Davids blog
stay on track this summer with our wellness tips and travel toothpaste
Summer trips can be full of excitement, spontaneity, and the kind of freedom that shakes up everyday life in the best way. But, whether you’re planning a weekend road trip or a two-week international adventure, it’s easy to lose track of healthy habits
Learn more
How to Build Your Ultimate Oral Care Routine with Davids Hydroxi™
We’re sharing our ultimate oral care routine, so you can know how to get the most out of your Davids products....and cultivate a bright, happy mouth that supports your full-body health.
Learn more
Small Brush, Big Impact: The Power of Dad in Kids’ Oral Care
We’re celebrating all the dads, father figures, and parents who show up in the seemingly mundane moments, like brushing your teeth. Your presence, encouragement, and example help build habits that last a lifetime! Explore how dads can uniquely shape daily routines, why ongoing oral health education is key, and how brushing together can become a bonding ritual.
Learn more
is mouthwash bad for you? Here is what you need to know before you swish.
Your oral microbiome is a delicate ecosystem and it deserves gentle, effective, alcohol-free solution like Davids Hydroxi™ fresh breath mouthwash.
Learn more
mental and dental health: five important ways these two worlds collide
May is Mental Health Awareness Month! While oral care might not be the first thing that comes to mind when you think about mental health, we’re here to remind you that the two are uniquely intertwined. The truth is that your mental health and oral health overlap in so many ways, so we’re kicking off May by diving into five important ways these two directly impact each other. The CDC notes that mental health conditions and poor oral health share bidirectional links. Research indicates that people with mental health challenges have significantly higher rates of dental caries, gum disease, and tooth loss. 1: the two-way street between mental health and oral health There’s a two-way street between your mental health and oral health, meaning they feed off each other for better or worse. Let’s explore a few examples to paint a picture of what we mean. dental anxiety: starting off with a very direct example...those with generalized anxiety, health anxiety, and dental phobias are far less likely to go to the dentist regularly. This can lead to oral health complications down the line, allowing cavities and gum disease to progress without intervention. For oral health conditions like these, early detection is crucial! The good news is that there are so many things you can do to ease dental anxiety, from meditation to medication and everything in between. gum disease: did you know that research reveals those with gum disease run a higher risk of developing anxiety and depression? A 2024 longitudinal study spanning 10 years confirmed that untreated gum disease was linked with significantly higher rates of depression and anxiety-related disorders. This portrays the (sometimes vicious) two-way street we mentioned: anxiety and depression can keep you from going to the dentist and increase your risk for gum disease, while gum disease can increase your risk for developing anxiety and depression. mental health loss of appetite: anxiety and depression are commonly linked to a loss of appetite. This can lead to under-eating, dehydration, poor nutritional decisions, cravings for processed foods, and more. All of these things can drastically impact your oral health, as you might not be getting the nutrients your mouth needs to fight off bacteria, remineralize your enamel, and beyond. decreased energy: many people with mental health conditions report reduced energy and fatigue, which can get in the way of exercise and other self-care routines. Believe it or not, exercise is important for your dental health, as research shows regular exercise is linked to reduced prevalence of gum disease. On top of this, low energy and fatigue might convince you to skip your oral care routine, which can lead to poor oral health down the line. These are just a few examples of how mental health and oral health intertwine, but we hope they help you understand and address potentially harmful patterns in yourself or your loved ones. 2: your smile and self-esteem A study of 1,140 adolescents revealed that dissatisfaction with your smile strongly predicts low self-esteem. It also indicates that disliking your smile can greatly impact your behavior, encouraging you to isolate and avoid social settings. As humans, social connection is a vital human need, so much so that some mental health professionals compare social interaction to essential vitamins. If you’re feeling insecure about your smile, we want to remind you that you’re not alone. We hope Mental Health Awareness Month gives you the space and opportunity to connect with people who are going through similar struggles. In fact, a 2023 review by Hallett et al. found that good oral hygiene practices—including regular brushing and dental visits—were associated with improved self-esteem and positive impacts on mental health. 3: dental and mental sensitivity Experts estimate that 1 in 8 adults in the US experience dental sensitivity, and if you’re one of those “1,” you know just how disruptive a sensitive tooth can be. It can keep you from eating the foods you love, staying hydrated, enjoying a cold (or hot) treat with your friends, and so much more. Sensitive teeth are enough to keep you from socializing, which can lead to more isolation and mental distress. If you’re experiencing sensitivity, we encourage you to visit your dentist, so they can see how far it has progressed. As a daily defense against sensitivity, try adding our Hydroxi™ sensitive+whitening nano hydroxyapatite toothpaste to your oral care routine. It gives your enamel a daily dose of remineralization to help strengthen it against decay and fill the tiny imperfections that contribute to sensitivity. In fact, recent research shows that nano hydroxyapatite particles can penetrate into the pores of enamel and dentin to replace lost minerals and form a protective layer that supports tooth strength over time. 4: dry mouth and mental health medications Many antidepressant and antipsychotic medications can cause dry mouth. If you’re taking medication for your mental health (or another condition), we encourage you to check for dry mouth as a side effect. If you know it’s a side effect, you can go the extra mile to reduce symptoms of dry mouth. Some of our favorite ways include brushing daily with Davids hydroxyapatite toothpaste (a great option for dry mouth, made with xylitol and vegetable glycerin) and eating a dry-mouth-friendly diet. Xylitol, which is included in many dry-mouth formulas, has been shown to help stimulate saliva production and support a more comfortable, hydrated mouth environment. You can also read more about this in our blog on dry mouth and bad breath solutions. 