Valentine’s Day is a special celebration of love in all its forms...whether it’s the butterflies from a romantic evening, laughter with your best friends, or a day of self-care and pampering.

However you choose to celebrate Valentine’s Day this year, we hope you feel confident doing so with a happy, healthy smile that enhances your closest moments. At Davids, we believe that love flourishes when you feel your best, which is why we’re so passionate about crafting premium oral care products that help you do just that!

From our innovative nano-hydroxyapatite formula (Hydroxi™) to the secret love note printed on every Davids’ box, our brand is built on love...and that love shines extra bright on Valentine’s Day. In honor of this heartwarming holiday, let’s recap the love behind our brand story, how you can achieve your brightest, healthiest smile this Valentine’s Day, and what you can expect from our unique lineup of premium oral care products.

what you can expect from our loving lineup of products

a bright, healthy smile with nano-hydroxyapatite

Valentine’s Day is a perfect opportunity to celebrate the little things that make you smile—including the science behind healthier pearly whites. When it comes to lasting radiance, your enamel deserves a little extra love, and nano-hydroxyapatite knows exactly how to deliver.

Nano-hydroxyapatite (n-Ha or nHAp for short) is an innovative ingredient with a unique ability to bind to your enamel and smooth out micro-imperfections. Because hydroxyapatite naturally exists in your enamel (making up roughly 97% of its composition), the nano-hydroxyapatite in your Davids toothpaste has the ability to bond and integrate with the hydroxyapatite that already exists in your enamel (to remineralize and strengthen it). 

Unlike some other ingredients you’ll find in sensitivity oral care products (like fluoride and potassium nitrate), nano-hydroxyapatite is...

• biocompatible: meaning it won’t cause any unplanned/unwanted side effects
• non-toxic: meaning it doesn’t contain any harmful chemicals

It clings to your enamel to remineralize weakened areas and block exposed nerve passageways. The result is a brighter, healthier smile that feels as good as it looks. What more could you ask for this Valentine’s Day?

That said, it’s important to note that not all nano-hydroxyapatite products are created equal. Meet Hydroxi™, our groundbreaking blend of nano-hydroxyapatite and other carefully selected natural ingredients that work together to remineralize your enamel, reduce sensitivity, and brighten your smile. Hydroxi™ uses the highest quality nano-hydroxyapatite with exceptional purity, and it’s the only one approved for sale by European authorities! Paired with our other premium ingredients, Hydroxi™ outperforms other leading sensitive toothpaste products.

But you don’t have to take our word for it! We sent samples of Hydroxi™ (and other competing products) to a trusted third-party lab, and the results speak for themselves. All photo and numerical evidence revealed that Hydroxi™ repaired the enamel more effectively than the other products. It plugs exposed passageways that lead to your tooth’s sensitive center nerve.

By effectively repairing imperfections in your enamel, our nano-hydroxyapatite formula also works to whiten your teeth in a healthy, restorative way. Unlike other peroxide-based whitening products that damage your enamel and make your teeth feel ultra-sensitive after use, Hydroxi™ remineralizes your enamel as it whitens, revealing a bright smile without the pain.

On top of that, our ingredients also work together to freshen your breath, a very important detail as we head into Valentine’s Day!

 

fresh breath....for your closest moments

What better time to check in with your breath than Valentine’s Day? If you’ve been missing that “fresh out of the dentist office” feeling, our toothpaste can help.

What makes Davids the best toothpaste for fresh breath? Every ingredient in our toothpaste plays a specific role in taming bad bacteria, maintaining a healthy pH, polishing your teeth, reducing dry mouth, repairing your enamel, and more. What do all of these features have in common? They all contribute to fresh breath!

So in honor of Valentine’s Day, let’s explore a few of these special ingredients and how they make Davids the best toothpaste for fresh breath.

• nano-hydroxyapatite: we discussed this one in the last section, but Hydroxi™ works to remineralize your enamel, which indirectly helps with bad breath! When you have healthy, strong enamel, that means fewer scratches, holes, and imperfections. This reduces the available surface area for bacteria to hang out, which can reduce harmful acids, plaque buildup, and the bad breath that comes with those things.
• xylitol: our USA-produced xylitol comes from birch trees and has the unique ability to stimulate saliva production to reduce dry mouth, tame bad bacteria, and balance the pH of your mouth for fresh healthy breath.
• micro abrasives: don’t be scared of the word abrasive! Our premium micro-abrasives come from natural sandstone and quartz powder. They work to gently “exfoliate” surface stains and buildup on your teeth to whiten your teeth and freshen your breath without chemicals. This leaves your teeth feeling smooth, fresh, and polished.
• baking soda: we add small amounts of baking soda to our toothpaste to neutralize acids, kill bad bacteria, remove plaque, and polish surface stains.
• peppermint oil: more than simply a flavor, our peppermint oil is sourced from USA-grown mint leaves, and it’s also produced in the USA! Peppermint oil is antimicrobial and anti-inflammatory, making it an incredible ingredient to reduce bacteria that cause bad breath and give your breath a boost of freshness.
• essential oil flavoring: we use ultra-premium, USA-sourced essential oils to create fresh, mouthwatering toothpaste flavors. Just like our peppermint oil, the other essential oils we choose have antibacterial properties to reduce plaque, maintain a healthy bacteria balance in your oral microbiome, and freshen your breath in the process.

