plus, get to know our groundbreaking Hydroxi™ formula
When it comes to oral care, nano-hydroxyapatite (also known as nHA or nHAp) is making waves as an exciting new ingredient. But with any breakthrough, it's only natural to wonder...
Is it safe? Does it actually work? Which new products can you really trust?
At Davids, we're here to put those questions to rest with a deep dive into nano-hydroxyapatite and how our innovative Hydroxi™ formula is redefining oral care. From its proven safety (backed by the European Union's scientific experts) to its remarkable ability to support enamel health and sensitive teeth, nHA offers an effective solution for a healthy mouth + healthy you.
In a market flooded with misleading claims, it's important to separate fact from fiction. That's why we're walking you through what information really matters, including the fact that not all nano-hydroxyapatite products are created equal, even if they use high quality nHAp particles.
So without further ado, let's dive into the top five things you need to know about nano-hydroxyapatite! Plus, explore how our unique Hydroxi™ formula is setting a new standard in holistic oral care, and supports stronger, healthier smiles for you and your entire family.
1: nano-hydroxyapatite is safe, as long as it's SCCS-certified like our Hydroxi™ formula
Nano-hydroxyapatite is the new kid on the block. With any new product (especially one you put in your mouth every single day), it's natural to wonder if it's safe or not!
So, is nano-hydroxyapatite safe? The answer is yes!
We, alongside the EU's Scientific Committee on Consumer Safety (SCCS), are here to ease your nerves about the safety of this incredible ingredient. If you haven't heard of them before, the SCCS is an independent group of experts managed by the European Commission. Through careful research, they provide opinions on the health and safety of non-food consumer products like cosmetics, clothes, personal care products, and more.
They recently published an opinion on the safety of nano-hydroxyapatite! Based on the latest data, the SCCS considers nano-hydroxyapatite safe if it meets the following conditions.
- The nano-hydroxyapatite particles are rod-shaped.
- The particles have a certain length-to-width ratio.
- The particles are uncoated or surface modified.
- The nHAp concentration is 10% or less in toothpaste.
- The nHAp concentration is 0.465% or less in mouthwash.
Rest assured that the nano-hydroxyapatite particles used in Davids' Hydroxi™ formula meet all these conditions!
It's worth noting that there's only one nano-hydroxyapatite manufacturer worldwide that complies with these strict conditions. Because we care so deeply about ingredient quality and integrity at Davids, we source our nano-hydroxyapatite from this manufacturer.
In this recent opinion, the SCCS confirmed that nano-hydroxyapatite particles that are needle-shaped are still not considered safe. This is because needle-shaped nano-hydroxyapatite particles are not considered safe for human use. This is why it's so important to understand and trust the source of nano-hydroxyapatite in your daily products!
2: Hydroxi™ is also non-toxic and biocompatible
Hydroxi™ is non-toxic and biocompatible. What exactly does that mean?
Non-toxic means that it doesn't contain any harmful chemicals.
Biocompatible means this special formula will do its job without causing any unexpected side effects when it touches the cells, tissues, systems, etc. in your body.
This is great news for you and your whole family! You can enjoy peace of mind knowing you and your little ones won't experience any unwanted side effects, which is super important when it comes to oral care products you use in your daily rituals (for the rest of your life).
3: how nano-hydroxyapatite works
Hydroxyapatite makes up 97% of your natural enamel (and a large percentage of your bone composition, too). Nano-hydroxyapatite is simply a refined, smaller version of the hydroxyapatite that already exists in your teeth! The nano-sized particles can penetrate into your enamel and dentin to support enamel health and strengthen weakened areas very efficiently. Here are a few more features of this amazing ingredient.
not saliva dependent: nano-hydroxyapatite delivers calcium and phosphate directly to the tooth surface, helping to support enamel without solely relying on minerals in your saliva. doesn't rely on the minerals in your saliva to work. Our proprietary Hydroxi™ formula also uses birch derived xylitol, which helps to support healthy saliva flow for more effective coverage.
biocompatibility: nano hydroxyapatite goes beyond a simple surface coating. Since your teeth are primarily made of hydroxyapatite, the nano sized particles of hydroxyapatite are able to bind to the tooth surface and help repair microscopic areas of damage. These particles also support enamel strength by filling and smoothing weak spots.
no known risk of overexposure: nano-hydroxyapatite does not pose a risk of overexposure (since it is recognized by the body). This makes it suitable for all ages, including children and pregnant women.
With its natural compatibility, deep strengthening power, and trusted safety, nano-hydroxyapatite is a highly effective choice for oral health.