5: bacterial balance in your oral microbiome Millions and billions of bacteria exist in your mouth and gut, and your body is always striving to maintain a healthy balance between the “good” and “bad” bacteria that exist in these microbiomes. The bacterial balance in your mouth directly affects the balance in your gut (as your mouth is the window to your gut), giving it a crucial role in your overall gut health. Now, there’s an overwhelming amount of research that reveals your gut health (which is heavily impacted by your oral health) directly impacts your mental health and oral health. In other words, all three of these systems are so closely intertwined! The organisms in your gut play a central role in nutrient absorption, hormone balance, and so much more. The mouth-gut-brain system can impact the existence (and severity) of mental health conditions. One large-scale study found distinct differences in the oral microbiome of people with depression and anxiety compared to those without, reinforcing this “oral-brain” connection. Additionally, that same 2024 longitudinal study found that long-term gum disease was associated with a significantly higher risk of developing depression, highlighting how chronic inflammation in the mouth can potentially influence mental health outcomes over time. All that to say, maintaining a healthy bacterial balance in your mouth and gut can have immense positive impacts on your mental health and oral health. Let’s finish with a few of our favorite ways to achieve and maintain that healthy balance! nurture your mental health and oral health with Davids As a holistic oral care company, we’re honored to help you find ways to care for your dental, mental, and overall health...all at once. Here’s an overview of our favorite holistic oral care routine. floss daily with our nano hydroxyapatite-infused expanding dental floss brush daily with Davids Hydroxi™ toothpaste (for those with sensitivity) tongue scrape using our stainless steel tongue scraper use a gentle mouthwash, which won’t completely wipe out your good bacteria keep your eyes and ears peeled for a new product launch from us! In celebration of Mental Health Awareness Month, we also invite you to go the extra mile to prioritize a mouth-friendly diet, carve out time for your favorite form of exercise, stay hydrated, and nurture meaningful connections with the people around you. Your mental health and oral health will thank you. ♡ Buy Your Premium Toothpaste Today. This blog is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider or dentist for personal medical advice.
Learn more
are your teeth addicted to drugs?
Have you ever taken a bite of something cold, hot, sticky, sweet, or hard and felt a shocking pain radiate from your tooth? Don’t worry, you’re not alone. This sharp pain is known as dentin hypersensitivity (or sensitive teeth), and it’s estimated that roughly 50 million Americans suffer from the same pain. It can cause discomfort ranging from slightly annoying to totally debilitating, urging you to avoid your favorite foods and drinks…or even prevent you from using certain sides of your mouth. Understandably, your next thought after “ouch” will likely be about finding oral care products that soothe your sensitivity. But the truth is, some of these products contain chemical drugs (like potassium nitrate) that temporarily numb the problem without truly soothing (or solving) it. So if you’re one of the over 50 million Americans who suffer from tooth sensitivity, read on to see if your teeth are addicted to drugs....and explore new innovative solutions (like our proprietary Hydroxi™ formula) that truly provide relief for sensitive teeth. what causes tooth sensitivity? Before we dive into the dos and don’ts of sensitive oral care products, let’s explore what causes tooth sensitivity. While there are many reasons you may develop sensitive teeth, here are some of the most common ones. weakened enamel: when the hard outer layer of your teeth (your enamel) weakens over time, it can expose the dentin layer beneath it. Dentin contains little tubules that lead to your tooth’s center nerve. When those tubules become exposed, it is easier for hot, cold, and acidic substances to reach and aggravate the nerve....leading to pain. gum recession: your teeth have “roots” where they meet your gum line, and those roots are not protected by hard enamel. Instead, they’re only protected by your gums! So if your gums start to recede, those roots can become exposed, causing sensitivity on contact. Sensitivity can also be a symptom of tooth decay, gum disease, a worn filling, a vitamin deficiency, and beyond. We highly recommend visiting your dentist to find out the root cause of your sensitivity, especially if it’s persistent. what is potassium nitrate? Potassium nitrate is a chemical numbing agent found in a lot of sensitive oral care products, like toothpaste and mouthwash. It “works” by blocking the pain signals between your tooth’s center nerve and your brain, offering temporary relief. In our book, there are a few problems with this approach. It disrupts the mind-mouth-body connection. At Davids, we like to think about oral care as part of a bigger picture. Your dental health plays a crucial role in your overall wellness, from blood sugar regulation to mental health. If you’re experiencing sensitivity, it’s a (painful) signal that some root cause needs to be addressed for the sake of your oral and overall health. Why would we want to silence that signal? Instead, we want to listen to it, uncover the root cause, and solve it for the sake of your holistic health. It’s a short-term solution. While a coating of potassium nitrate might desensitize your mouth in the moment, that coating eventually wears off, and you’re back to square one. This keeps you in a vicious cycle where your teeth can become “addicted” to drugs. You only feel relief in the short window after you use your potassium nitrate products, but it does not address the problems with your teeth, and we think