fresh start, fresher mouth: start the new year smiling bright with hydroxyapatite

New Year’s Day is right around the corner, and we hope you’re feeling excited and ready for another fresh start. As we always say, your mouth is the window to your overall health, so in light of the new year, we’ll be diving into the powerful connection between your mouth, body, and mind.

To help you crush your resolutions (and turn them into lifelong rituals), we’re sharing our favorite tips to build a mindful, holistic oral care routine…with a spotlight on one very special ingredient: nano-hydroxyapatite. Let’s brush up on how hydroxyapatite is revolutionizing oral care, and how our proprietary blend hydroxi™ can help you achieve a smile that feels as good as it looks.

the mouth-body-mind connection

If you’ve made a New Year’s resolution to feel your absolute best in 2025, you’ll want to know how your mouth, body, and mind are connected.

oral health + whole-body health

Oral health is so much more than fresh breath and a sparkling smile. It’s the window to your overall health! Studies show a direct link between oral health and systemic conditions like diabetes, heart disease, respiratory illness, chronic inflammation, cognitive decline, and more. This might sound scary, but we encourage you to consider it an opportunity rather than a reason to worry! A consistent, diligent oral care routine can help set your mouth, body, and mind up for long-term health. Don’t worry, our next section will cover the details of an optimal oral care routine.

your microbiome(s)

To better understand the connection between oral health and systemic health, let’s look at your oral microbiome. Your mouth is home to a bustling world of bacteria, each species playing a unique role in your health (some for better, others for worse). When your oral microbiome is balanced, the good bacteria can keep the bad bacteria in check while aiding digestion, immune function, and mental clarity (through the gut-brain axis). But when there’s an imbalance in your oral microbiome and the bad bacteria take over, it can lead to bad breath, oral health issues, inflammation, imbalance in your gut microbiome, and other systemic conditions.

How does this imbalance happen? There’s a wide range of causes, some of which include diet, exercise, sleep habits, genetics, your oral care routine, the ingredients in your self-care products, and so much more. Because we’re a holistic oral care company that creates high-performing natural oral care products, we’ll focus on your oral care routine and its role in maintaining a healthy balance in your mouth and body. Unlike chemical products that aim to wipe out the bacteria in your mouth altogether, our products are made with non-toxic, rigorously-researched, nature-derived ingredients (like nano-hydroxyapatite) that can help to nurture this delicate balance of bacteria to optimize your oral and overall health.

mental health and mindfulness

We mentioned the gut-brain connection above, so let’s dive deeper. Did you know that your oral health has the power to impact your mood, influence your mental health, and inspire mindfulness? And we’re not just talking about how a bright smile can boost your confidence. Your oral microbiome is very closely linked with your gut microbiome. After all, everything you swallow (including bacteria and other microorganisms) ends up in your gut!

Research tells us that your gut microbiome can directly impact your mental health since the bacteria in your gut play a key role in absorbing nutrients, balancing your hormones, releasing neurotransmitters (like serotonin and glutamate), and so much more. Experts have found at least 13 strains of gut bacteria linked to depression.

On top of this mouth-gut-mind connection, your oral care routine gives you time to practice mindfulness. How many other rituals do you perform daily for (at least) two minutes? It’s the perfect time to slow down, breathe deeply, unclench your muscles, tune into your senses, and truly relax. Daily mindfulness can calm your anxiety, improve clarity, and relax your nervous system. It’s an ideal opportunity to welcome a fresh start every single day.

hone your holistic oral care routine

Now that we’ve covered why oral care is important for nurturing your overall health, let’s talk about our favorite holistic oral care routine.

• hydrate: simple, but effective! Experts recommend about 11 cups (nearly 3 liters) of water daily for women and 16 cups (nearly 4 liters) daily for men. This number can increase based on many factors, like if the weather is hot or you exercise regularly.
• eat a mouth-friendly diet: focus on nutrient-dense whole foods with plenty of protein, calcium, fiber, and other micronutrients. Limit sugary, starchy, acidic, sticky, and crunchy foods (and drinks) as much as possible.
• schedule 6-month check-ins with your dentist: your hygienist can deep clean your teeth, and your dentist can identify issues early…which is key for your long-term oral and overall health. As we mentioned, many diseases start in the mouth, and you want to catch them early.
• floss daily: if you skip flossing, you miss out on cleaning 30% of your teeth! These tight crevices are the perfect place for bacteria to thrive and damage your enamel, so you’ll want to clean them thoroughly and regularly.
• brush twice daily: diligent brushing with premium toothpaste (like Davids) works to break down plaque, fight bacteria, nurture gum health, freshen your breath, polish your teeth, and more. Extra props if you use our hydroxyapatite toothpaste which contains nanoparticles that work to repair and remineralize your enamel to soothe sensitivity and protect against damaging bacteria.
• tongue scrape: bad bacteria love to live on your tongue’s soft, porous surface. But you can tame those beasts by scraping your tongue daily. Not only will it help to nourish a balanced microbiome, but it’ll give you a fresh feeling you didn’t know you were missing!
• swish with hydroxyapatite mouthwash: this gives your mouth an extra dose of nano-hydroxyapatite! It also helps you maintain a healthy microbiome balance. Unlike conventional mouthwash full of sterilizing chemicals and artificial dyes, hydroxyapatite mouthwash works to “starve” bad bacteria without wiping out the good bacteria, so you get a fresh clean that nurtures your oral microbiome.

What’s the hype about hydroxyapatite, anyway? This remineralizing hero ingredient has taken the oral care world by storm, and we have no doubt it’ll continue to do so in 2025. If you want a fresh start in the new year, look no further than our proprietary blend of nano-hydroxyapatite called hydroxi™.

fresh start spotlight: hydroxi™

Hydroxi™ is our proprietary blend of nano-hydroxyapatite. What do we mean by that? It’s our unique hydroxyapatite formula that took a lot of careful consideration and expertise to create, and its performance speaks volumes. It works to remineralize your enamel to soothe any sensitivity and reveal your brightest, healthiest smile.

When we released our first hydroxyapatite toothpaste (formulated with hydroxi™), we submitted samples to one of the largest and most trusted third-party laboratories specializing in oral care product testing. We also submitted samples of competing sensitive toothpastes, including Apagard Premio, Boka, Colgate Sensitive, Risewell, Sensodyne Pronamel, and Toms Sensitive.

All numerical and photo lab evidence showed that hydroxi™ outperformed the competition by effectively repairing “holes” in the enamel to relieve sensitivity. Check out the photos for yourself!

What better way to start strong, bright, and fresh in 2025 than with hydroxi™?