo toothbrush. It’s made with high-performance, BPA-free bristles derived from plant oil. Keep your mouth hydrated. Hydration is key to preventing dry mouth, which can worsen symptoms. Drink plenty of water and incorporate saliva-promoting foods like cucumbers, watermelon, and sugar-free gum with xylitol. Avoid alcohol and smoking. Both alcohol and tobacco can increase dry mouth, irritation, and inflammation, potentially worsening oral lichen planus symptoms. See your dentist every six months. Regular dental check-ups ensure your condition is monitored, managed, and properly treated with professional guidance. Your dentist can provide personalized care to help keep your mouth as healthy and comfortable as possible. Now, let’s dive into a few reasons why our mind toothpaste flavors can be game-changers for those with sensitive mouths and conditions like oral lichen planus. why our gentle toothpaste is great for lichen planus It’s no secret that the mouth is a uniquely vulnerable area. It contains ultra-sensitive tissue and carries out so many daily tasks from chewing to chatting. Not only can oral lichen planus force you to avoid certain foods, but it also makes it unbearable to use certain oral care products, especially conventional ones that contain sulfates, strong minty flavors, and other irritating chemicals. As an oral care brand with a mission to help you nurture a “healthy mouth + healthy you,” we’re here to provide you with natural products to help manage and soothe conditions like oral lichen planus. To start, you can trust that our gentle toothpaste formulas contain: saliva-stimulating ingredients: dry mouth can worsen symptoms of oral lichen planus, so we incorporate naturally hydrating ingredients like xylitol, coconut oil, and vegetable glycerin to help support saliva production and keep your mouth comfortable. mild, mouthwatering flavors: say goodbye to overpowering mint and artificial sweeteners! Our toothpaste is flavored with gentle, naturally derived ingredients like coconut, vanilla, mild fruit extracts, and (low concentrations of) premium mint essential oils to provide a refreshing but non-irritating experience. zero sulfates (including SLS): our formulas are completely free of harsh foaming agents like sodium lauryl sulfate (SLS), which can irritate sensitive oral tissues and worsen lichen planus symptoms. In place of SLS, we use sodium cocoyl glutamate, which is derived from coconut material. It creates a gentle, mild foaming action to aid in the cleaning and whitening process without irritating your mouth. zero artificial colors, flavors, or harsh preservatives: we believe in keeping things simple, natural, and effective. That’s why our gentle toothpaste is free from synthetic dyes, artificial sweeteners, and harsh preservatives that can contribute to irritation. With our thoughtfully crafted formulas, you don’t have to choose between effective oral care and gentle ingredients. We’re here to help you maintain a clean, healthy mouth without unnecessary discomfort. Because when your oral care works with your body, not against it, you can smile, speak, and enjoy life with more comfort and confidence. Buy Premium Toothpaste Now
Learn more
10 years of Davids: celebrating a decade of excellence, innovation, and community
It’s hard to believe, but Davids is officially 10 years old! The 10-year mark is a massive milestone, and one that very few small businesses reach. History shows that nearly 18% of small businesses fail within their first year, 50% fail around the five-year mark, and roughly 65% fail by year 10. This decade represents more than just passing time. It reflects dedication, growth, and the incredible support from customers like you. What began as a single batch of toothpaste (hand-filled in a 1,800 square foot facility) has grown into a nationwide favorite… now available in over 11,000 retail locations across the USA. It’s difficult to find the right words to express our gratitude, but we want to give you a heartfelt THANK YOU for being such a special, integral part of our journey. To celebrate, let’s look back at how it all started, explore how we (yes, that includes you too!) got to where we are today, and look forward to what’s to come in the next 10 years. a trip down memory lane The idea for Davids came to Eric in 2011, when he first started searching for better, cleaner alternatives to conventional toothpaste. Disappointed by his findings, he came up with the “simple” idea to create his own toothpaste company. Of course, it was anything but simple. It turned into a four-year obsession for Eric to develop the cleanest ingredient, highest performance, and most sustainable toothpaste available. In 2015, Eric and his wife mixed, filled, packaged, and sold their first tubes from a 1,800 square foot facility… and Davids Natural Toothpaste officially launched. They debuted Davids at a Sustainability Fair at the LA Convention Center, where they quickly sparked curiosity, won over early fans, and felt the momentum begin. Back in those days, it took about two hours for Eric to mix 200 tubes of Davids… and even more time to fill and package each tube. He eventually hired his mother-in-law as his first employee to help out. At one point, they powered through a 104-day stretch of mixing, filling, and packaging by hand. Our cofounder (and Eric’s wife), Annette, would get home after teaching high school and get straight to helping Eric print labels, box products, and drive across town to drop off all orders by 5pm. This was the norm every single day for the first 3–4 years of the company. major Davids milestones 2015 Davids officially launches! We sell our first tubes out of our 1,800 square foot facility. Plus, we’ve been Leaping Bunny Certified since day one! 2016 We hired our first employee: Eric’s mother-in-law, Linda. We filled 250,000 tubes by hand, went to our first trade show (Expo West), and became EWG Verified. 