your mouth deserves a better long-term solution. It’s not ideal for health-conscious consumers. Though generally considered “safe” for use in sensitive toothpastes, If you're committed to using clean natural products, potassium nitrate may not be your best option for tooth sensitivity relief. Over long term use it can be absorbed by the gums and enter the bloodstream. On that note, let’s explore whether or not potassium nitrate is safe for daily use. is potassium nitrate safe? Generally speaking, yes, potassium nitrate is safe and approved by various regulatory agencies. However, research shows that it can be harmful in high amounts. Potassium nitrate is also used as a food additive, and there is some research that raises concern over potential cancer risks. Also, some people might find that too much of it can cause stomach discomfort and other pesky symptoms. So, is potassium nitrate safe? Sure, but that doesn’t make it the best solution for pain....or your oral health! Now you might be wondering: what is the best solution for tooth sensitivity relief? If you’re craving relief for sensitive teeth, the answer is nano-hydroxyapatite. what is nano-hydroxyapatite? Unlike potassium nitrate, hydroxyapatite is a substance that already exists in your body. In fact, your enamel and dentin are both mainly made up of hydroxyapatite. In other words, it’s an important mineral that keeps your teeth healthy and strong. Nano-hydroxyapatite is hydroxyapatite of a smaller particle size (small enough to fit inside of those microscopic openings in your teeth), and you’ll find these nano-sized particles in our hydroxyapatite oral care products. At Davids, we care deeply about making oral care products that are safe for you and the planet, so we crafted our own recipe of premium nano-hydroxyapatite blended with carefully selected naturally sourced and naturally derived ingredients of the highest quality....and we call this proprietary formula Hydroxi™! the best toothpaste for sensitive teeth All of the ingredients in Hydroxi™ work together to reduce your sensitivity at the source by penetrating your enamel and delivering essential minerals to your teeth. The nano-hydroxyapatite particles bind to your enamel to fill in microscopic holes, scratches, weakened areas, and other imperfections to remineralize your teeth and create a strong layer of protection over your dentin. This “plugs” those exposed tubules that lead to the tooth’s center nerve, soothing your sensitivity at the source, rather than temporarily numbing the pain like potassium nitrate. In fact, the high-performance formulation of Hydroxi™ outshines leading hydroxyapatite toothpastes, and mainstream sensitive toothpastes that use potassium nitrate. We sent samples of Hydroxi™ to a trusted third-party lab to see how it performs against other leading sensitive toothpaste products: Apagard Premio, Boka, Colgate Sensitive, Risewell, Sensodyne Pronamel, and Tom’s Sensitive. All numerical and photo evidence revealed that Hydroxi™ outperforms the competition, blocking exposed tubules better than the rest. Check out the photo evidence below! If you’re looking for real, root-cause relief for sensitive teeth, ditch the numbing drugs and add Hydroxi™ to your daily routine. other common mistakes to avoid when treating tooth sensitivity ignoring early signs Many people are quick to dismiss mild tooth sensitivity, thinking it’ll go away on its own. At first, it might feel like a slight hint of discomfort when you sip your hot coffee or bite into your ice cream cone. You might even feel a little pain when you suck in air through your teeth or feel a little ache when sugar hits your tooth. These sensations come and go, so they’re easy to ignore…until they become more frequent and intense! What starts as occasional discomfort you can brush off can quickly progress into persistent pain. This is because your slightly sensitive tooth is already more vulnerable than a healthy tooth. This gives bacteria, acids, and other outside threats leeway to wear down your enamel even more. By visiting your dentist during these early stages, you can identify the root cause of your sensitivity. If it’s caused by enamel wear, you can introduce a remineralizing product (like Hydroxi™) to help stop sensitivity in its tracks. If it’s caused by gum recession, your dentist might have additional ideas to treat your gums and relieve your sensitivity before it becomes unbearable. brushing too hard It’s tempting to think that brushing “harder” (with more pressure) keeps your teeth extra clean. But this approach can do way more harm than good…especially if you have sensitive teeth. Over brushing (or even just using a medium-to-hard bristle toothbrush) can wear down your enamel over time, leading to even more damage and sensitivity. Not to mention, aggressive brushing can also cause gum recession, exposing those roots toward the bottom of your teeth. To protect your enamel and gums, be sure to brush in a gentle, circular motion rather than harsh back-and-forth or up-and-down movements. Also, be sure to check out our bamboo toothbrush which sports a 100% natural bamboo handle and high-performance soft bristles. The bristles are also BPA-free, derived from castor oil (versus other conventional toothbrushes made with bristles derived from petroleum oil). The unique design of our bamboo toothbrush offers a smooth and gentle mouthfeel as you brush your teeth (even in sensitive, hard-to-reach areas). using acidic or alcohol-based mouthwash Many people rely on big-name mouthwash products for that intense, minty-fresh feeling, thinking it’s a sign of a cleaner, healthier mouth. While we don’t recommend these products for any mouth, we especially don’t recommend them for sensitive mouths. Acidic, alcohol-based mouthwash formulas can make sensitivity much worse, as they contain harsh ingredients that can strip away your protective enamel over time. The alcohol in these products dries out your mouth, reducing saliva production which can throw off the pH balance in your oral microbiome and give bacteria a prime environment to thrive. The acidic stabilizers in these products (like citric acid, benzoic acid, and beyond) can further harm the delicate pH in your mouth. All of these things together can lead to even more enamel erosion and sensitivity. We recommend opting for an alcohol-free, pH-balancing mouthwash that helps to soothe sensitivity, remineralize your enamel rather than weaken it, and stimulate saliva production