Our naturally sourced & naturally derived ingredients will leave your mouth feeling exceptionally clean & fresh

premium ingredients

see our ingredients list
Green leaves in a clear glass vase next to stacked stones and toothpaste tubes on a light surface
naturally sourced & derived

what do we mean by clean toothpaste?

The FDA has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling, so we have established these guidelines in our efforts to remain transparent in our definition of "natural".

Legacy Toothpaste brands commonly contain ingredients that many health-conscious consumers are actively looking to avoid. These legacy toothpaste products often contain artificial flavors, artificial preservatives, artificial colors, artificial sweeteners, and other synthetic ingredients.

Instead of using a long list of artificial/synthetic ingredients, Davids uses ingredients that are Naturally Sourced and Naturally Derived.

NOTICE: Toothpaste is a regulated cosmetic product by the FDA, and allowable limits of lead are 10.0 parts per million and 3.0 parts per million for arsenic. Davids toothpaste has been shown to contain less than 0.5 parts per million of lead, which is 20x (2,000%) lower than the allowable limits, and 0.2 parts per million of arsenic, which is 15x (1500%) lower than the allowable limits. Davids toothpaste is one of the few toothpaste products certified by the Environmental Working Group (EWG) with a 1 rating for ingredient safety, which is the best rating possible. As part of the EWG certification process, Davids was evaluated for lead, arsenic, and other heavy metals. The reality is that both lead and arsenic naturally occur in many fruits, vegetables, and other food products, so the presence of micro traces of lead and arsenic is normal, and is only an issue when found in unsafe amounts. Because Davids toothpaste uses naturally sourced and naturally derived ingredients it is expected that micro trace amounts of lead and arsenic found in nature are also found in some Davids ingredients. Because Davids is 2000% below the allowable limit for what is considered safe for lead and 1500% below the allowable limit for what is considered safe for arsenic, we have full confidence in the safety of our products.

Natural toothpaste ingredients with green leaves and tubes stacked on stones background
naturally sourced & derived

our definition of natural

  • ingredients sourced & derived from nature
  • free from artificial flavors, preservatives & colors
  • free from animal derived ingredients
  • not tested on animals (cruelty free)
  • use of sustainable packaging
naturally sourced & derived

what do we mean by clean toothpaste?

The FDA has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling, so we have established these guidelines in our efforts to remain transparent in our definition of "natural".

Legacy Toothpaste brands commonly contain ingredients that many health-conscious consumers are actively looking to avoid. These legacy toothpaste products often contain artificial flavors, artificial preservatives, artificial colors, artificial sweeteners, and other synthetic ingredients.

Instead of using a long list of artificial/synthetic ingredients, Davids uses ingredients that are Naturally Sourced and Naturally Derived.

NOTICE: Toothpaste is a regulated cosmetic product by the FDA, and allowable limits of lead are 10.0 parts per million and 3.0 parts per million for arsenic. Davids toothpaste has been shown to contain less than 0.5 parts per million of lead, which is 20x (2,000%) lower than the allowable limits, and 0.2 parts per million of arsenic, which is 15x (1500%) lower than the allowable limits. Davids toothpaste is one of the few toothpaste products certified by the Environmental Working Group (EWG) with a 1 rating for ingredient safety, which is the best rating possible. As part of the EWG certification process, Davids was evaluated for lead, arsenic, and other heavy metals. The reality is that both lead and arsenic naturally occur in many fruits, vegetables, and other food products, so the presence of micro traces of lead and arsenic is normal, and is only an issue when found in unsafe amounts. Because Davids toothpaste uses naturally sourced and naturally derived ingredients it is expected that micro trace amounts of lead and arsenic found in nature are also found in some Davids ingredients. Because Davids is 2000% below the allowable limit for what is considered safe for lead and 1500% below the allowable limit for what is considered safe for arsenic, we have full confidence in the safety of our products.

naturally sourced & derived

our definition of natural

  • ingredients sourced & derived from nature
  • free from artificial flavors, preservatives & colors
  • free from animal derived ingredients
  • not tested on animals (cruelty free)
  • use of sustainable packaging
Green leaves in a clear glass vase next to stacked stones and toothpaste tubes on a light surfaceNatural toothpaste ingredients with green leaves and tubes stacked on stones background

naturally sourced

Our naturally sourced ingredients are minimally processed to retain their original form as much as possible. For example, our natural mint flavor is made by steam distilling mint leaves to extract their essential oils. While this involves processing, the final result is a premium mint oil that stays close to its natural state. Another example is calcium carbonate, a gentle micro abrasive that helps clean and polish teeth. Ours comes from natural limestone that is mined, crushed, screened, very finely milled, and purified. Though it goes through several steps, it remains a material minimally changed from how it exists in nature.

