embracing a new opportunity for a fresh start + smart mouth in 2023
Another new year, another chance for a fresh start! And we mean that in the most literal sense. The new year is a perfect opportunity to assess and prioritize your self-care routine, ensuring that it nurtures your oral+overall health. While a fresh start might sound overwhelming, we’re here to help with our top five tips for easing into a healthy and holistic oral care routine that nurtures full-body health! These tips are so simple and attainable that you can implement them today. Always remember, no action is too small when it comes to daily self-care. These small practices can lend long-term results. 1: view oral health holistically As we like to say, your mouth is the window to your overall health. We love to discuss how your oral microbiome is so closely related to your gut microbiome, both of which play huge roles in nourishing your brain, heart, mood, liver, skin, immune system, and beyond. In obvious ways, your mouth is literally the window to your gut, so any bad bacteria and pathogens that remain in your mouth can be transported to your gut. This can lead to gut dysbiosis (the point where the bad bacteria overpower the good bacteria), which has been linked to issues such as indigestion, mood swings, insomnia, acne, diabetes, colon cancer, cognitive disease, and autoimmune disease. Research shows that a buildup of plaque can also trigger inflammation, leading to skin irritation and acne on your jawline, lips, cheeks, and chin. When examining stubborn symptoms in your body, we encourage you to “zoom out” and consider the role of oral health. When you acknowledge that your oral health is connected to all of these other systems in your body, it can motivate you to further prioritize it. 2: focus on stress reduction When you think of oral health, stress may not be the first thing that comes to mind. But we’re here to remind you that stress can impact your oral health from many different angles. Do you hold stress in your jaw? You’re not alone. So many people tend to clench/grind their teeth when they’re stressed....without even knowing it. Stress can also reduce your saliva production, which can lead to dry mouth, increased bacteria buildup, and an increased risk for dental issues. Chronic stress can also lead to inflammation and a decreased immune response. If your body is unable to fight infection, you’re at a higher risk for developing gum diseases. For the sake of your oral and overall health, we encourage you to prioritize stress reduction daily. Here are a few of our favorite methods. mindfulness: we’re huge fans of practicing mindfulness during your daily oral care routine! meditation: this could include a guided meditation, journaling, or a simple body scan to tune into your body and release stress breathwork: a simple box breathing technique where you inhale for 4 seconds, hold for 3 seconds, and exhale for 5 seconds can soothe your nervous system throughout the day daily movement: whether it’s yoga, a strength class, or a calming walk outside, daily movement can work wonders against stress...especially if you tend to spend the rest of your day sitting nutrient-dense meals: making sure your body has the nourishment it needs is an amazing, underrated way to reduce your stress load time in nature: research shows that 20 minutes in nature can reduce your stress levels Even simply acknowledging the stress you feel throughout your day is a great start! 3: remain open-minded When it comes to natural, holistic oral care, remaining open-minded is essential. You see, certain brands, ingredients, and methods have dominated the oral care industry for decades with little to no evolution over time. Things such as fluoride toothpaste, alcohol-filled mouthwash, plastic toothbrushes, and beyond have attracted the spotlight for too long. We invite you to consider new methods of elevating your oral care routine. From hydroxyapatite toothpaste to tongue scraping, there are many new technologies and products to help you optimize your oral care, naturally. Our toothpaste with hydroxyapatite remineralizes your enamel from the inside out, replenishing nutrients that already exist in your teeth and bones. Our unique stainless steel tongue scraper offers an alternative to mouthwash, giving your tongue a fresh start every day without wiping out every organism that exists (as conventional mouthwash would). Be on the lookout for other natural products such as a bamboo toothbrush and natural, hydroxyapatite mouthwash this year too! 4: sustain nature+you One of the easiest ways to sustain nature+you in the new year is to consider the long-term impact of each of your new purchases. When it’s time to re-purchase one of your self-care items, stop and ask yourself, “is this product good for me and the environment?” It’s no secret that “sustain nature+you” is our motto....it’s written right on the box of our toothpaste! It’s important to note that this motto extends far beyond sustainable packaging...it guides our entire supply chain. Our toothpaste is made with intentional ingredients that are sustainably sourced and derived from nature. Every one of our non-toxic ingredients plays a specific role in nurturing your oral health. We’re proud that these ingredients (plus our sustainable packaging) tread lightly on the planet. After all, sustainability is self care....the natural world provides us with a safe place to live as well as boundless beauty, inspiration, peace of mind, grounding, healing, and essential life-giving elements. 5: elevate your oral care essentials with Davids At Davids, we take our own advice. Our products are formulated with your holistic health in mind. Our minimalist approach aims to inspire mindfulness and stress reduction. We remain open-minded in our product development, always exploring innovative ingredients and technology. Everything we do is to sustain nature+you! Our toothpaste is formulated with intentional ingredients that fight bad bacteria, break down plaque, polish your teeth, freshen your breath, and nurture your overall health. Using Davids every day is one of the best ways to start your year off fresh and maintain a smart mouth for all of the days and months to come. Happy New Year from the Davids family to yours! buy premium toothpaste now
