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Woman pouring Davids Oil Pulling Oral Rinse into a spoon for proper dosing

from ancient wisdom to modern wellness: your practical guide to oil pulling with Davids

If you’re looking for ways to freshen up your oral care routine, you’re not alone. So many people are searching for simple, natural practices that go beyond the basics, and oil pulling is one that’s stood the test of time. Rooted in ancient Ayurvedic tradition, it’s a practice that’s both grounding and effective….offering you a fresh, clean way to start your day.

With the launch of Davids’ new oil pulling oral rinse, it’s easier than ever to bring this ritual into your routine. In this article, we’ll walk through where this practice comes from, how it works, the benefits people love the most, and what makes our new oil pulling rinse so special. You’ll also find practical tips for getting started and the answers to some of the most common questions about oil pulling.

By the end, you’ll have everything you need to decide whether or not this ancient practice is a good fit for your modern, nature-inspired oral care routine.

what is oil pulling?

Oil pulling is an oral care practice that involves swishing edible oil around in your mouth for several minutes before spitting it out. If you’ve never heard of it, it might sound a little weird, but it’s a practice that dates back thousands of years. Rooted in ancient Ayurvedic medicine (one of the oldest holistic healing systems in the world), oil pulling has been a method of supporting oral and overall health for centuries.

The word “pulling” comes from the idea that the oil “pulls” toxins, bacteria, and debris from your teeth and gums. Back in the day, many people used sesame or sunflower oil, but modern versions (like our new oil pulling oral rinse) use coconut oil because of its mild taste and natural antimicrobial and anti-inflammatory properties.

While oil pulling has endured throughout history, it’s recently gained popularity as more and more people look for natural, effective ways to take their oral care routine to the next level. Although it’s not a replacement for brushing or flossing, it is an extra step that can leave your mouth feeling fresher and cleaner than ever….while connecting you to a beautiful ritual rooted in centuries of tradition.

how does oil pulling work?

Now you might be wondering, “How can something as simple as swishing oil in your mouth really make a difference?” The answer comes down to how oil interacts with the bacteria and film that naturally build up on your teeth and gums throughout the day.

Your mouth is home to millions of bacteria, some helpful and some harmful. Those harmful bacteria can stick together and form plaque, which clings to the surface of your teeth. When you swish smooth, thick oil, it can bind to that buildup to loosen and “pull” it away from your mouth. You know how soap can lift grease off a dirty dish? Imagine the smooth oil breaking up that sticky plaque on your teeth and acting as a natural cleansing agent.

Research shows that oil pulling may help reduce the amount of harmful oral bacteria, including Streptococcus mutans (S. mutans), one of the main culprits behind tooth decay and bad breath. It might also reduce plaque-related issues like gum inflammation and disease.

the benefits of oil pulling

There's a reason oil pulling has remained popular for thousands of years…it brings so many benefits! We’ve touched on a couple of them, but here are a few more.

  • fewer bacteria + fresher breath: by reducing harmful bacteria (many of which contribute to bad breath), oil pulling can leave your mouth feeling noticeably cleaner and fresher throughout the day.
  • plaque reduction: the act of swishing oil helps loosen the debris and biofilm that stick to your teeth. Over time, this can help reduce plaque buildup, which could otherwise lead to cavities and gum issues.
  • enhanced gum health: healthier gums are a huge benefit of oil pulling. Research suggests it can help reduce gum inflammation and early signs of gingivitis by reducing bacteria.
  • natural detoxification for your mouth and body: in Ayurvedic tradition, oil pulling is believed to “pull out” toxins from not only your mouth, but your entire body. Ayurvedic principles believe that the mouth is the gateway to the body (we agree here at Davids!). Specifically, Ayurveda believes that certain parts of your tongue and mouth are connected to specific organs in your body. By detoxing your oral microbiome, oil pulling reduces the toxin load for these organs and other systems in your body.
  • mindfulness and ritual: swishing oil for several minutes every day encourages you to slow down, breathe, connect with your body, and set the tone for your day. Many people treat oil pulling as an opportunity to meditate, practice mindfulness, and give their nervous system some much-needed attention and relaxation.
  • brighter, whiter teeth: while oil pulling isn’t known as a whitening treatment, it can help reduce surface stains to reveal a whiter, more radiant smile over time.
  • gentle, natural oral care: oil pulling is a wonderful option for sensitive mouths who don’t love the sting of alcohol-based rinses but still want something to help their mouth feel fresher.