2017 Davids goes international! We partnered with our first international distributor in Japan. 2018 We scaled to nationwide distribution and moved into a larger production facility (4,000 square feet). 2019 After hand filling hundreds of thousands of tubes, Davids upgraded to an automated filling machine! We also launched charcoal+peppermint. 2020 We launched herbal citrus mint and spearmint, and expanded into a second production building. 2021 Amazon sales grew exponentially, and we continued to grow across retail channels. 2022 We launched our first nano hydroxyapatite toothpaste and our stainless steel tongue scraper. 2023 Our strawberry watermelon toothpaste launched, along with bamboo toothbrushes and expanding dental floss infused with nano hydroxyapatite. We moved into a 15,000 square foot warehouse. 2024 We launched orange vanilla and mild mint nano hydroxyapatite toothpaste flavors for kids+adults. 2025 Hydroxi™ became trademarked. We launched our Hydroxi™ fresh breath mouthwash and refill kit. Davids is now in over 11,000 retail locations nationwide. product spotlights Hydroxi™: This innovative formula supports enamel remineralization, fights plaque, freshens breath, and promotes overall oral health without fluoride or harsh chemicals. tongue scraper: Our stainless steel scraper is designed to remove bacteria that cause bad breath. Durable and sustainable, it lasts a lifetime. bamboo toothbrush: 100% bamboo handle, soft BPA-free bristles. A sustainable and comfortable way to reduce plastic waste. We continue to add new flavors like mild mint, strawberry watermelon, and orange vanilla to take care of our kiddo customers, sensitive mouths, and anyone who wants something special in their daily routine. what hasn’t changed: our core values clean, safe ingredients We believe you shouldn’t have to compromise on safety. We always avoid unnecessary, artificial ingredients and keep transparency at the forefront of our operations. high performance Clean oral care should work just as well—if not better—than conventional. We craft formulas for real results and back it with lab testing and testimonials. sustainability We use recyclable metal tubes, FSC-certified packaging, bamboo brushes, refillable systems, and more. It is a core part of who we are. 100% vegan and cruelty-free Davids has been Leaping Bunny Certified since day one. No animal testing ever. Compassion is built into every product. USA origin We use 98% USA-origin ingredients. It supports local jobs, reduces our carbon footprint, and gives us greater supply transparency and quality control. what’s still evolving at Davids: innovation We are just getting started. We continue pushing oral care forward with science-backed, safe, and sustainable innovations like our Hydroxi™ line. looking ahead at our next 10 years The last decade laid our foundation. The next one is all about scale. From international expansion to new products, we are growing the right way. This next chapter is about establishing Davids as the New American Classic in oral care—rooted in integrity, driven by science, and made for people who expect more. a warmhearted thanks to you, our customers Whether you found Davids ten days ago or ten years ago, thank you. Your trust has shaped every step. Because of you, we get to keep raising the bar for what oral care can be. We are so grateful to have you brushing, flossing, and swishing by our side. buy now.
Learn more
stay on track this summer with our wellness tips and travel toothpaste
Summer trips can be full of excitement, spontaneity, and the kind of freedom that shakes up everyday life in the best way. But, whether you’re planning a weekend road trip or a two-week international adventure, it’s easy to lose track of healthy habits
Learn more
How to Build Your Ultimate Oral Care Routine with Davids Hydroxi™
We’re sharing our ultimate oral care routine, so you can know how to get the most out of your Davids products....and cultivate a bright, happy mouth that supports your full-body health.
Learn more
small brush, big impact: the power of dad in kids’ oral care
We’re celebrating all the dads, father figures, and parents who show up in the seemingly mundane moments, like brushing your teeth. Your presence, encouragement, and example help build habits that last a lifetime! Explore how dads can uniquely shape daily routines, why ongoing oral health education is key, and how brushing together can become a bonding ritual.