Keep in mind that this is not a comprehensive list....you can read about some of our other ingredients here. Smile confidently this Valentine’s Day knowing that every ingredient in our toothpaste plays a unique role in freshening your breath for your closest moments (and every moment in between)!

happy gums

If you’ve been keeping up with our blog, you’ll know that February isn’t just a month of romance, it’s also Gum Disease Awareness Month! So let’s pause the Valentine’s Day chat for just a moment to talk about what gum disease is....and how diligent oral care with Davids can help you prevent it.

Gum disease occurs when bacteria infect your gum tissue, causing redness, inflammation, bleeding, pain, and more. You might find gum disease masked under different names, such as gingivitis (early stage) or periodontitis (late, severe stage). As you can see, gum disease is broken into different stages, stressing the importance of early prevention and detection. You have the power to stop gum disease in its tracks, and our products are here to help you do just that (with professional guidance from your dentist, of course).

To help you prevent and/or stop gum disease in its tracks, we’ve outlined an effective Davids oral care routine below.

• floss once daily with our expanding dental floss: flossing and gum disease have a unique relationship since flossing can clean the hard-to-reach areas between your teeth and along your gum line. Don’t overlook this important step in your healthy gum routine!
• brush twice daily with our natural toothpaste: by fighting bad bacteria, plaque, and harmful acids, every flavor of our toothpaste works to clean and care for your gums, teeth, and entire oral microbiome.
• scrape your tongue with our stainless steel tongue scraper: to reduce the bad bacteria that live on your tongue and love to travel to your teeth and gums!
• freshen up as needed: in honor of Valentine’s Day, why not brush and floss after your meals, too? Remember, brushing twice daily is the minimum recommendation!

While we’re on the topic of a healthy gum routine, let’s dive a little deeper into our oral care lineup—an intentional collection of premium products for a healthy mouth + healthy you.

premium oral care that loves you back ♡

Whether it’s Valentine’s Day or Gum Disease Awareness Month, we're proud to offer you a collection of premium oral care products that love you back.

• expanding dental floss: as we mentioned above, fresh breath and a healthy smile don’t stop at toothpaste! In fact, brushing alone only cleans about 70% of your teeth’s surface area. Our expanding dental floss is designed to effectively wipe away plaque, bacteria, and debris between your teeth. Without it, you could be leaving bacteria in those tiny crevices, allowing them to sneakily “eat away” at your enamel, harm your gums, and cause bad breath. Our floss is also infused with nano-hydroxyapatite to help remineralize those tight areas of your teeth for your healthiest, freshest smile yet.
• stainless steel tongue scraper: bacteria love to live on your tongue. Our single-handed, stainless steel tongue scraper is uniquely designed to gently scrape bacteria off the surface of your tongue, freshening your breath in ways flossing and brushing can’t. On top of that, tongue scraping works to detoxify your mouth, aid digestion, improve your taste, and more. If you haven’t tried tongue scraping, get ready for freshness you’ve never felt before!
• bamboo toothbrush: are you looking for a biodegradable toothbrush that shows the planet some love too? Our toothbrush sports a 100% bamboo handle, which you can compost in just a few weeks. It uses high-performance, soft bristles derived from castor oil, making them BPA-free and better for your mouth and the environment....so you can feel good when you replace your toothbrush every three months.
• kids toothpaste: show your little ones some love with our kids toothpaste! With flavors like strawberry watermelon, orange vanilla, and mild mint, your kiddos have a few mouthwatering choices at their fingertips. Orange vanilla and mild mint also contain Hydroxi™, so they can enjoy the sensitivity relief of our unique formula.

We’ve curated a few special bundles and travel size toothpaste options to help you build your premium oral care routine (even when you’re on the go). From our whitening bundle to our travel bundle and beyond, we’ve made it easy to find the perfect Davids set for your busy life....or the perfect Valentine’s Day gift for your sweetheart!

Speaking of sweethearts, have you noticed the secret love note on every Davids’ box?

 

a valentine’s day love story at Davids

When you think of Davids, your mind probably doesn’t jump to romance and Valentine’s Day. (Don’t worry, we’re not offended.) But you might be surprised to learn about love’s important role in the Davids story. As we celebrate Valentine’s Day this year, we wanted to let you in on the secret love message you can find on every box of Davids. 

In the early years of creating Davids, Eric (our founder’s name is Eric...that’s another story) created all the artwork himself, inspired by minimalism and modern design. Launching Davids was a three-year process that involved many ups and downs. When the time came for Eric to finalize the artwork, he felt there was still something missing. 

It needed some sort of special tribute...a symbol to represent all the love and support that his wife Annette had given him through all those ups and downs. Her love and support played a huge role in making his crazy dream come true, so naturally...Eric added a secret love code to the packaging as a special tribute to Annette. 

Ready to learn about this secret love message? D2MFVAMB stands for: “Dedicated To My Forever Valentine, Annette (Middle) (Last)”. From the very first box of Davids up to today, every single box has carried (and will continue to carry) this special tribute of Eric’s love for his wife Annette...and now you’re in on the secret!

 

happy valentine’s day!

Happy Valentine’s Day from Eric and the entire Davids team! We can’t thank you enough for supporting our brand, loving our lineup of premium oral care products, believing in our vision, and being a part of our journey. This Valentine’s Day, we encourage you to think about all the love that lifts you up and supports you every day. We hope you cherish that love and pursue it relentlessly!

And another message from Eric to Annette…...YRSMFVAMB!

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