SLS free - we took the shampoo out of Davids. Davids toothpaste was formulated to be good for the environment and good for your body, so Davids toothpaste DOES NOT contain SLS (Sodium Lauryl Sulfate) like most other toothpaste. SLS is a chemical used to make toothpaste EXCESSIVELY foam in your mouth. It is the main chemical ingredient used for making hair shampoo... It what makes shampoo foam (check your shampoo label). For many people, it actually "burns" their mouth and causes mouth sores. Davids took the "shampoo" out of our toothpaste and uses a healthy alternative, Sodium Cocyl Glutamate (derived from coconut oil), that has a nice mild foaming action, which is better for your health and better for the environment! Yes, it is much more expensive to use this ingredient, but it is one of the things that makes Davids a Premium Natural Toothpaste.
Follow this simple Tip: Always wet your toothbrush with water PRIOR to putting Davids toothpaste on your toothbrush to get maximum mild foaming action. By following this simple tip, you will get the right amount of foaming action, and will come to appreciate the benefits of using Davids Premium Natural Toothpaste!