Now that we’ve covered some common benefits of oil pulling, let’s see what makes Davids Hydroxi™ oil pulling oral rinse so special!

introducing Davids oil pulling oral rinse with Hydroxi™

Meet Davids oil pulling oral rinse, powered by Hydroxi™, our high performance formula that fuses 100% MCT coconut oil with our proprietary blend of nano-hydroxyapatite and naturally sourced and derived ingredients. Here’s a high-level look at a few things that make it so special.

  • 100% MCT coconut oil: coconut oil is well known in the world of oil pulling, but what about MCT coconut oil? MCT stands for medium-chain triglycerides, a type of fat made up of medium-length fatty acid chains. Unlike long-chain fats, these MCTs can be absorbed more quickly…and might be more effective against harmful oral bacteria and other microorganisms. Plus, MCT coconut oil is a little less thick and greasy than traditional coconut oil, making your oil pulling experience more comfortable and enjoyable.
  • Hydroxi™: this is our proprietary blend of nano-hydroxyapatite with naturally sourced and derived ingredients, which is known to effectively remineralize your enamel to reduce sensitivity and strengthen against threats like bacteria and acids. In short, it’s a clean, safe, and effective alternative to fluoride.
  • premium domestic mint oil blend: instead of just swishing with oil, we figured we’d make the experience a bit more enjoyable with these mint oils that deliver exceptional flavor for even fresher breath! Plus, research suggests that mint oils (such as peppermint) are effective at fighting bad bacteria in the oral microbiome.
  • anise seed extract and wintergreen leaf oil: these two are naturally sourced from their respective plants and added to complement the peppermint flavor and freshen your breath.
  • high value: our potent formula gives you 26 uses per 9oz bottle…a small bottle with a mighty delivery.
  • EWG Verified: the ingredients in our oil pulling rinse have been rated “1” (best rating) by the Environmental Working Group (EWG), meaning these ingredients are the safest on the scale and pose the least risk to human health.

The Davids oil pulling oral rinse puts a modern spin on an ancient tradition by fusing coconut oil with fresh, mouthwatering ingredients sourced and derived from nature (and leaving out questionable ingredients like fluoride, sulfates, artificial flavors, dyes, and more). It features all the benefits of ancient oil pulling and then some. The result is a product that you’ll love adding to your oral care ritual…and your mouth will thank you for!

how to oil pull with Davids

For best results, we recommend adding it to your morning oral care routine on an empty stomach (and before brushing or flossing).

  1. Shake the bottle well before every use.
  2. Place one large spoonful into your mouth.
  3. Swish for at least 2 minutes and gradually increase up to 10 minutes over time. As you increase your time, we encourage you to use this time to slow down, check in with your mind and body, and practice mindfulness to start your day on a high note.
  4. Spit the oil into a waste basket to avoid clogging your drains. Do not swallow it!
  5. Rinse your mouth with water and then brush with Davids toothpaste.

Don't forget to complete your oral care routine with floss, tongue scraper, and mouthwash.

oil pulling vs mouthwash

This article talks a lot about swishing coconut oil, so you might be wondering how that’s any different from swishing with mouthwash. While both oil pulling and mouthwash are beneficial habits to add to your oral care routine, here’s a little breakdown of the differences between the two.

Oil Pulling

Mouthwash

Uses the action of swishing to “pull” debris, plaque, and bacteria from your teeth and gumline. Work your way up to 10 minutes!

Works more quickly by rinsing your mouth with a liquid packed with freshening ingredients. A quick squash only takes 30 seconds!