Learn more
is mouthwash bad for you? Here is what you need to know before you swish.
Your oral microbiome is a delicate ecosystem and it deserves gentle, effective, alcohol-free solution like Davids Hydroxi™ fresh breath mouthwash.
Learn more
mental and dental health: five important ways these two worlds collide
May is Mental Health Awareness Month! While oral care might not be the first thing that comes to mind when you think about mental health, we’re here to remind you that the two are uniquely intertwined. The truth is that your mental health and oral health overlap in so many ways, so we’re kicking off May by diving into five important ways these two directly impact each other. The CDC notes that mental health conditions and poor oral health share bidirectional links. Research indicates that people with mental health challenges have significantly higher rates of dental caries, gum disease, and tooth loss. 1: the two-way street between mental health and oral health There’s a two-way street between your mental health and oral health, meaning they feed off each other for better or worse. Let’s explore a few examples to paint a picture of what we mean. dental anxiety: starting off with a very direct example...those with generalized anxiety, health anxiety, and dental phobias are far less likely to go to the dentist regularly. This can lead to oral health complications down the line, allowing cavities and gum disease to progress without intervention. For oral health conditions like these, early detection is crucial! The good news is that there are so many things you can do to ease dental anxiety, from meditation to medication and everything in between. gum disease: did you know that research reveals those with gum disease run a higher risk of developing anxiety and depression? A 2024 longitudinal study spanning 10 years confirmed that untreated gum disease was linked with significantly higher rates of depression and anxiety-related disorders. This portrays the (sometimes vicious) two-way street we mentioned: anxiety and depression can keep you from going to the dentist and increase your risk for gum disease, while gum disease can increase your risk for developing anxiety and depression. mental health loss of appetite: anxiety and depression are commonly linked to a loss of appetite. This can lead to under-eating, dehydration, poor nutritional decisions, cravings for processed foods, and more. All of these things can drastically impact your oral health, as you might not be getting the nutrients your mouth needs to fight off bacteria, remineralize your enamel, and beyond. decreased energy: many people with mental health conditions report reduced energy and fatigue, which can get in the way of exercise and other self-care routines. Believe it or not, exercise is important for your dental health, as research shows regular exercise is linked to reduced prevalence of gum disease. On top of this, low energy and fatigue might convince you to skip your oral care routine, which can lead to poor oral health down the line. These are just a few examples of how mental health and oral health intertwine, but we hope they help you understand and address potentially harmful patterns in yourself or your loved ones. 2: your smile and self-esteem A study of 1,140 adolescents revealed that dissatisfaction with your smile strongly predicts low self-esteem. It also indicates that disliking your smile can greatly impact your behavior, encouraging you to isolate and avoid social settings. As humans, social connection is a vital human need, so much so that some mental health professionals compare social interaction to essential vitamins. If you’re feeling insecure about your smile, we want to remind you that you’re not alone. We hope Mental Health Awareness Month gives you the space and opportunity to connect with people who are going through similar struggles. In fact, a 2023 review by Hallett et al. found that good oral hygiene practices—including regular brushing and dental visits—were associated with improved self-esteem and positive impacts on mental health. 3: dental and mental sensitivity Experts estimate that 1 in 8 adults in the US experience dental sensitivity, and if you’re one of those “1,” you know just how disruptive a sensitive tooth can be. It can keep you from eating the foods you love, staying hydrated, enjoying a cold (or hot) treat with your friends, and so much more. Sensitive teeth are enough to keep you from socializing, which can lead to more isolation and mental distress. If you’re experiencing sensitivity, we encourage you to visit your dentist, so they can see how far it has progressed. As a daily defense against sensitivity, try adding our Hydroxi™ sensitive+whitening nano hydroxyapatite toothpaste to your oral care routine. It gives your enamel a daily dose of remineralization to help strengthen it against decay and fill the tiny imperfections that contribute to sensitivity. In fact, recent research shows that nano hydroxyapatite particles can penetrate into the pores of enamel and dentin to replace lost minerals and form a protective layer that supports tooth strength over time. 4: dry mouth and mental health medications Many antidepressant and antipsychotic medications can cause dry mouth. If you’re taking medication for your mental health (or another condition), we encourage you to check for dry mouth as a side effect. If you know it’s a side effect, you can go the extra mile to reduce symptoms of dry mouth. Some of our favorite ways include brushing daily with Davids hydroxyapatite toothpaste (a great option for dry mouth, made with xylitol and vegetable glycerin) and eating a dry-mouth-friendly diet. Xylitol, which is included in many dry-mouth formulas, has been shown to help stimulate saliva production and support a more comfortable, hydrated mouth environment. You can also read more about this in our blog on dry mouth and bad breath solutions. 