EWG VERIFIED
Every day, the Environmental Working Group pores over the latest research to make sure consumers have the info they need to make the best choices for their lifestyle. Their verification reflects our transparency and our use of only the healthiest of ingredients.
sustainable packaging
But responsibility does not end with ingredients. Responsible packaging choices matter, too. The Forrest Stewardship Council recognizes that the planet belongs to us all, great and small. Their sustainable packaging label on our products honors both us and the Earth we stand on.
no animal testing
Getting the products we need to live out our best lives shouldn’t come with a price tag measured in animal suffering. That’s why we are proudly Leaping Bunny certified. With us, you can sleep easy knowing that your toothpaste was never an animal’s worst nightmare.
So we’ve taken care of the planet, but how about our customers? The ISO 22716 framework gives guidance on every step of cosmetics from production to storage to shipment, and we’re certified. Because to us, saving the Earth and keeping your family safe are one and the same.