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our top five tips for navigating the holiday season as a vegan
As a brand centered around cruelty-free, vegan toothpaste, we understand the importance and passion behind veganism. Whether you’re a strict vegan or simply trying to reduce your reliance on meat or animal products, we want to support you. It’s no secret that the holiday season often centers around food and gifts, all of which can involve animal-based products and byproducts. This can be challenging, especially if you feel like you’re the only one in your circle who follows a vegan lifestyle. That’s exactly why we’ve put together this quick guide with our top five tips for navigating the holiday season as a vegan. We hope it provides you with some encouragement, so you can fully enjoy your holidays and continue on your vegan journey with confidence and positivity. 1: prepare for questions If you’re an experienced vegan, you probably already know that it comes with a lot of questions. How do you get enough protein? Isn’t your body undernourished? What do you eat every day? Come on, don’t you make exceptions for special occasions? Why are you vegan, anyway? We know hearing these questions over and over can be frustrating, but they’re a little easier to handle when you come prepared. Don’t worry, we’re not looking to “school” you on your own diet. But the following reminders can make good responses to these questions. protein: lentils, legumes, nuts, seeds, and beans (including soybeans, tofu, and tempeh) are high in protein. These plant-based proteins are low in cholesterol, unlike their animal counterparts. Feel free to mention there are plenty of amazing athletes who are vegan! nutrients: a vegan diet focuses on overall nutrient profiles, rather than single nutrients. Whole foods are very nutrient-dense, and eating a wide variety of them makes for a nourishing diet. daily diet: if you don’t want to go through an entire “what I eat in a day,” you can simply explain that your diet is always changing, and you’re always trying new nutritious vegan recipes. special occasions: remember, your choice to eat meat or animal products on special occasions is your choice. We encourage you to let go of guilt whether you choose one way or another. You can simply explain to someone, “sure, I’ll eat some animal products over the holidays while still keeping them limited” or “no, my vegan diet does not change just because it’s the holidays.” remember your why: whether your “why” is advocating for animals or reducing your environmental footprint (or both), keeping it in mind will help you answer questions and remain confident in your decision. For a little inspiration: Davids’ founder, Eric, took four years to perfect our vegan toothpaste formula. All along, he kept his “why” in mind, knowing that he wanted to sustain nature+you while advocating for animal lives. You never know, these questions (and your awesome answers) might present a unique opportunity to inspire someone with your story. 2: never arrive hungry This tip is pretty straightforward: be sure to nourish your body with whole, plant-based foods before you go over to someone’s house for a holiday event. That way, you won’t be desperate to eat right when you get there (and realize that there might not be enough vegan options for you). Not to mention, when someone asks you what you eat every day as a vegan, you can reference the amazing vegan meal you just had earlier that day! 3: bring your favorite festive vegan dish To go off of the last tip, bring your favorite vegan dish! It could be fun to recreate a traditional dish with vegan ingredients, so you can show your loved ones it can be just as good without animal products. It can also be helpful to bring a main dish and a dessert dish, so you have something to eat at all times. Here are some ideas: sweet potato lasagna, mashed potatoes & gravy, shepherd’s pot pie, and easy vegan pumpkin pie. See who’s surprised to find out these dishes are vegan! 4: focus on the positive moments + common ground Although you might feel inundated with questions, remember that food is only one part of the holiday season! Instead of focusing on all the times you feel like you’re the “odd one out” eating only plant-based foods, we encourage you to focus on all the common ground: festive decorations seasonal songs fun games and traditions sports and activities sledding and ice skating holiday movies and shows shopping (especially when it’s shopping small, local, and sustainably) There are so many fun, festive things to do that do not hyper-focus on your vegan lifestyle. The holidays are all about coming together over love and celebration. Choose to cherish the warm, connective moments rather than harping on the moments that highlight your differences. 