Hydroxi™ is Davids proprietary blend of nano hydroxyapatite (nHA) with carefully selected naturally sourced and naturally derived ingredients designed to provide superior enamel repair, support sensitive teeth, naturally whiten, and encourage overall oral health.
new look. same trusted formula.
Technically speaking, Davids nano hydroxyapatite products have always contained Hydroxi™, so nothing in our formula, or quality has changed.
What's new is our look.
The Hydroxi™ name is our promise to you that our products contain the highest quality ingredients to deliver the greatest possible performance.
So, when you are looking for the best toothpaste for supporting sensitive teeth, whitening, enamel health, fresh breath, fighting plaque, and remineralization, just ask "does my toothpaste have Hydroxi™?"
what is nano hydroxyapatite?
We have dedicated an entire page to explaining this key ingredient of our Hydroxi™ formulation, as well as the differences between nano hydroxyapatite (nHA), micro hydroxyapatite (mHA), and fluoride.
performance not percentage focused
size
size
Not all hydroxyapatite toothpastes are created equal. Just because a tube claims to contain “hydroxyapatite” doesn’t guarantee it has the same effective ingredients as others. Only nano-sized hydroxyapatite particles (approximately 50 nm) are small enough to penetrate dentin tubules and fill microscopic enamel cracks. Some brands use larger micro hydroxyapatite or even calcium carbonate coated with hydroxyapatite, which can be up to 100 times larger than the particle size proven to be effective. For optimal tooth remineralization and supporting sensitive teeth, it’s essential to choose products with the right particle size and formulation.
shape
shape
Nano hydroxyapatite (nHA) comes in various shapes, such as rods, circles, needles, and irregular forms. However, only rod-shaped nHA has been approved for use in oral care products, and has been shown to be the most effective for remineralizing enamel and reinforcing tooth structure.
Unfortunately, some companies use needle-shaped particles, which have raised safety concerns and are even banned in the EU due to potential risks of cell damage. For the safest and most effective oral care, it’s essential to choose products with rod-shaped nHA particles like those used in Davids Hydroxi™ formulation.
surface
surface
For optimal effectiveness and safety, nano-hydroxyapatite (nHA) used in oral care products must be uncoated and unmodified, in line with SCCS guidelines. Coatings or surface modifications can interfere with nHA’s natural ability to integrate with tooth enamel, potentially reducing its remineralizing power.
By adhering to these strict standards, only uncoated nHA ensures that the particles work as intended, safely remineralizing and strengthening teeth without introducing unnecessary additives or altering their natural properties. For the best results, choose products that comply with these regulations for maximum safety and performance. Like Davids Hydroxi™.
superior performance
superior performance
You'll notice we don't mention percentage anywhere when it comes to what to look for in nano hydroxyapatite products. This is because percentage is a bad metric and, more often than not, just marketing.
Having a higher percentage doesn't mean higher effectiveness.
Instead you should focus on the performance of the toothpaste based on independent lab testing.
what sets Hydroxi™ apart
Even though nano hydroxyapatite is the star of our Hydroxi™ products, to be as effective as possible, it needs to have a great supporting cast.
The true secret of Hydroxi™ is in the high quality, carefully selected, naturally sourced naturally derived ingredients we use in our proprietary formulation. These components work together with the nano hydroxyapatite to deliver unmatched performance.
lab results show the difference
Hydroxi™ checks all the boxes
shape, size, and surface
The nano hydroxyapatite in our Hydroxi™ formulation is comprised of uncoated, rod-shaped particles of 50nm in size. This allows it to be easily absorbed by your teeth and effectively remineralize your enamel.
high quality ingredients
Our proprietary Hydroxi™ formulations use only the highest quality, carefully selected, naturally sourced and derived ingredients. This commitment ensures each component works together for optimal effectiveness.
lab tested performance
Hydroxi™ is proof of Davids commitment to innovation and scientifically validated results. We tested our Hydroxi™ formula against some of the biggest names in oral care, and it outperformed all of them. A real David vs Goliath story.