The silky oil leaves your mouth feeling fresh and moisturized.

This fresh liquid leaves your mouth feeling light and refreshed.

Oil pulling emphasizes bacteria reduction and reduced toxin load over time for your body.

Mouthwash is known for instant freshness, making it a convenient daily step.

Oil pulling makes for a great morning ritual, even if you only do it a few times per week.

Use mouthwash for a quick breath boost after meals or whenever you want.

 

The bottom line? You don’t have to choose between the two. Many people find that oil pulling and (alcohol-free) mouthwash work best together!

oil pulling FAQs

Now that we’ve covered the basics, let’s dive into some common questions.

How long should I oil pull?

Most people swish for 5-20 minutes with pure oil (and no other ingredients). While ancient Ayurveda will suggest up to 20 minutes, many modern oral care experts agree that shorter sessions can be effective too. We recommend starting with 2 minutes and working your way up to 10 with our oil pulling oral rinse.

When is the best time to oil pull?

We recommend oil pulling first thing in the morning, before eating, brushing, flossing, or drinking. This can help remove bacteria that have accumulated overnight. That being said, you can still oil pull at different times of day if that fits your schedule better and will keep you more consistent.

Do I still need to brush and floss if I oil pull?

Yes! Oil pulling is a supportive oral care practice, not a replacement for the rest of your routine. Brushing and flossing (and even tongue scraping) are still very important for your overall oral health. Think of oil pulling as an extra layer of oral wellness…an added bonus!

Is oil pulling safe for everyone?

Oil pulling is safe for most healthy adults. Children may have trouble swishing safely without swallowing, so it’s generally not recommended for kids. If you have any specific dental concerns or complications, it’s always best to check with your dentist before adding it to your daily routine.

How often should I oil pull?

Consistency matters more than frequency. Some people love to oil pull daily, while others find that just a few times per week does the trick. Find what works best for your schedule!

Can oil pulling replace mouthwash?

Not necessarily. As mentioned above, they each have their own benefits and can work together to reduce bacteria, break up plaque, strengthen your enamel, and freshen your breath. There’s no need to choose one over the other (especially when you can get them both from Davids)!

give oil pulling a try with Davids Hydroxi™ oil pulling oral rinse

You’ve seen how oil pulling blends ancient wisdom with modern wellness, offering benefits that go far beyond just fresher breath. Simple, natural, and time-tested…it’s one of those small habits that can make a big difference in your oral care routine over time.

We created Davids Hydroxi™ oil pulling oral rinse to make this ritual easy and enjoyable in your everyday life. With its clean ingredients, smooth mouthfeel, and fresh minty flavor, it takes some of the “learning curve” out of oil pulling, so you can focus on the benefits it brings to your day.

If you’ve been looking for a fresh way to elevate your oral care routine, oil pulling might just be the missing puzzle piece. You’ll never know until you give it a try.

About Author

Eric David Buss is an American entrepreneur and the Founder and CEO of Davids Health Sciences, Inc., the producer of Davids toothpaste. With over 10 years of experience in oral care product development and formulation, his expertise lies in creating market-leading innovation in the CPG oral care space. Eric resides in Temecula, CA, and in his free time enjoys hiking, architectural tours, and traveling with his family.

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whitening without the worry: how nano hydroxyapatite leads to radiant smiles

