free shipping // orders $25+

Add your deal, information or promotional text

Image caption appears here

Add your deal, information or promotional text

Our Story


Davids was founded with one vision....create the highest quality premium natural toothpaste with a commitment to sustainability...the sustainability of nature, the sustainability of American jobs, and the sustainability of your health...the sustainability of nature+america+you


In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using, and found that many of the ingredients being used were unhealthy.  After looking for a better alternative, and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible and in 2015 Davids was launched.

Through exhaustive research with industry experts, we were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath.  While talking to ingredient suppliers, we also found that most toothpaste companies use a lot of imported ingredients in their "Made in USA" toothpaste, which led to our commitment to using premium USA origin ingredient in our effort to sustain American jobs.   Today, our vision, research, development, and commitment to sustainability brings you Davids Natural Toothpaste.


Developed by NASA

Hydroxyapatite is the same material that makes up 97% of our natural tooth material. NASA figured out how to create hydroxyapatite in a lab to give to Americhan astronauts to remineralize their teeth in space, and this same technolgy is now available in Davids nano hydroxyapatite toothpaste.

potassium nitrate free

Instead of using potassium nitrate found in most sensitive toothpaste to numb the tooth nerves, Davidsuses Nano Hydroxyapatite to repair the enamel and block the passageways to the nerves.


300X magnification of actual human tooth material prior to brushing with Davids Sensitive+Whitening w/nano-hydroxyapatite toothpaste.

(from actual test results provided by Intertek)


300X magnification of actual tooth material showing remineralization and tubules occluded (passageways to the nerves repaired) to relieve sensitivity.

(from actual test results provided by Intertek)