rather than dry out your mouth. Stay tuned for a near-future Davids product that does just that! whitening your teeth too often with peroxide-based products Teeth whitening is a common culprit for sensitive teeth, especially if you’re using peroxide-based products. These popular products work by lifting surface stains with harsh oxidation, releasing free radicals (unstable atoms that can cause damage). While these products effectively whiten your teeth, they can also weaken your enamel, irritate your gums, and lead to increased sensitivity and pain over time. We recommend Phthalimidoperoxycaproic acid (PAP) based products over peroxides. PAP is a gentler, more natural alternative that lifts stains without releasing harmful free radicals in the process. You can even find “PAP+” products that contain nano-hydroxyapatite, which helps to remineralize your enamel during the whitening process. This can boost whitening while protecting your teeth from sensitivity! It’s also worth noting that our entire toothpaste lineup is formulated with gentle, nature-derived ingredients to whiten your teeth. Certain ingredients, like our premium, ultra-fine abrasives, gently “exfoliate” surface stains from your teeth without damaging your enamel, leaving your teeth feeling as good as they look! why you should turn to Hydroxi™ for relief for sensitive teeth By adding Hydroxi™ to your daily oral care routine, you’re taking one simple (yet highly effective) step to minimize and prevent sensitivity at the source….every single day! So whether you have intense sensitivity, mild sensitivity, or you’ve never felt sensitivity at all, you can benefit from adding Hydroxi™ to your daily routine. In the world of oral health, prevention is your best line of defense. Instead of waiting for that shocking pain that comes with tooth sensitivity, add Hydroxi™ to your routine to prevent (or relieve) sensitivity before it becomes a glaring issue you can’t ignore. Instead of temporarily masking sensitivity with numbing drugs, Hydroxi™ allows you to rebuild your enamel daily, filling microscopic imperfections and shielding your teeth from sensitivity. With refreshing flavors like peppermint, mild mint, and orange vanilla, our Hydroxi™ toothpaste helps you enjoy your oral care routine while nourishing your teeth with clean, science-backed ingredients. Make the switch today and experience a daily ritual that provides lasting tooth sensitivity relief—without the drugs. Your smile deserves it! Find your flavor and start your Hydroxi™ journey today. buy now.
Learn more
what is sustainability, and how can you practice it right now?
what is sustainability, and how can you practice it right now? Sustainability has become a huge buzzword across pretty much every industry. With so many agencies and companies talking about sustainability...it’s easy to lose sight of what it really involves...and get overwhelmed by the topic itself. In honor of Earth Month, we wanted to bring it back to the basics and revisit a few things: What is sustainability...exactly? Why is sustainability important? What can you do to live more sustainably right now? How is Davids committed to sustainability? For those of you who are already well-versed in this topic, don’t worry! You’ll get something out of this too. We made sure to include recent facts + figures, so that this article can provide everyone with some new info about sustainability! the basics: what is sustainability? The concept of sustainability first appeared in a forestry handbook in 1713, and it described a process in which you never harvest more than the forest can regenerate. Since then, the word has evolved a bunch of different times. When ecology became a discipline, the term was used in the context of all biological systems—not just forestry. At that point, sustainability described the ability of an ecosystem to conserve its biodiversity over time. You might be wondering...when did sustainability become all about humans? Because of course, eventually....it did. Sustainability didn’t begin to center around humans until the late 1900s, when human dependence on fossil fuels started to explode. At this point, sustainability began to focus on how humans live on the planet: the impacts of our actions, the availability of natural resources, and the requirements to maintain a healthy ecological balance. In 1987, the Brundtland Commission of the United Nations coined the term sustainable development, which is “development that meets the needs of the present without compromising the needs of future generations to meet their own needs.” This idea can be separated into three pillars: Social development: which promotes the overall well-being of humans and our societies. Healthy, sustainable communities ensure the respect and protection of personal, labor, and cultural rights...and access to basic needs and resources. Economic development: which involves systems that allow communities to maintain their independence and livelihood. Environmental protection: which holds humans accountable. It ensures that we don’t live in a way that damages our planet...ensuring that future generations have resources to live too. These days, you mostly hear about the latter. As a family-owned and operated sustainable toothpaste brand (and in the spirit of Earth Month), we’ll be focusing on the environmental side of things too. But keep in mind that environmental sustainability involves social and economic development by default, so promoting sustainable social + economic development is not lost on us. Although environmental sustainability can be discussed in so many different contexts (for example, from engineering to fashion)...we’ll be discussing it mainly in the context of consumerism. why is sustainability important? Let’s be honest, consumerism and the environment don’t have the healthiest relationship history. Consumerism has changed drastically in the past few decades. In the 1990s and early 2000s population, technology, and culture sparked a massive increase in consumption that still continues (and continues to grow!) today. These consumer trends have a huge impact on different areas of environmental health and climate change. To name a few: Greenhouse gas emissions: consumerism makes up 60% of global greenhouse gas emissions. Water consumption: consumerism is responsible for 60–80% of global water use. Land use + misuse: higher consumer demand requires more intensive, unsustainable agricultural practices...often harming biodiversity. Waste: in 2020, consumerism generated 2.12 billion tons of waste. Globally, solid waste is expected to increase by 70% by 2050. Plastic pollution: every year, roughly 14 million tons of plastic end up in the ocean. By 2050, it’s expected that there will be more plastic in the ocean than fish. Sidenote: In the world of toothpaste, roughly 1.5 billion plastic tubes of toothpaste are thrown away every single year. This article is about a 7-minute read. That means roughly 20,000 plastic toothpaste tubes will be tossed in the trash while you read this blog. Here’s the good news: since we launched Davids over 10 years ago, our community has helped keep over 7.5 million plastic toothpaste tubes out of landfills and oceans! Not to mention the microplastics. That number is continuing to grow, and it’s proof that small changes really can lead to a huge impact. So, thank you Davids community! While consumerism is a broad subject...ranging from animal agriculture to toothpaste...the impacts of consumerism show that adopting more sustainable consumer habits across the board can make a massive difference in the health of the planet. Here are some simple tips to promote more sustainable consumer habits right now. easy tips to live more sustainably right now! calculate your carbon footprint If you haven’t already done this, it’s a great way to wake you up, analyze your impact, and adjust your actions. Your carbon footprint is the estimated total amount of greenhouse gas emissions that result from your daily actions. The average person in the U.S. has a carbon footprint of 16 tons...among the highest rates in the world. The global average is around 4 tons. This Carbon Footprint Calculator estimates your household footprint. It can help you identify your biggest areas of impact and encourage small, gradual changes that will help us avoid exceeding that 2℃ rise in global temperatures. At the very least, it can spark a mindset change when it comes to your daily actions and consumer behavior. We believe mindset is essential in living a more sustainable life. That’s why it’s next on the list! master your mindset When it comes to living more sustainably, mindset can take you a long, long way. Half of the battle is learning about the problem (which is why you’re here!) and using that knowledge to change your mindset around your daily actions and question things you might not normally question. An easy way to spark this mindset shift is to redefine the old “reduce, reuse, recycle” mentality. Instead, the method should look like: rethink, refuse, reduce, reuse, recycle—placing more emphasis on mindset. By adopting this method, you can better identify which things you really need and drastically decrease your impact. Let’s take a look at how far mindset can go in a single room... the bathroom, of course. The next time you’re in your bathroom, take a moment to simply think about the products that line your sink and shower. Consider asking yourself: Does each product add value to your life, or could you go without them in the future? Do they create unnecessary waste, or are they reusable, biodegradable, or recyclable? Does the product contain chemicals that will end up back in the environment? Can you identify any easy, more sustainable swaps for these products? Don’t forget, small changes (in mindset and in practice) can go a long way. Remember the 1.5 billion plastic toothpaste tubes thrown out every single year? If everyone simply thought twice about their toothpaste purchases and committed to using recyclable toothpaste tubes like Davids, it would make a huge difference. For more inspiration on sustainable swaps and ideas to reduce waste room by room, and one product at a time, check out the products and advice at the Zero Waste Cartel. explore minimalism If you didn’t already know this, we’re big fans of minimalism. Minimalism means intentionally choosing to live with less and focus more on the things that really matter, rather than just having more things. At Davids, from our ingredients to our design—and everything beyond and between—we believe in the value of simplicity. For example, fewer (but more thoughtful and intentional) ingredients can pack a huge punch of benefits without harming the planet. By adopting a “less is more” mentality, you can see major positive shifts in your health, relationships, finances, and more. But a minimalist mindset can also have a major positive impact on the planet. By striving toward minimalism, you can drastically decrease your footprint. In other words: our consumer demands may have created a lot of the sustainability issues we see today—but that also means our consumer demands have the power to fix them. switch to Davids At Davids, we’re committed to promoting sustainability through our own actions, including: sourcing: our ingredients are sustainably sourced, with 98% coming from the USA. This helps reduce our carbon footprint from international shipping and supports the US economy. All ingredients are naturally sourced and naturally derived, meaning they’re minimally processed and require less energy—plus, they’re safe for the planet when they go down the drain. manufacturing: we’re family-owned and operated, and everyone in our supply chain is paid above a living wage. Ethical production is part of the Davids DNA. packaging: from our aluminum toothpaste tubes to our cardboard boxes, we’re serious about sustainable packaging. Our tubes are not just recyclable—they’re endlessly recyclable. We also use FSC certified paperboard for all boxes to help prevent deforestation, and our caps are made from recyclable HDPE plastic. encouragement: we’re here to focus on the good. Sustainability is a journey—and we want to make it enjoyable, approachable, and inspiring every step of the way. And since sustainability can sometimes feel overwhelming...here’s some good news. In the last few years, we’ve already seen major shifts in consumer habits. A recent study found that 80% of consumers say sustainability is important when making purchasing decisions. Even more inspiring, the 2024 Voice of the Consumer survey from PwC found that 85% of consumers are willing to purchase sustainably produced or sourced goods—even in the face of inflation and rising costs. Now that’s something to celebrate. Harness that momentum. Keep making a positive impact, one simple shift at a time. And if you're ready to take the next step, switch to Davids oral care for maximum performance and impact. Buy Premium Toothpaste Now.