Do you feel like there’s something about summer that makes you want to smile more? From sunset walks to beach vacations, this season is full of warmth, happiness, and smiles. But if your teeth aren’t feeling as bright as the season, it can be tempting to reach for a quick-fix whitening product. The problem? These popular products (peroxide strips, LED lights, purple toothpaste, and more) might provide instant gratification…but they also introduce long-term risks. From intense tooth sensitivity to gum irritation, these whitening methods aren’t usually worth the trouble. At Davids, we believe your oral care routine should support your overall health…whitening included! We understand the desire for a bright, white smile, and we want you to feel relieved knowing you can achieve it in a healthier, gentler way. Our whitening toothpaste formulas are powered by incredible ingredients (like hydroxyapatite and hydrated silica)…carefully selected and derived from nature. To give you a better idea of how these ingredients outperform their conventional counterparts, we’re diving into some of the downsides of traditional whitening products…and contrasting them with the science-backed strength of Davids Hydroxi™ products using nano hydroxyapatite to whiten teeth while strengthening the enamel. the many faces of conventional whitening With so many fads and viral social media trends, conventional whitening can show up in a lot of different ways. Here are a few common ones. hydrogen peroxide This manufactured chemical was first discovered for teeth whitening back in the 1800s. Since then, it’s become famous for its whitening capabilities when used in whitening strips, gels, pens, toothpaste, mouthwash, and more. What is hydrogen peroxide, anyway? It’s a bleaching and oxidizing agent, meaning it loses electrons through a process called oxidation. Why does this matter? Well, it means that hydrogen peroxide is prone to reacting with other molecules to generate free radicals, which are harmful, unstable molecules that can damage your cells and lead to chronic issues. This isn’t a substance we feel belongs in your oral care routine. LED whitening kits These bright kits are marketed to “enhance” the teeth whitening process by “activating” hydrogen peroxide. We put these words in quotes because they really just increase the temperature of the chemicals to break them down faster and speed up the chemical reactions. As mentioned above, these chemical reactions often involve harmful molecules called free radicals. While it may speed up the whitening process, it also adds fuel to the fire caused by free radicals. 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As a company that truly cares about your long-term oral health, we don’t recommend this approach. the problem with these products We hinted at a few problems above, but let’s dive a little deeper into the problem with hydrogen peroxide products. We’re focusing on hydrogen peroxide because (although purple toothpaste has had its moments in the spotlight), hydrogen peroxide has dominated the whitening space for centuries at this point. Anyway, hydrogen peroxide is known to cause… sensitivity + enamel erosion: hydrogen peroxide doesn’t just lift stains, it can also wear away your enamel over time, especially when you use it regularly. This can lead to increased tooth sensitivity and a thinner, more fragile enamel layer, which ironically makes your teeth appear darker in the long run. burning: ever felt an uncomfortable burn during or after whitening? That’s hydrogen peroxide irritating your gums + the soft tissues in your mouth. 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EWG Verified: our toothpaste meets the strict safety standards of the Environmental Working Group (EWG), meaning every ingredient is thoroughly vetted for health, transparency, and environmental impact. scientific research: you could say that apple cider vinegar and lemon juice are “natural whiteners,” but research shows that they erode your enamel over time. Instead of the DIY “natural” approach, you can trust that our products are guided by science and developed alongside dental professionals to deliver real, measurable results. zero fluoride, SLS, or peroxides: you won’t find fluoride, sodium lauryl sulfate (SLS), or hydrogen peroxide in our tube. Why? Because harsh chemicals, irritants, and bleach (that can lead to ulcers, bleeding, and sensitivity) don’t belong in your daily routine. We believe in gentle, effective alternatives that still leave you with a brighter, healthier smile. zero artificial colors, flavors, or preservatives: we never use synthetic dyes, artificial sweeteners, or chemical preservatives, which you’ll find in many conventional toothpastes. These ingredients can irritate sensitive tissue, disrupt your oral microbiome, and don’t do your body any favors. Instead, we use naturally derived alternatives that support both your health and peace of mind. great tasting natural flavors: our whitening + enamel health toothpastes come in a variety of all natural flavors such as peppermint, mild mint, and orange vanilla. thoughtful, intentional ingredients: every ingredient we use is there for a reason…and sourced with care. From our proprietary Hydroxi™ blend to our naturally sourced micro-abrasives, we choose nature-backed ingredients that work in harmony with your mouth and body. 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Now, we mentioned that Hydroxi™ is our proprietary blend of nano-hydroxyapatite with other food-safe ingredients sourced and derived from nature. Let’s take a closer look at some of those ingredients and how they can help you achieve a brighter, healthier smile! micro abrasives Our premium micro abrasives are made from natural sandstone and quartz powder. They work to polish away plaque and surface stains from your teeth without the use of harmful chemicals! You know that smooth feeling you get when you touch your tongue to your teeth after a professional dental cleaning? You can get this feeling from brushing with Davids, thanks to our premium micro abrasives (and other “exfoliating” ingredients). They pave the way for nano-hydroxyapatite to swoop in and deliver whitening and remineralization. baking soda We use small amounts of baking soda to neutralize harmful acids in your mouth (to stabilize its pH), kill bad bacteria, scrub away plaque buildup, and lift surface stains. 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finding relief from oral lichen planus: gentle solutions for a healthier, happier mouth