5: bacterial balance in your oral microbiome Millions and billions of bacteria exist in your mouth and gut, and your body is always striving to maintain a healthy balance between the “good” and “bad” bacteria that exist in these microbiomes. The bacterial balance in your mouth directly affects the balance in your gut (as your mouth is the window to your gut), giving it a crucial role in your overall gut health. Now, there’s an overwhelming amount of research that reveals your gut health (which is heavily impacted by your oral health) directly impacts your mental health and oral health. In other words, all three of these systems are so closely intertwined! The organisms in your gut play a central role in nutrient absorption, hormone balance, and so much more. The mouth-gut-brain system can impact the existence (and severity) of mental health conditions. One large-scale study found distinct differences in the oral microbiome of people with depression and anxiety compared to those without, reinforcing this “oral-brain” connection. Additionally, that same 2024 longitudinal study found that long-term gum disease was associated with a significantly higher risk of developing depression, highlighting how chronic inflammation in the mouth can potentially influence mental health outcomes over time. All that to say, maintaining a healthy bacterial balance in your mouth and gut can have immense positive impacts on your mental health and oral health. Let’s finish with a few of our favorite ways to achieve and maintain that healthy balance! nurture your mental health and oral health with Davids As a holistic oral care company, we’re honored to help you find ways to care for your dental, mental, and overall health...all at once. Here’s an overview of our favorite holistic oral care routine. floss daily with our nano hydroxyapatite-infused expanding dental floss brush daily with Davids Hydroxi™ toothpaste (for those with sensitivity) tongue scrape using our stainless steel tongue scraper use a gentle mouthwash, which won’t completely wipe out your good bacteria keep your eyes and ears peeled for a new product launch from us! In celebration of Mental Health Awareness Month, we also invite you to go the extra mile to prioritize a mouth-friendly diet, carve out time for your favorite form of exercise, stay hydrated, and nurture meaningful connections with the people around you. Your mental health and oral health will thank you. ♡ Buy Your Premium Toothpaste Today. This blog is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider or dentist for personal medical advice.
Learn more
are your teeth addicted to drugs?
Have you ever taken a bite of something cold, hot, sticky, sweet, or hard and felt a shocking pain radiate from your tooth? Don’t worry, you’re not alone. This sharp pain is known as dentin hypersensitivity (or sensitive teeth), and it’s estimated that roughly 50 million Americans suffer from the same pain. It can cause discomfort ranging from slightly annoying to totally debilitating, urging you to avoid your favorite foods and drinks…or even prevent you from using certain sides of your mouth. Understandably, your next thought after “ouch” will likely be about finding oral care products that soothe your sensitivity. But the truth is, some of these products contain chemical drugs (like potassium nitrate) that temporarily numb the problem without truly soothing (or solving) it. So if you’re one of the over 50 million Americans who suffer from tooth sensitivity, read on to see if your teeth are addicted to drugs....and explore new innovative solutions (like our proprietary Hydroxi™ formula) that truly provide relief for sensitive teeth. what causes tooth sensitivity? Before we dive into the dos and don’ts of sensitive oral care products, let’s explore what causes tooth sensitivity. While there are many reasons you may develop sensitive teeth, here are some of the most common ones. weakened enamel: when the hard outer layer of your teeth (your enamel) weakens over time, it can expose the dentin layer beneath it. Dentin contains little tubules that lead to your tooth’s center nerve. When those tubules become exposed, it is easier for hot, cold, and acidic substances to reach and aggravate the nerve....leading to pain. gum recession: your teeth have “roots” where they meet your gum line, and those roots are not protected by hard enamel. Instead, they’re only protected by your gums! So if your gums start to recede, those roots can become exposed, causing sensitivity on contact. Sensitivity can also be a symptom of