Learn more
top 5 things to know about hydroxyapatite
plus, get to know our groundbreaking Hydroxi™ formula When it comes to oral care, nano-hydroxyapatite (also known as nHA or nHAp) is making waves as an exciting new ingredient. But with any breakthrough, it's only natural to wonder... Is it safe? Does it actually work? Which new products can you really trust? At Davids, we’re here to put those questions to rest with a deep dive into nano-hydroxyapatite and how our innovative Hydroxi™ formula raises the bar in oral care. From its proven safety (backed by the European Union’s scientific experts) to its remarkable ability to repair enamel and alleviate sensitivity, nHA offers a safer, more effective solution for a healthy mouth + healthy you. In a market flooded with misleading claims, it’s important to separate fact from fiction. That’s why we’re walking you through what information really matters, including the fact that: Nano-hydroxyapatite is considered a safe alternative for fluoride (and even an upgrade). Nano-hydroxyapatite presents an impressive case in the hydroxyapatite vs fluoride debate. Not all nano-hydroxyapatite products are created equal, even if they use high quality nHAp particles. So without further ado, let's dive into the top five things you need to know about nano-hydroxyapatite! Plus, explore how our unique Hydroxi™ formula outshines the competition, raises the bar in the world of holistic oral care, and supports stronger, healthier smiles for you and your entire family. 1: nano-hydroxyapatite is safe, as long as it’s SCCS-certified like our Hydroxi™ formula Compared to fluoride, nano-hydroxyapatite is the new kid on the block. With any new product (especially one you put in your mouth every single day), it’s natural to wonder if it’s safe or not! So, is nano-hydroxyapatite safe? The answer is yes! We, alongside the EU’s Scientific Committee on Consumer Safety (SCCS), are here to ease your nerves about the safety of this incredible ingredient. If you haven’t heard of them before, the SCCS is an independent group of experts managed by the European Commission. Through careful research, they provide opinions on the health and safety of non-food consumer products like cosmetics, clothes, personal care products, and more. They recently published an opinion on the safety of nano-hydroxyapatite! Based on the latest data, the SCCS considers nano-hydroxyapatite safe if it meets the following conditions. The nano-hydroxyapatite particles are rod-shaped. The particles have a certain length-to-width ratio. The particles are uncoated or surface modified. The nHAp concentration is 10% or less in toothpaste. The nHAp concentration is 0.465% or less in mouthwash. Rest assured that the nano-hydroxyapatite particles used in Davids’ Hydroxi™ formula meet all these conditions! It’s worth noting that there’s only one nano-hydroxyapatite manufacturer worldwide that complies with these strict conditions. Because we care so deeply about ingredient quality and integrity at Davids, we source our nano-hydroxyapatite from this manufacturer. In this recent opinion, the SCCS confirmed that nano-hydroxyapatite particles that are needle-shaped are still not considered safe. This is because needle-shaped nano-hydroxyapatite particles may pose a risk of toxicity and absorption in a manner that’s not safe for human use. This is why it’s so important to understand and trust the source of nano-hydroxyapatite in your daily products! 2: Hydroxi™ is also non-toxic and biocompatible Now that we’ve covered the safety of our nHAp formula, let’s touch on a couple more safety-related things that make it so special. Unlike other sensitivity ingredients (like fluoride), Hydroxi™ is non-toxic and biocompatible. What exactly does that mean? Non-toxic means that it doesn’t contain any harmful chemicals. Biocompatible means this special formula will do its job without causing any unexpected side effects when it touches the cells, tissues, systems, etc. in your body. This is great news for you and your whole family! You can enjoy peace of mind knowing you and your little ones won’t experience any unwanted side effects, which is super important when it comes to oral care products you use in your daily rituals (for the rest of your life). 3: why hydroxyapatite wins the hydroxyapatite vs fluoride debate how fluoride falls short For decades, fluoride has been the superstar remineralizing ingredient in the dental care world. It’s celebrated for its proven ability to strengthen enamel and prevent cavities. It does so by using your saliva to “blend” calcium and phosphate to create a substance called fluorapatite. While it’s effective at remineralizing enamel to treat and prevent tooth sensitivity and decay, here are a few things to consider about fluoride. biological limitations: the effectiveness of fluoride can depend on your saliva, which must be rich in calcium and phosphate to form fluorapatite. If your saliva has a low phosphate or calcium concentration (or if you experience dry mouth), fluoride toothpaste and other fluoride products might be ineffective. a delicate balancing act: optimal levels of fluoride will depend on your unique oral microbiome and saliva makeup/production. It can be hard to strike the best level of fluoride for your mouth. Too little fluoride won’t provide the desired benefits, while too much fluoride can be harmful (which we’ll touch on next). safety concerns: there are many safety concerns associated with fluoride overexposure, which isn’t a great trait for an ingredient you might use every day in your oral care routine. Research suggests too much fluoride (through drinking water, oral health care products, and more) poses a risk of: Dental fluorosis, which can appear as white spots on your teeth Skeletal fluorosis, which can appear in the form of joint pain and stiffness Neurological complications (in some serious cases) With these limitations in mind, it’s worth exploring a smarter, safer alternative for dental health and enamel remineralization.... one that works with your body, not against it. Enter nano-hydroxyapatite! how nano-hydroxyapatite raises the bar Unlike fluoride, hydroxyapatite makes up 97% of your natural enamel (and a large percentage of your bone composition, too). Nano-hydroxyapatite is simply a refined, smaller version of the hydroxyapatite that already exists in your teeth! The nano-sized particles can penetrate deeper into your enamel and dentin to repair damage and remineralize weakened areas very efficiently. Here are a few more features of this amazing ingredient. not saliva dependent: nano-hydroxyapatite doesn’t rely on the minerals in your saliva to work. It already contains calcium and phosphate, adding more of these beneficial elements into your saliva on its own. It’s effective regardless of your saliva quality and quantity! biocompatibility: since your teeth are already made up of hydroxyapatite, they recognize and absorb the nano-sized particles. This allows those particles to remineralize your teeth by integrating into your tooth structure. Nano-particles work from the inside out, rather than just coating the tooth surface like fluoride. no known risk of overexposure: unlike fluoride, nano-hydroxyapatite does not pose a risk of toxicity or overexposure (since it is recognized by the body). This makes it safe for all ages; it’s even considered a safe alternative to fluoride for children, people at risk of fluoride overexposure, and pregnant women. With its natural compatibility, deep remineralizing power, and trusted safety, we believe that nano-hydroxyapatite is more than just an effective alternative to fluoride; it’s an upgrade! 