finding relief from oral lichen planus: gentle solutions for a healthier, happier mouth

If you deal with oral lichen planus, you know it can make everyday moments feel painful and overwhelming. Whether you’re enjoying a meal, chatting with friends, or simply brushing your teeth, this chronic condition can turn everyday activities into challenges. That’s where we come in. At Davids, our mission is to help you take control of your oral health with natural, gentle products that soothe and protect your mouth, no matter how sensitive it is. Keep reading to discover how natural remedies + our mild toothpaste can make a real difference in managing oral lichen planus and keeping your mouth feeling its best. what is lichen planus? Lichen Planus is an autoimmune condition that can cause inflammation and irritation in the skin, mouth, scalp, nails, esophagus, ears, nose, eyes, and other areas of the body. It typically appears as follows. Purple/red flat-topped bumps on the affected skin areas Fine white “lacy” lines that accompany these bumps Ridging or splitting in the nails Sores, flakiness, burning, and pain inside the mouth Pain and difficulty swallowing (if it’s in the esophagus) Because lichen planus is a chronic condition, symptoms can come and go, reappear regularly, or persist for a long time. While it can be treated with topical creams on your skin, it can be very tricky to treat those symptoms when they appear in your mouth! On that note, let’s dive into the specifics of oral lichen planus. what is oral lichen planus? Oral lichen planus (OLP) refers to the condition that specifically affects the mucous membranes in your mouth (your tongue, gums, and inner cheeks). While there are many variations of oral lichen planus, here’s an overview of the two main types. Reticular OLP shows up as pale white “lacy” patches. This is the most common type of oral lichen planus and typically does not turn into a more serious condition (like oral cancer). Erosive OLP appears as red open sores that often hurt and burn. This type of oral lichen planus is more likely to lead to mouth cancer, so it’s best to get it checked regularly. Both of these types of oral lichen planus come with common symptoms, such as: Small pale bumps that form a “lacy” pattern on your inner cheeks, tongue, or gums Red open sores inside your mouth Dry mouth Burning, bleeding, inflammation, and irritation with brushing Sore gums Metallic taste Decreased ability to taste Roughness inside the mouth General pain and burning throughout the day All of these symptoms can make it difficult to keep up with your daily habits, whether it’s eating, talking, or keeping up with your oral care routine. oral lichen planus vs thrush It can be difficult to distinguish between oral lichen planus and other oral conditions such as thrush and “geographic tongue” because they can all cause white patches or lines in the mouth. To help you separate these conditions, here are a few key things to look out for. Oral thrush is a yeast (fungal) infection in the mouth that appears as “creamy” white patches in the mouth and cracks in the corner of your lips. 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While experts don’t know the exact cause of lichen planus, they believe it’s caused by: immune system dysfunction: also known as an autoimmune response, this occurs when your immune system attacks healthy skin (and mucosal tissue) genetics: does lichen planus run in your family? Certain genetic variations (called HLA alleles) are associated with lichen planus and can be passed down. stressful triggers: in addition to general stress, allergies and infections can also trigger lichen planus. medications: medications for blood pressure, diabetes, heart disease, and malaria have all been linked to lichen planus. hepatitis C: this virus has also been known to trigger lichen planus. It’s important to note that some people experience allergic reactions to dental