see our ingredients list

naturally derived

Some ingredients in Davids are naturally derived but undergo more extensive processing to improve safety or performance, meaning they are modified from their original state. One example is xylitol. To avoid using artificial sweeteners like saccharin, we use xylitol made from birch trees. The tree fibers undergo advanced processing which results in crystalline birch xylitol, which looks like sugar and is widely recognized as a natural sweetener. Other naturally derived ingredients in Davids include sodium bicarbonate (baking soda), sodium cocoyl glutamate (from coconut), and others.

see our ingredients list
every ingredient in Davids is designed to naturally & effectively remove plaque, whiten teeth, & freshen breath.

Eric Buss | founder

what makes Davids so good?

fluoride freeGrey "no" or "prohibited" symbol on a black background.sulfate free

fluoride free

Davids is committed to using only safe ingredients to promote both personal & oral health. We have chosen to not include fluoride in our formulation, due to health concerns surrounding this ingredient. Every toothpaste manufacturer that includes fluoride is required to print the following warning label on their packaging:

"Keep out of reach of Children under 6 years of age.  If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."

You wont find this warning label on Davids toothpaste, since our toothpaste is fluoride-free.

no artificial flavors, colors or preservatives

We eliminated the artificial ingredients that are found in most other toothpastes and found safe alternates. The result is a toothpaste that is naturally sweet (not too sweet), naturally flavored, and naturally preserved.  

sulfate free (no sls)

Sulfate based chemicals, most commonly Sodium Lauryl Sulfate (SLS), is a chemical commonly found in toothpaste used to produce the foaming. Unfortunately, sulfates are harsh to the environment and your body. Many people experience mouth sores from using toothpaste with sulfates, because of the harshness of this chemical. We have substituted SLS with a more natural ingredient derived from coconut oil (Sodium Cocoyl Glutamate), which is sulfate-free. Davids produces a milder foaming action, and does not burn your mouth like SLS.

Woman brushing teeth with a bamboo toothbrush, smiling against a light blue background
cruelty free

cruelty free

Davids does not do animal testing in the development of our products.  We believe all life should be valued and respected.  Davids Toothpaste is a member of Leaping Bunny  (www.leapingbunny.org), which is a coalition of companies dedicated to the promotion of humane animal treatment.

Davids sensitive + whitening toothpaste tube standing on wooden shelf with bamboo toothbrush
plant + earth based (vegan)

Vegan

Davids products are all Plant & Earth based

Crinkled red toothpaste tube labeled Davids, kids + adults, premium toothpaste
proudly made in USA

made in the USA

not JUST made in the USA... USA origin too (big difference). While talking to suppliers, we discovered that many of the big toothpaste companies buy ingredients that come from overseas (mostly China, Malaysia & India), and mix them in their US factory and stamp "Made in USA" on their package. At Davids, we take a much different approach... we do our best to use only premium ingredients that are farmed, mined, and processed in the USA.... 98% of our ingredients are USA Origin, supporting the sustainability of the USA economy and American jobs. When you use the highest grade premium USA ingredients, the difference is noticeable!

cruelty free

cruelty free

Davids does not do animal testing in the development of our products.  We believe all life should be valued and respected.  Davids Toothpaste is a member of Leaping Bunny  (www.leapingbunny.org), which is a coalition of companies dedicated to the promotion of humane animal treatment.

plant + earth based (vegan)

Vegan

Davids products are all Plant & Earth based

proudly made in USA

made in the USA

not JUST made in the USA... USA origin too (big difference). While talking to suppliers, we discovered that many of the big toothpaste companies buy ingredients that come from overseas (mostly China, Malaysia & India), and mix them in their US factory and stamp "Made in USA" on their package. At Davids, we take a much different approach... we do our best to use only premium ingredients that are farmed, mined, and processed in the USA.... 98% of our ingredients are USA Origin, supporting the sustainability of the USA economy and American jobs. When you use the highest grade premium USA ingredients, the difference is noticeable!

Woman brushing teeth with a bamboo toothbrush, smiling against a light blue backgroundDavids sensitive + whitening toothpaste tube standing on wooden shelf with bamboo toothbrushCrinkled red toothpaste tube labeled Davids, kids + adults, premium toothpaste