4: nano-hydroxyapatite doesn’t just soothe sensitive teeth, it repairs enamel Sensitivity is often caused when the hard protective outer layer of your teeth (the enamel) wears down over time. This exposes “dentin tubules” (tiny passageways) that lead to your tooth’s center nerve. Then, when you eat or drink something hot, cold, sugary, or acidic, it can trigger that ultra-sensitive center nerve. The good news? High-quality nano-hydroxyapatite can “plug” these passageways and repair your enamel to relieve sensitivity, strengthen your teeth, and even whiten your smile. Our Hydroxi™ formula uses only the highest quality nano-hydroxyapatite, giving it the ability to successfully plug those exposed tubules. Enamel remineralization by nano-hydroxyapatite isn't just surface-level repair or “numbing”! It’s a root-cause solution. Other big-name tooth sensitivity products take a band-aid approach, numbing or coating your enamel to provide temporary relief. Some dental products use chemicals like potassium nitrate, a numbing agent that “works” by coating your teeth and blocking the pain receptors between your brain and your tooth’s nerve. Not only is this approach temporary and ineffective, it also goes against our love for the mind-body-mouth connection. As a holistic oral care company with a motto to nurture a healthy mouth + healthy you, we don’t believe in shutting off the connection between your body’s systems. Instead, we aim to honor and nurture your whole body, providing solutions like Hydroxi™ that are health-conscious, holistic, safe, and truly effective. 5: not all nano-hydroxyapatite products are created equal We’re excited that nano-hydroxyapatite has gained so much popularity in the dental care world, but this popularity can cause a frenzy. Some brands may rush to “hop on the bandwagon”, leading to products that may be ineffective, low-quality, and sometimes even dangerous. When looking for nano-hydroxyapatite products to add to your daily routine, it’s important to understand the differences and make informed decisions. Here are a few things to keep in mind. particle size: when it comes to hydroxyapatite toothpaste, you’ll want to make sure the particles are “nano” sized, not “micro” sized (as depicted in the photo above!). Only nano-sized particles (around 50 nm) are small enough to fill the microscopic damage in your tooth enamel. These nano-sized particles penetrate and bind to your enamel to remineralize it, protecting it from wear and tear and relieving sensitivity in the process. Larger particles simply can't penetrate enamel in the same way. particle shape / SCCS approval: we touched on this above, but you’ll want to ensure the specific nano-hydroxyapatite particles are rod-shaped and approved by the SCCS. Other shapes, such as needle, circle, or “irregular” are not considered safe and effective. Some companies out there may opt for needle-shaped particles as a way to save money, but these particles are banned in the EU for concerns regarding cell damage and toxicity! nano-hydroxyapatite performance, not percentage: some companies might emphasize a certain percentage of nano-hydroxyapatite in their oral care products, claiming that high percentages correlate with better performance. This is simply not true, especially when those companies don’t have lab test results or any compelling data to back up their performance claims. Any product that focuses on the percentage of nHAp without proof of performance should be reconsidered. At Davids, we focus on scientific evidence from the SCCS and lab results from a trusted third-party lab to confirm the safety and impressive performance of our Hydroxi™ formula. This way, we can help you avoid the confusion that comes with sifting through all the nHAp products on the market. You can smile wide knowing that Hydroxi™ is one of the safest, most effective formulas you can choose. discover Davids Hydroxi™, the new gold standard in oral care To recap, we touched on a few reasons to love our Hydroxi™ formula, including the fact that it contains the only nano-hydroxyapatite approved by the SCCS. But if that were the only special thing about Hydroxi™, it wouldn’t be enough to set us apart from the competition. So, what makes Hydroxi™ unique? The true secret lies in how we blend SCCS-approved nano-hydroxyapatite with carefully selected, high quality, naturally sourced and naturally derived ingredients. Each component in Hydroxi™ is of the highest quality and purity....and serves a unique and important purpose. For example, our premium xylitol and vegetable glycerin stimulate saliva production to flush away bacteria and pave the way for those nano-hydroxyapatite particles to swoop in and remineralize your tooth enamel. Meanwhile, our premium baking soda, mint oils, and coconut oil work to fight harmful bacteria, polish your teeth, and maintain a healthy pH in your mouth. These are just a few examples, but we hope they give you an idea of the intention and care that went into formulating Hydroxi™. If you’re still curious, you can explore more of our ingredients here. Finally, we couldn’t leave without sharing our third-party lab test results with you. When compared with six other leading “sensitive” toothpastes, Hydroxi™ proved to be the most effective at plugging exposed tubules in just five days of consistent brushing. While other companies make claims about the quality of their nano-hydroxyapatite products, we’re proud to back up our claims with real evidence from an independent lab. When you brush with Hydroxi™ nano-hydroxyapatite toothpaste, you can rest assured that you’re experiencing the new gold standard in oral care. Are you ready to switch to a safer, more effective toothpaste? Try Davids’ Hydroxi™ formula and experience the difference for yourself! buy now.