tooth decay, gum disease, a worn filling, a vitamin deficiency, and beyond. We highly recommend visiting your dentist to find out the root cause of your sensitivity, especially if it’s persistent. what is potassium nitrate? Potassium nitrate is a chemical numbing agent found in a lot of sensitive oral care products, like toothpaste and mouthwash. It “works” by blocking the pain signals between your tooth’s center nerve and your brain, offering temporary relief. In our book, there are a few problems with this approach. It disrupts the mind-mouth-body connection. At Davids, we like to think about oral care as part of a bigger picture. Your dental health plays a crucial role in your overall wellness, from blood sugar regulation to mental health. If you’re experiencing sensitivity, it’s a (painful) signal that some root cause needs to be addressed for the sake of your oral and overall health. Why would we want to silence that signal? Instead, we want to listen to it, uncover the root cause, and solve it for the sake of your holistic health. It’s a short-term solution. While a coating of potassium nitrate might desensitize your mouth in the moment, that coating eventually wears off, and you’re back to square one. This keeps you in a vicious cycle where your teeth can become “addicted” to drugs. You only feel relief in the short window after you use your potassium nitrate products, but it does not address the problems with your teeth, and we think your mouth deserves a better long-term solution. It’s not ideal for health-conscious consumers. Though generally considered “safe” for use in sensitive toothpastes, If you're committed to using clean natural products, potassium nitrate may not be your best option for tooth sensitivity relief. Over long term use it can be absorbed by the gums and enter the bloodstream. On that note, let’s explore whether or not potassium nitrate is safe for daily use. is potassium nitrate safe? Generally speaking, yes, potassium nitrate is safe and approved by various regulatory agencies. However, research shows that it can be harmful in high amounts. Potassium nitrate is also used as a food additive, and there is some research that raises concern over potential cancer risks. Also, some people might find that too much of it can cause stomach discomfort and other pesky symptoms. So, is potassium nitrate safe? Sure, but that doesn’t make it the best solution for pain....or your oral health! Now you might be wondering: what is the best solution for tooth sensitivity relief? If you’re craving relief for sensitive teeth, the answer is nano-hydroxyapatite. what is nano-hydroxyapatite? Unlike potassium nitrate, hydroxyapatite is a substance that already exists in your body. In fact, your enamel and dentin are both mainly made up of hydroxyapatite. In other words, it’s an important mineral that keeps your teeth healthy and strong. Nano-hydroxyapatite is hydroxyapatite of a smaller particle size (small enough to fit inside of those microscopic openings in your teeth), and you’ll find these nano-sized particles in our hydroxyapatite oral care products. At Davids, we care deeply about making oral care products that are safe for you and the planet, so we crafted our own recipe of premium nano-hydroxyapatite blended with carefully selected naturally sourced and naturally derived ingredients of the highest quality....and we call this proprietary formula Hydroxi™! the best toothpaste for sensitive teeth All of the ingredients in Hydroxi™ work together to reduce your sensitivity at the source by penetrating your enamel and delivering essential minerals to your teeth. The nano-hydroxyapatite particles bind to your enamel to fill in microscopic holes, scratches, weakened areas, and other imperfections to remineralize your teeth and create a strong layer of protection over your dentin. This “plugs” those exposed tubules that lead to the tooth’s center nerve, soothing your sensitivity at the source, rather than temporarily numbing the pain like potassium nitrate. In fact, the high-performance formulation of Hydroxi™ outshines leading hydroxyapatite toothpastes, and mainstream sensitive toothpastes that use potassium nitrate. We sent samples of Hydroxi™ to a trusted third-party lab to see how it performs against other leading sensitive toothpaste products: Apagard Premio, Boka, Colgate Sensitive, Risewell, Sensodyne Pronamel, and Tom’s Sensitive. All numerical and photo evidence revealed that Hydroxi™ outperforms the competition, blocking exposed tubules better than the rest. Check out the photo evidence below! If you’re looking for real, root-cause relief for sensitive teeth, ditch the numbing drugs and add Hydroxi™ to your daily routine. other common mistakes to avoid when treating tooth sensitivity ignoring early signs Many people are quick to dismiss mild tooth sensitivity, thinking it’ll go away on its own. At first, it might feel like a slight hint of discomfort when you sip your hot coffee or bite into your ice cream cone. You might even feel a little pain when you suck in air through your teeth or feel a little ache when sugar hits your tooth. These sensations come and go, so they’re easy to ignore…until they become more frequent and intense! What starts as occasional discomfort