Are you someone who feels like toothpaste is just too minty? Does it make your mouth burn or leave you feeling like you just ate an ice cube?

If you’ve never understood the hype behind strong mint flavoring, you’re not alone. Sensitive palates deserve to feel that fresh mint sensation without the intense “bite” of strong mint flavoring, and that’s exactly why we’ve been working on an effective mild mint toothpaste here at Davids.

To celebrate the recent launch, we’re exploring why people might prefer mild toothpaste. But before we dive in, let’s start by answering the question: how did mint become the most dominant toothpaste flavor, anyway?

why is mint the most popular toothpaste flavor?

Mint in toothpaste traces back to nearly 2,000 years ago when ancient Egyptians crafted “toothpaste” with salt, pepper, mint, and dried flowers. While many different ancient cultures continued to make their own oral care products using mint (and other wildcrafted ingredients), toothpaste as we know it didn’t emerge until the late 1850s. But even these early “tooth crèmes” contained mint extracts.

In the early 1900s, a toothpaste company called Pepsodent ran an ad campaign that claimed their formula removed the dangerous “film coating” that makes your teeth appear dull, discolored, and dirty. One key characteristic of Pepsodent was its minty flavor, and consumers admitted that the flavoring left their mouths feeling particularly refreshed and clean. This encouraged people to maintain a daily brushing habit, and Pepsodent went on to dominate the oral care market for three decades.

Pepsodent is largely credited for associating the cool, minty sensation with a fresh, clean mouth. This association has endured for decades, which is why mint still dominates the toothpaste world to this day.

why do some people prefer mild mint toothpaste?

There are many reasons why someone might opt for mild mint toothpaste over regular, powerful mint flavoring. Do any of these resonate with you?

• strong mint can cause burning + tingling sensations: scientists have confirmed that menthol (a compound that exists naturally in peppermint oil) activates the same nerve-ending-receptor that senses cold. This tricks your brain into thinking that peppermint causes a cooling, tingling sensation. Many people find this uncomfortable!
• strong mint can trigger acid reflux: certain mint oils relax the muscle keeping your stomach acids from flowing back upstream. When this muscle gets too relaxed it can allow acid and bile to make its way back to your esophagus to cause symptoms like heartburn, stomach aches, and acid reflux.
• children’s palates are still developing: their taste buds are still evolving, so intense minty flavors can feel very overwhelming. Many kids will describe mint as “spicy” or “cold,” making them want to avoid it in their daily routines. It’s perfectly normal for this preference to extend into adulthood too!

Also, it’s natural to crave variety in your routine. Since you’re brushing your teeth twice per day (or at least that’s the professional recommendation), you might as well jazz it up with different flavor profiles. With flavors like strawberry watermelon, orange vanilla, herbal citrus peppermint, and our NEW mild mint toothpaste, we have a range of flavors to choose from at Davids. Each flavor packs intentional ingredients to reveal your brightest, healthiest smile.

the benefits of mild mint toothpaste

If you’ve avoided strong mint flavoring in the past, mild mint toothpaste might be the perfect option for you to get that fresh feeling without unwanted tingling sensations. At Davids, we’ve spent time formulating the perfect mild mint toothpaste, so sensitive palates (adults + kids alike) can enjoy a more subtle (but still super fresh) mint feeling. Here are a few noteworthy benefits of our new mild toothpaste.

• gentle flavor profile: unlike intense mints that can overwhelm your senses, mild mint offers a refreshing, balanced flavor that’s perfect for those who prefer a subtler taste. It’s minty without the bite, making it an ideal choice for sensitive palates.
• effective oral care: don’t let the mildness fool you—our mild mint is packed with all the essential ingredients to keep your teeth and gums healthy. With every use, you’re helping to fight cavities, freshen your breath, and maintain optimal oral hygiene.
• perfect for the whole family: mild mint’s gentle formulation makes it a family-friendly choice. It's safe and enjoyable for everyone, from kids learning to brush properly to adults seeking a more refined flavor experience. When you and your kids share the same toothpaste flavor, it can create a fun bonding experience and make brushing more exciting!
• sustainable and natural: like all our products, mild mint is made with natural ingredients and packaged in environmentally responsible materials, so you can feel good about taking care of your oral health and the planet.

All the incredible benefits of Davids without the bite...what’s not to love?

how to use mild mint toothpaste for best results

Here’s our go-to oral care routine for the ultimate fresh and clean feeling, using toothpaste that doesn’t burn.

1. floss daily with our hydroxyapatite floss: our floss is coated in xylitol and nano-hydroxyapatite to deliver bacteria-fighting, enamel-strengthening goodness to the tightest crevices in your mouth. Smile wide knowing every part of your mouth is as healthy as it can be! Pro tip: we recommend flossing before brushing, so you can brush away any lingering debris.
2. brush with mild mint toothpaste twice a day: to scrub away plaque, tame bad bacteria, freshen your breath, and whiten your smile… naturally!
3. pair it with our nano-hydroxyapatite toothpaste: this will give you enhanced remineralization and protection against cavities, improving sensitivity and promoting long-term oral health. Our new orange vanilla hydroxyapatite toothpaste has a deliciously sweet fruity flavor.
4. tongue scrape to remove even more bad bacteria: after brushing with your mild mint toothpaste (and the amazing ingredients are still on your tongue) scrape using our professional stainless steel tongue scraper. This will remove even more bad bacteria from your mouth, as they love to linger on your tongue’s cushy surface.

This holistic routine will nurture your long-term oral health and set a great example for your little ones too!

ease into mint

Have you been on the search for an effective gentle toothpaste? Our mild mint toothpaste might just be the perfect fit (for both kids + adults) to get an effective clean without unwanted tingling.

buy now.