materials like metal fillings, which can cause similar symptoms to lichen planus. At the risk of sounding like a broken record, we recommend visiting your doctor or dentist to distinguish between an allergic reaction and oral lichen planus. how common is lichen planus? About 1 in 100 people will experience lichen planus (this includes all types of lichen planus, not just oral lichen planus). It’s more common to see lichen planus in middle-aged adults over 50. While non-oral lichen planus tends to affect men and women equally, oral lichen planus is 2x more prevalent in women than men! Experts believe this is related to hormonal changes and the fact that women are more likely to experience other medical conditions that predispose them to oral lichen planus. For example, oral lichen planus occurs more often in perimenopausal women than in the rest of the population. Experts believe this is linked to declining estrogen levels. It’s important to note that lichen planus is not contagious! So you don’t have to worry about getting infected if someone you know has it. To recap: About 1 in 100 people will experience lichen planus. It’s most common in people 50+ years old. Oral lichen planus is 2x more prevalent in women than men. Oral lichen planus is most common in perimenopausal women. Lichen planus and oral lichen planus are not contagious. the challenges of oral lichen planus In addition to disrupting your everyday habits like eating, talking, and brushing your teeth, oral lichen planus can evolve and lead to things like: stress, anxiety, and depression: the pain and discomfort of oral lichen planus can lead to emotional distress, decreased quality of life, and avoidance of social situations. This can lead to more isolation and feelings of hopelessness. scarring: chronic inflammation can cause permanent tissue damage, leading to stiff, tight oral tissues that affect speech and chewing. serious pain: severe flare-ups can result in burning sensations, ulcerations, and extreme sensitivity to spicy or acidic foods. weight loss: pain while eating may lead to reduced appetite, difficulty chewing, and unintentional weight loss. mouth cancer: in rare cases, oral lichen planus can increase the risk of certain oral cancers. If someone you love deals with oral lichen planus, we hope this information inspires you to find new ways to support them. To help, we’ve included a few natural ways to manage oral lichen planus below. tips to manage lichen planus naturally Prioritize stress management. What’s something you can do every day to check in with yourself and get a break from the demands of your busy life? Whether it’s a three-minute stretching routine, a mindful meditation, a quick walk around the block, a yoga class, or a therapy session, schedule in time to focus on yourself and avoid an overload of stress. Avoid dietary triggers.  If you’re experiencing a flare-up of oral lichen planus, it’s natural to want to avoid spicy, acidic, and other irritating foods. While some dietary triggers may be obvious, some less obvious ones include alcohol, tomato-based products, cinnamon, artificial sweeteners, peppermint or citrus teas, carbonated beverages, processed meats, and dairy products. Utilize anti-inflammatory products and supplements. Try different methods like rinsing with aloe vera juice, applying honey or coconut oil, or using chamomile tea as a mouth rinse. Supplements like turmeric, omega-3 fatty acids, and vitamin D may also help reduce inflammation and support your immune health. As always, we recommend chatting with your doctor before starting new supplements, especially if you’re dealing with a condition like oral lichen planus. Practice good oral hygiene with gentle toothpaste, like Davids. With oral lichen planus, it’s so important to keep your mouth clean. But the condition can make it difficult to tolerate oral care products. This can put you in a bit of a pickle, but that’s where we come in. At