shop Hydroxi™
Davids Hydroxi™ whitening+enamel health nano hydroxyapatite premium toothpaste / peppermint
Davids Hydroxi™ sensitive+whitening nano hydroxyapatite premium toothpaste / peppermint
Davids Hydroxi™ whitening+enamel health nano hydroxyapatite premium toothpaste / spearmint
Davids Hydroxi™ whitening + enamel health, nano-hydroxyapatite toothpaste, kids+ adults / mild mint
Davids Hydroxi™ whitening + enamel health, nano-hydroxyapatite toothpaste, kids + adults / orange vanilla
Davids Hydroxi™ whitening + enamel health, nano-hydroxyapatite toothpaste, kids + adults / strawberry watermelon
Davids Hydroxi™ travel size premium toothpaste / sensitive+whitening nano-hydroxyapatite / peppermint / 1.75 oz
Davids Hydroxi™ oil pulling oral rinse w/ nano hydroxyapatite / 9oz
faq
What is Hydroxi™
What is Hydroxi™
Hydroxi™ is Davids proprietary blend of nano hydroxyapatite and carefully selected, premium, naturally sourced and naturally derived ingredients, formulated for superior oral health.
how does Hydroxi™ compare to fluoride?
how does Hydroxi™ compare to fluoride?
Hydroxi™ uses nano hydroxyapatite (nHA), which is a biocompatible material that is identical to the minerals that make your enamel. nHA brings minerals to your teeth, which then uses them to fill in microscopic fissures and cracks, strengthening weak spots and creating a smoother surface.
Rather than providing the minerals directly, fluoride helps protect teeth from decay by encouraging the absorption of calcium and phosphate from saliva and other sources. This forms a protective layer of fluoridated apatite on the tooth surface, making them more resistant to acid attacks.
Additionally, the nanoparticles in our Hydroxi™ formula bind to proteins, such as oral bacteria and plaque fragments, during brushing, helping to remove them from the mouth when rinsing.
what makes Davids with Hydroxi™ different from other hydroxyapatite products?
what makes Davids with Hydroxi™ different from other hydroxyapatite products?
Hydroxi™ combines the safest and most effective nano hydroxyapatite with synergistic natural ingredients to outperform competing hydroxyapatite products.
is Hydroxi™ safe for kids?
is Hydroxi™ safe for kids?
Yes, Hydroxi™ is gentle, effective, and safe for all ages.
can Davids products with Hydroxi™ whiten teeth?
can Davids products with Hydroxi™ whiten teeth?
Yes, Hydroxi™ gently restores enamel to a smooth, stain-free surface for a whiter, brighter smile while micro abrasives gently polish away surface stains.
how often should I use Davids toothpaste with Hydroxi™?
how often should I use Davids toothpaste with Hydroxi™?
Brush twice daily for best results.
where can I buy Hydroxi™?
where can I buy Hydroxi™?
Available on Davids website, Amazon, grocery and specialty retailers.
is Hydroxi™ cruelty free and/or vegan?
is Hydroxi™ cruelty free and/or vegan?
Yes to both. All of Davids products are vegan and Leaping Bunny certified cruelty free using only plant and earth based ingredients (no animal byproducts).
what % of nano hydroxyapatite do you use for your toothpaste products that include this ingredient?
what % of nano hydroxyapatite do you use for your toothpaste products that include this ingredient?
The Scientific Committee on Consumer Safety (SCCS), the primary EU regulatory board for cosmetic safety, recommends having less than 10% hydroxyapatite for safety purposes, which is inline with Davids Hydroxi™ formulation.
It is important to note that a higher percentage does not mean better performance as not all hydroxyapatite material is the same or performs the same. Many competing hydroxyapatite toothpaste products use calcium carbonate coated with hydroxyapatite, or micro hydroxyapatite which does not remineralize the teeth or reduce sensitivity nearly as effectively as the nano material found in Davids Hydroxi, even when used at a much higher percentage.
Davids Hydroxi™ toothpaste is formulated for maximum performance, not maximum percentage. Look at the lab results above to see how Davids Hydroxi™ nano hydroxyapatite toothpaste compares to competing hydroxyapatite toothpaste products.