you can brush off can quickly progress into persistent pain. This is because your slightly sensitive tooth is already more vulnerable than a healthy tooth. This gives bacteria, acids, and other outside threats leeway to wear down your enamel even more. By visiting your dentist during these early stages, you can identify the root cause of your sensitivity. If it’s caused by enamel wear, you can introduce a remineralizing product (like Hydroxi™) to help stop sensitivity in its tracks. If it’s caused by gum recession, your dentist might have additional ideas to treat your gums and relieve your sensitivity before it becomes unbearable. brushing too hard It’s tempting to think that brushing “harder” (with more pressure) keeps your teeth extra clean. But this approach can do way more harm than good…especially if you have sensitive teeth. Over brushing (or even just using a medium-to-hard bristle toothbrush) can wear down your enamel over time, leading to even more damage and sensitivity. Not to mention, aggressive brushing can also cause gum recession, exposing those roots toward the bottom of your teeth. To protect your enamel and gums, be sure to brush in a gentle, circular motion rather than harsh back-and-forth or up-and-down movements. Also, be sure to check out our bamboo toothbrush which sports a 100% natural bamboo handle and high-performance soft bristles. The bristles are also BPA-free, derived from castor oil (versus other conventional toothbrushes made with bristles derived from petroleum oil). The unique design of our bamboo toothbrush offers a smooth and gentle mouthfeel as you brush your teeth (even in sensitive, hard-to-reach areas). using acidic or alcohol-based mouthwash Many people rely on big-name mouthwash products for that intense, minty-fresh feeling, thinking it’s a sign of a cleaner, healthier mouth. While we don’t recommend these products for any mouth, we especially don’t recommend them for sensitive mouths. Acidic, alcohol-based mouthwash formulas can make sensitivity much worse, as they contain harsh ingredients that can strip away your protective enamel over time. The alcohol in these products dries out your mouth, reducing saliva production which can throw off the pH balance in your oral microbiome and give bacteria a prime environment to thrive. The acidic stabilizers in these products (like citric acid, benzoic acid, and beyond) can further harm the delicate pH in your mouth. All of these things together can lead to even more enamel erosion and sensitivity. We recommend opting for an alcohol-free, pH-balancing mouthwash that helps to soothe sensitivity, remineralize your enamel rather than weaken it, and stimulate saliva production rather than dry out your mouth. Stay tuned for a near-future Davids product that does just that! whitening your teeth too often with peroxide-based products Teeth whitening is a common culprit for sensitive teeth, especially if you’re using peroxide-based products. These popular products work by lifting surface stains with harsh oxidation, releasing free radicals (unstable atoms that can cause damage). While these products effectively whiten your teeth, they can also weaken your enamel, irritate your gums, and lead to increased sensitivity and pain over time. We recommend Phthalimidoperoxycaproic acid (PAP) based products over peroxides. PAP is a gentler, more natural alternative that lifts stains without releasing harmful free radicals in the process. You can even find “PAP+” products that contain nano-hydroxyapatite, which helps to remineralize your enamel during the whitening process. This can boost whitening while protecting your teeth from sensitivity! It’s also worth noting that our entire toothpaste lineup is formulated with gentle, nature-derived ingredients to whiten your teeth. Certain ingredients, like our premium, ultra-fine abrasives, gently “exfoliate” surface stains from your teeth without damaging your enamel, leaving your teeth feeling as good as they look! why you should turn to Hydroxi™ for relief for sensitive teeth By adding Hydroxi™ to your daily oral care routine, you’re taking one simple (yet highly effective) step to minimize and prevent sensitivity at the source….every single day! So whether you have intense sensitivity, mild sensitivity, or you’ve never felt sensitivity at all, you can benefit from adding Hydroxi™ to your daily routine. In the world of oral health, prevention is your best line of defense. Instead of waiting for that shocking pain that comes with tooth sensitivity, add Hydroxi™ to your routine to prevent (or relieve) sensitivity before it becomes a glaring issue you can’t ignore. Instead of temporarily masking sensitivity with numbing drugs, Hydroxi™ allows you to rebuild your enamel daily, filling microscopic imperfections and shielding your teeth from sensitivity. With refreshing flavors like peppermint, mild mint, and orange vanilla, our Hydroxi™ toothpaste helps you enjoy your oral care routine while nourishing your teeth with clean, science-backed ingredients. Make the switch today and experience a daily ritual that provides lasting tooth sensitivity relief—without the drugs. Your smile deserves it! Find your flavor and start your Hydroxi™ journey today. buy now.
Learn more