Davids, we’re proud to offer oral care products for even the most sensitive mouths. With flavors like mild mint, orange vanilla, and strawberry watermelon, you can choose from a lineup of gentle toothpaste flavors that won’t aggravate your symptoms like strong mint flavors might (more on that below). In addition to using gentle toothpaste, here are a few daily tips for oral lichen planus: Avoid alcohol-based mouthwash. Alcohol can irritate and dehydrate sensitive oral tissues, making symptoms worse. Opt for an alcohol-free, soothing mouth rinse like our Davids Hydroxi™ fresh breath mouthwash.. Use a soft-bristled toothbrush. Harsh bristles can aggravate oral lichen planus, so choose a soft toothbrush to gently clean your teeth, like our bamboo toothbrush. It’s made with high-performance, BPA-free bristles derived from plant oil. Keep your mouth hydrated. Hydration is key to preventing dry mouth, which can worsen symptoms. Drink plenty of water and incorporate saliva-promoting foods like cucumbers, watermelon, and sugar-free gum with xylitol. Avoid alcohol and smoking. Both alcohol and tobacco can increase dry mouth, irritation, and inflammation, potentially worsening oral lichen planus symptoms. See your dentist every six months. Regular dental check-ups ensure your condition is monitored, managed, and properly treated with professional guidance. Your dentist can provide personalized care to help keep your mouth as healthy and comfortable as possible. Now, let’s dive into a few reasons why our mind toothpaste flavors can be game-changers for those with sensitive mouths and conditions like oral lichen planus. why our gentle toothpaste is great for lichen planus It’s no secret that the mouth is a uniquely vulnerable area. It contains ultra-sensitive tissue and carries out so many daily tasks from chewing to chatting. Not only can oral lichen planus force you to avoid certain foods, but it also makes it unbearable to use certain oral care products, especially conventional ones that contain sulfates, strong minty flavors, and other irritating chemicals. As an oral care brand with a mission to help you nurture a “healthy mouth + healthy you,” we’re here to provide you with natural products to help manage and soothe conditions like oral lichen planus. To start, you can trust that our gentle toothpaste formulas contain: saliva-stimulating ingredients: dry mouth can worsen symptoms of oral lichen planus, so we incorporate naturally hydrating ingredients like xylitol, coconut oil, and vegetable glycerin to help support saliva production and keep your mouth comfortable. mild, mouthwatering flavors: say goodbye to overpowering mint and artificial sweeteners! Our toothpaste is flavored with gentle, naturally derived ingredients like coconut, vanilla, mild fruit extracts, and (low concentrations of) premium mint essential oils to provide a refreshing but non-irritating experience. zero sulfates (including SLS): our formulas are completely free of harsh foaming agents like sodium lauryl sulfate (SLS), which can irritate sensitive oral tissues and worsen lichen planus symptoms. In place of SLS, we use sodium cocoyl glutamate, which is derived from coconut material. It creates a gentle, mild foaming action to aid in the cleaning and whitening process without irritating your mouth.  zero artificial colors, flavors, or harsh preservatives: we believe in keeping things simple, natural, and effective. That’s why our gentle toothpaste is free from synthetic dyes, artificial sweeteners, and harsh preservatives that can contribute to irritation. With our thoughtfully crafted formulas, you don’t have to choose between effective oral care and gentle ingredients. We’re here to help you maintain a clean, healthy mouth without unnecessary discomfort. Because when your oral care works with your body, not against it, you can smile, speak, and enjoy life with more comfort and confidence. Buy Premium Toothpaste Now