Learn more
bright smiles blooming: a spring clean for your best oral care routine
It’s that time of year again! As spring brightens up the world around us with its fresh blossoms and rejuvenating sunshine, it’s only natural to feel inspired to brighten up your daily routine. We invite you to turn “spring cleaning” into whatever you want it to be. Whether it’s decluttering your closet, deep cleaning your living spaces, or overhauling your products to create the best oral care routine, spring cleaning offers a great opportunity to start this new, vibrant season on the freshest possible note. At Davids, you’ve probably heard that we value a fresh and clean oral care routine that truly honors the link between oral health and overall health. What exactly do we mean by that? Read on to find out! link between oral health and overall health We feel we can never say this enough: your oral health is the window to your overall health. In other words, your oral health impacts so many different systems in your body. To be more specific, your oral health has the power to impact your... gut health: this one is probably the most literal example because your mouth is the actual window to your gut. Your saliva production, the bacterial balance in your oral microbiome, the sensitivity level of your teeth, etc. all impact what you eat, how you digest it, and what species of bacteria travel to your gut. All of these things can have massive impacts on your overall comfort, mood, sleep quality, bowel movements, and beyond. cardiovascular health: did you know that gum disease can increase your risk of heart attack or stroke by 2-3x? This is because gum disease greatly increases your body’s overall inflammation load. If you suffer from gum disease, we want to assure you not to let this generate fear. Instead, let it generate motivation since gum disease can be treated and even reversed at its early stages! skin health: it’s been shown that your gut health plays a huge role in your skin health, but research also shows a direct link between oral health and acne. Poor oral health and various oral complications can cause an overgrowth of bacteria. Some species of these bad bacteria (like propionibacterium) are infamous for their ability to cause acne breakouts. mental health: all of the things we listed above can directly impact your mental health. Many scientists are even nicknaming the gut “the second brain” due to its ability to dictate messages to your brain through bacteria and nerve cells. And we just discussed how your oral health can make or break your gut health! Now that we’ve talked about the link between oral health and overall health, let’s dive into some oral care ingredients and habits to avoid…and how to curate the best oral care routine with Davids. toothpaste ingredients to avoid To spring clean your oral care routine and nurture your oral and overall health, here are a few common toothpaste ingredients to avoid. Be sure to check your current products for these infamous ingredients! fluoride: although fluoride is known to strengthen your enamel, it’s also known to be harmful if consumed in large amounts (which can happen if you live in an area that produces fluoridated drinking water). This is why all toothpastes that contain fluoride must also contain a poison control warning! We much prefer swapping fluoride with its natural counterpart, hydroxyapatite. sodium lauryl sulfate (SLS): SLS is a chemical foaming agent and a very common irritant in conventional toothpaste and other cosmetic products. It can strip your body of its natural oils, clog your pores, and cause stinging and irritation in your mouth and on your skin. All of our toothpaste formulas use a natural alternative to SLS called sodium cocoyl glutamate, which is derived from coconut materials. parabens: parabens in toothpaste can lead to unnecessary inflammation in your mouth and throughout your entire body. They are also linked to endocrine disruption. In the ingredient list, the names of these harmful chemicals end in “paraben.” artificial colors: vibrant blue and purple toothpastes get their color from artificial dyes which might appear as “FD&C BLUE NO. 1 OR D&C BLUE NO. 4” on the ingredient list. Research shows that these dyes can have toxic effects throughout the body. “flavor”: unspecified flavor is a cop-out ingredient that many companies use to “protect” their proprietary formulas and infuse products with less-than-healthy ingredients. If an oral care company (or any company for that matter) is not willing to disclose what goes into their “flavor,” we strongly suggest staying away from their products! peroxides: you might find hydrogen peroxide and carbamide peroxide in some whitening toothpaste, but these ingredients are more commonly found in mouthwash and whitening strips. Peroxides are known to whiten, but they’re also infamous for releasing harmful free radicals and causing inflammation, irritation, bleeding, and more. Be sure to opt for whitening products that utilize PAP instead of peroxides, since PAP is much safer and gentler for your oral and overall health. If you’re unsure about your toothpaste/mouthwash ingredients, be sure to cross check them on the EWG skin deep database, where health experts call out specific toothpaste ingredients to avoid! You can rest assured that our formulas do not contain any of these ingredients, which is why our toothpaste is EWG verified. In other words, it meets the EWG’s strictest standards for health and safety, so you can feel good about using our products to curate the best oral care routine. best oral care routine Now, it wouldn’t be like us to only talk about the bad! Let’s dive into the best oral care routine to align with your spring clean! Of course, it’s centered around our natural, effective, and carefully formulated oral care products. safe floss: our expanding dental floss is perfect for cleaning out hard-to-reach bacteria and debris, which helps to restore balance in your mouth and your body. It’s infused with remineralizing hydroxyapatite, nature-derived xylitol, smooth vegan wax, and antibacterial cocoa butter. It’s also woven with fibers that are derived from recycled plastic, and it comes in an infinitely reusable dispenser! It’s a great spring cleaning item for you and the planet. premium toothpaste: every single one of our toothpaste formulas avoids the harmful ingredients we discussed in the previous section. They also contain carefully curated ingredients that nurture your oral and overall health. Forget fluoride and unspecified “flavors,” and replace them with our incredible hydroxyapatite particles and premium peppermint oils. Our toothpaste formulas are the perfect foundation for the best oral care routine! bamboo toothbrush: our bamboo toothbrush is one of the most sustainable options for you and the planet. It’s naturally antibacterial, it’s made with BPA-free bristles derived from castor oil (instead petroleum oil like conventional toothbrushes), and it’s biodegradable! stainless steel tongue scraper: our single-handed stainless steel tongue scraper is preferred by dental professionals because it effortlessly swipes away bacteria in a more comfortable (less gag-y) way than other tongue scrapers. It’s also dishwasher safe, so you can continue that spring clean feeling all year long. natural mouthwash: peroxide-free mouthwash is a safe, effective way to give your mouth an extra clean feeling to reveal a bright white smile. Stay tuned for some special news for us about peroxide-free, remineralizing mouthwash! At Davids, it goes without saying that we truly care about the link between oral health and overall health. You can rest (and brush) assured knowing that all of our products only use intentional ingredients to nurture your holistic health. buy now.
Learn more