4: nano-hydroxyapatite doesn't just support sensitive teeth, it supports enamel health
Sensitivity is often caused when the hard protective outer layer of your teeth (the enamel) wears down over time. This exposes "dentin tubules" (tiny passageways) that lead to your tooth's center nerve. Then, when you eat or drink something hot, cold, sugary, or acidic, it can trigger that ultra-sensitive center nerve.
The good news? High-quality nano-hydroxyapatite can help block these tiny pathways,supporting enamel health and sensitive teeth, strengthening your enamel, and even whiten your smile. Our Hydroxi™ formula uses only the highest quality nano-hydroxyapatite, giving it the ability to successfully plug those exposed tubules.

Other big-name tooth sensitivity products take a band-aid approach, numbing or coating your enamel to provide temporary relief. Some dental products use chemicals like potassium nitrate, a numbing agent that "works" by coating your teeth and blocking the pain receptors between your brain and your tooth's nerve.
Not only is this approach temporary and ineffective, it also goes against our love for the mind-body-mouth connection. As a holistic oral care company with a motto to nurture a healthy mouth + healthy you, we don't believe in shutting off the connection between your body's systems. Instead, we aim to honor and nurture your whole body, providing solutions like Hydroxi™ that are health-conscious, holistic, safe, and truly effective.
5: not all nano-hydroxyapatite products are created equal
We're excited that nano-hydroxyapatite has gained so much popularity in the dental care world, but this popularity can cause a frenzy. Some brands may rush to "hop on the bandwagon", leading to products that may be ineffective, low-quality, and sometimes even dangerous.
When looking for nano-hydroxyapatite products to add to your daily routine, it's important to understand the differences and make informed decisions. Here are a few things to keep in mind.
particle size: when it comes to hydroxyapatite toothpaste, you'll want to make sure the particles are "nano" sized, not "micro" sized (as depicted in the photo above!). Only nano-sized particles (around 50 nm) are small enough to fill the microscopic damage in your tooth enamel. These nano-sized particles penetrate and bind to your enamel to strengthen and protect it, protecting it from wear and tear and supporting sensitive teeth in the process. Larger particles simply can't penetrate enamel in the same way.
particle shape / SCCS approval: we touched on this above, but you'll want to ensure the specific nano-hydroxyapatite particles are rod-shaped and approved by the SCCS. Other shapes, such as needle, circle, or "irregular" are not considered safe and effective. Some companies out there may opt for needle-shaped particles as a way to save money, but these particles are banned in the EU for concerns regarding cell damage and toxicity!
nano-hydroxyapatite performance, not percentage: some companies might emphasize a certain percentage of nano-hydroxyapatite in their oral care products, claiming that high percentages correlate with better performance. This is simply not true, especially when those companies don't have lab test results or any compelling data to back up their performance claims. Any product that focuses on the percentage of nHAp without proof of performance should be reconsidered.
At Davids, we focus on scientific evidence from the SCCS and lab results from a trusted third-party lab to confirm the safety and impressive performance of our Hydroxi™ formula. This way, we can help you avoid the confusion that comes with sifting through all the nHAp products on the market. You can smile wide knowing that Hydroxi™ is a trusted, highly effective formula you can choose.
discover Davids Hydroxi™
To recap, we touched on a few reasons to love our Hydroxi™ formula, including the fact that it contains the only nano-hydroxyapatite approved by the SCCS. But if that were the only special thing about Hydroxi™, it wouldn't be enough to set us apart from the competition.
So, what makes Hydroxi™ unique? The true secret lies in how we blend SCCS-approved nano-hydroxyapatite with carefully selected, high quality, naturally sourced and naturally derived ingredients.
Each component in Hydroxi™ is of the highest quality and serves a unique and important purpose. For example, our premium xylitol and vegetable glycerin stimulate saliva production to flush away bacteria and pave the way for those nano-hydroxyapatite particles to swoop in and strengthen your tooth enamel. Meanwhile, our premium baking soda, mint oils, and coconut oil work to fight harmful bacteria, polish your teeth, and maintain a healthy pH in your mouth.
These are just a few examples, but we hope they give you an idea of the intention and care that went into formulating Hydroxi™. If you're still curious, you can explore more of our ingredients here.
Finally, we couldn't leave without sharing our third-party lab test results with you. When compared with six other leading "sensitive" toothpastes, Hydroxi™ proved to be the most effective at plugging exposed tubules in just five days of consistent brushing.

While other companies make claims about the quality of their nano-hydroxyapatite products, we're proud to back up our claims with real evidence from an independent lab. When you brush with Hydroxi™ nano-hydroxyapatite toothpaste, you can rest assured that you're experiencing the best in oral care.
Are you ready to switch to a highly effective toothpaste? Try Davids' Hydroxi™ formula and experience the difference for yourself!