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10 years of Davids: celebrating a decade of excellence, innovation, and community

10 years of Davids: celebrating a decade of excellence, innovation, and community

It’s hard to believe, but Davids is officially 10 years old! The 10-year mark is a massive milestone, and one that very few small businesses reach. History shows that nearly 18% of small businesses fail within their first year, 50% fail around the five-year mark, and roughly 65% fail by year 10. This decade represents more than just passing time. It reflects dedication, growth, and the incredible support from customers like you. What began as a single batch of toothpaste (hand-filled in a 1,800 square foot facility) has grown into a nationwide favorite… now available in over 11,000 retail locations across the USA. It’s difficult to find the right words to express our gratitude, but we want to give you a heartfelt THANK YOU for being such a special, integral part of our journey. To celebrate, let’s look back at how it all started, explore how we (yes, that includes you too!) got to where we are today, and look forward to what’s to come in the next 10 years. a trip down memory lane The idea for Davids came to Eric in 2011, when he first started searching for better, cleaner alternatives to conventional toothpaste. Disappointed by his findings, he came up with the “simple” idea to create his own toothpaste company. Of course, it was anything but simple. It turned into a four-year obsession for Eric to develop the cleanest ingredient, highest performance, and most sustainable toothpaste available. In 2015, Eric and his wife mixed, filled, packaged, and sold their first tubes from a 1,800 square foot facility… and Davids Natural Toothpaste officially launched. They debuted Davids at a Sustainability Fair at the LA Convention Center, where they quickly sparked curiosity, won over early fans, and felt the momentum begin. Back in those days, it took about two hours for Eric to mix 200 tubes of Davids… and even more time to fill and package each tube. He eventually hired his mother-in-law as his first employee to help out. At one point, they powered through a 104-day stretch of mixing, filling, and packaging by hand. Our cofounder (and Eric’s wife), Annette, would get home after teaching high school and get straight to helping Eric print labels, box products, and drive across town to drop off all orders by 5pm. This was the norm every single day for the first 3–4 years of the company. major Davids milestones 2015 Davids officially launches! We sell our first tubes out of our 1,800 square foot facility. Plus, we’ve been Leaping Bunny Certified since day one! 2016 We hired our first employee: Eric’s mother-in-law, Linda. We filled 250,000 tubes by hand, went to our first trade show (Expo West), and became EWG Verified. 2017 Davids goes international! We partnered with our first international distributor in Japan. 2018 We scaled to nationwide distribution and moved into a larger production facility (4,000 square feet). 2019 After hand filling hundreds of thousands of tubes, Davids upgraded to an automated filling machine! We also launched charcoal+peppermint. 2020 We launched herbal citrus mint and spearmint, and expanded into a second production building. 2021 Amazon sales grew exponentially, and we continued to grow across retail channels. 2022 We launched our first nano hydroxyapatite toothpaste and our stainless steel tongue scraper. 2023 Our strawberry watermelon toothpaste launched, along with bamboo toothbrushes and expanding dental floss infused with nano hydroxyapatite. We moved into a 15,000 square foot warehouse. 2024 We launched orange vanilla and mild mint nano hydroxyapatite toothpaste flavors for kids+adults. 2025 Hydroxi™ became trademarked. We launched our Hydroxi™ fresh breath mouthwash and refill kit. Davids is now in over 11,000 retail locations nationwide. product spotlights Hydroxi™: This innovative formula supports enamel remineralization, fights plaque, freshens breath, and promotes overall oral health without fluoride or harsh chemicals. tongue scraper: Our stainless steel scraper is designed to remove bacteria that cause bad breath. Durable and sustainable, it lasts a lifetime. bamboo toothbrush: 100% bamboo handle, soft BPA-free bristles. A sustainable and comfortable way to reduce plastic waste. We continue to add new flavors like mild mint, strawberry watermelon, and orange vanilla to take care of our kiddo customers, sensitive mouths, and anyone who wants something special in their daily routine. what hasn’t changed: our core values clean, safe ingredients We believe you shouldn’t have to compromise on safety. We always avoid unnecessary, artificial ingredients and keep transparency at the forefront of our operations. high performance Clean oral care should work just as well—if not better—than conventional. We craft formulas for real results and back it with lab testing and testimonials. sustainability We use recyclable metal tubes, FSC-certified packaging, bamboo brushes, refillable systems, and more. It is a core part of who we are. 100% vegan and cruelty-free Davids has been Leaping Bunny Certified since day one. No animal testing ever. Compassion is built into every product. USA origin We use 98% USA-origin ingredients. It supports local jobs, reduces our carbon footprint, and gives us greater supply transparency and quality control. what’s still evolving at Davids: innovation We are just getting started. We continue pushing oral care forward with science-backed, safe, and sustainable innovations like our Hydroxi™ line. looking ahead at our next 10 years The last decade laid our foundation. The next one is all about scale. From international expansion to new products, we are growing the right way. This next chapter is about establishing Davids as the New American Classic in oral care—rooted in integrity, driven by science, and made for people who expect more. a warmhearted thanks to you, our customers Whether you found Davids ten days ago or ten years ago, thank you. Your trust has shaped every step. Because of you, we get to keep raising the bar for what oral care can be. We are so grateful to have you brushing, flossing, and swishing by our side. buy now.

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