5: gift the best vegan toothpaste Open everyone’s eyes to the magic of vegan products, starting with our vegan toothpaste! Since it’s a gift that everyone can enjoy, it’s the perfect go-to gift to check off your holiday shopping list. Whether you’re looking for a classic mint flavor, our unique herbal citrus peppermint, our kids+adults watermelon strawberry, or our sensitive+whitening nano-hydroxyapatite toothpaste… you can be sure that our choice includes the highest quality vegan ingredients. Containing no animal by products, our vegan toothpaste is fortified with intentional ingredients such as premium peppermint oils, the highest quality micro-abrasives, enamel-strengthening hydroxyapatite, and hydrating xylitol. It’s perfect for everyday brushing and vegan teeth whitening. For more vegan tips inspo, and info, check out these previous articles. is your toothpaste vegan? why are we so passionate about providing you with vegan toothpaste? our top five tips for staying motivated on your vegan lifestyle journey the ultimate holistic wellness gift guide: from natural toothpaste to aromatherapy vegan vs. cruelty-free and why Davids is the best vegan toothpaste 10 easy vegan swaps for your everyday self-care products spring clean your vegan oral care routine with Davids + these seasonal foods You never know, the gift of Davids Natural Toothpaste might inspire someone you love to seek out more vegan self-care products. buy premium toothpaste now
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challenging four famous myths about PAP, a safe method of teeth whitening
In case you haven’t heard of phthalimido peroxy caproic acid (PAP), it’s a synthetic organic acid that initiates whitening. It’s recently gained popularity as an alternative to peroxide teeth whitening. If you’ve ever tried whitening with peroxide products, it’s no secret that they can burn your gums and make your teeth feel extremely sensitive. Isn’t there a better way to achieve a bright smile? That’s exactly what PAP aims to do. Although it’s a new ingredient that hasn’t been widely tested nor FDA-approved, the few tests that have been conducted on PAP show promising results in terms of safety and effectiveness. But with any new emerging product, there are always naysayers out there. So we’ve decided to sit down and go and challenge four famous rumors about PAP teeth whitening. Keep in mind that these myth-busting discussions are not opinion-based, they’re backed by fact. myth 1: PAP whitening may damage your enamel After just a few minutes of Googling, “does PAP damage your enamel,” you’ll find many (pro-peroxide) companies claiming that PAP etches the enamel or lowers your tooth’s microhardness. However, it’s important to note that the study that reveals enamel etching from PAP involves a PAP whitening product that also contains citric acid, an ingredient that’s known to wear down enamel. The study’s conclusion states, “It would be especially prudent to look at the effect of OTC products not containing citric acid.” On top of this, you’ll find other studies that confirm PAP is safe and does not harm your enamel. “A Radical-Free Approach to Teeth Whitening” concludes, “These laboratory results support the safety and effectiveness of this new PAP formula and its use as an alternative to CP and HP with superior safety and effectiveness.” “A bio-safety tooth-whitening composite gels with novel phthalimide peroxy caproic acid” concludes that PAP had a smaller (non-noticeable) effect on bovine tooth surface hardness than HP. While the science may still be limited, PAP shows promising results in terms of safety and efficacy. Other studies have shown that long-term use of highly concentrated hydrogen peroxide and carbamide peroxide can significantly decrease the surface hardness of your teeth. myth 2: PAP whitening is less effective than hydrogen peroxide When it comes to teeth whitening, we actually want the whitening to...well, whiten! We understand how good it can feel to achieve a bright white smile. So, that poses the question, is PAP as effective at teeth whitening as the famous hydrogen peroxide? Some pro-peroxide companies will say no, but the science says yes! This 2017 study reveals a single use of PAP yields significant initial whitening. On top of this, scientists explain that the effectiveness of teeth whitening products depends on various factors, including the concentration of the whitening agent, the pH of the product, application duration and method (tray vs. strip), additives, and added remineralizing agents (such as nano-hydroxyapatite). Therefore, to say that PAP is less effective than hydrogen peroxide is simply not accurate or supported by science. myth 3: PAP is banned in other countries You might be surprised to find out that hydrogen peroxide is the ingredient that’s banned in other countries. Yes, the most popular, FDA-approved teeth whitening ingredient has several restrictions around the world. In the EU, over-the-counter teeth whitening products can only contain up to 0.1% hydrogen peroxide. In Japan, hydrogen peroxide is considered unsafe for human use, so it’s banned from all cosmetic products. In Canada, they’ve restricted the concentration, use, and/or manufacturing of hydrogen peroxide. PAP, on the other hand, is not subject to such restrictions. While it is not yet approved by the FDA (they are not quick to act on new ingredients for methods that have been around for a long time, take fluoride as an example), other countries do not feel the need to restrict PAP teeth whitening the way they restrict hydrogen peroxide. myth 4: PAP causes tooth sensitivity Research shows that the opposite is true: PAP does not cause sensitivity, enamel demineralization, or gum irritation. As mentioned above, PAP (alone) has not been shown to cause enamel damage, which would lead to sensitive teeth. Peroxides, on the other hand, are known to release free radicals as they whiten. These free radicals are unstable atoms that can cause damage to your cells and tissue (such as your enamel, gums, and the soft lining of your mouth). This is why you might experience pain, sensitivity, and inflammation after you whiten your teeth with peroxide. It’s also important to note that PAP+ is PAP fortified with nano-hydroxyapatite, which works to strengthen and fortify your enamel. The use of nano-hydroxyapatite in tandem with PAP can further protect your enamel and prevent tooth sensitivity. Speaking of nano-hydroxyapatite, our very own sensitive+whitening hydroxyapatite toothpaste has been shown to remineralize your enamel and relieve tooth sensitivity in as little as two weeks. Our third-party lab results show that it outperformed leading sensitive toothpastes, plugging exposed tubules in the enamel better than its competitors. Give it a try! We recommend it for daily use, especially if you’re planning to try a new PAP whitening routine. buy premium toothpaste now
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the ultimate holistic wellness gift guide: from natural toothpaste to aromatherapy
The holiday season is upon us! To us, it’s the most wonderful time to focus on wellness. With so many gift options out there, why not focus on the ones that nurture your holistic health, while promoting sustainability at the same time? What an amazing way to spread holiday cheer. We’ve curated the ultimate holistic wellness gift/brand guide for you, so it’s easy to pick your favorites for everyone on your gift list....or yourself! From natural toothpaste to aromatherapy, there’s something on here for everyone. oral care gifts We’re starting off strong with our favorite topic: oral care! You know how we feel about a strong holistic oral care routine...it sets you up for self-care success. cocofloss: this non-toxic, vegan floss is amazing for cleaning those tight crevices between your teeth that harbor stubborn bacteria. Plus, it comes in a beautiful refillable case, which is great news for your countertop and for the fight against plastic pollution. Davids Natural Toothpaste: your holistic oral care routine can’t be complete without the best natural toothpaste! With six amazing flavors, including our NEW kids+adults strawberry watermelon and sensitive+whitening hydroxyapatite toothpastes, there’s a special tube of Davids for everyone on your list. Davids tongue scraper: we’ve got the best tongue scraper out there! With medical-grade stainless steel and a unique one-handed design, it’ll leave your tongue feeling fresher and cleaner than ever before. Stay tuned for a special announcement from us in the New Year about natural mouthwash, with even more amazing holistic oral care products on the horizon! skincare + clean beauty gifts A holistic oral care ritual pairs perfectly with clean beauty. You can find our favorite collectives below, and they have everything you need to complete your clean beauty routine. cap beauty: on a mission to create positive change from the inside out, CAP Beauty offers everything from makeup to cleansers, utilizing the healing powers of plants and nature. Be sure to check out their tea, tinctures, and supplements too! credo beauty: this clean beauty brand likes to “think outside the bottle,” providing you with products that avoid 2,700 harmful ingredients. From clean makeup to deodorant to candles, it’s a one-stop shop for all things inner and outer wellness. beauty heroes: this unique collective focuses on small-batch products and places the spotlight on brands that are uplifting the world around them. From skincare to shampoo and beyond, Beauty Heroes is a perfect place to shop for the wellness guru in your life. the detox market: this safe haven for clean beauty takes an individualized approach, as beauty looks different for everyone. Consider an entire Detox Box, a monthly subscription that delivers universal & exceptional wellness products to your (or your loved one’s) doorstep. Each of these outlets has its own gift guides, so be sure to check out their lists that are organized by price, category, person, or phase (like pregnancy or postpartum). healthy home gifts It would be hard to cultivate holistic wellness in an unhealthy environment. Help your favorite person detox their home with natural, sustainable home cleaning products. Here are a few of our places to start. grove collaborative: this one-stop-shop for holistic home wellness offers opportunities to transform your home. From cleaning solutions to straws, toilet paper, and reusable paper towels, they have everything you need to begin detoxing your home and making it the perfect sanctuary for ultimate wellness. zero waste store: the zero waste store helps you take small, impactful steps towards a more sustainable lifestyle with products ranging from laundry to composting. Help your favorite people understand how small steps every day can promote positive change. All of these brands present the perfect opportunity to shop small this holiday season! Even though these are online stores, they feature small businesses (like us!) that are so grateful to receive your support. physical fitness + mental, spiritual, and emotional wellness gifts When it comes to fitness + nurturing mental, spiritual, and emotional wellness, look no further than goop. It’s the ultimate wellness hub for everything, from LED light masks to wellness retreats. Here are a few interesting offerings you can find at goop. workout accessories: from Bala Bangles’ ankle weights to Theragun massagers, shop an array of fitness accessories that promote both exercise and recovery. experiences: goop has a curated list of experiences that you can shop for or simply use as inspiration. From a 14-day itinerary in Peru to a spa vacation in Costa Rica, you can find nourishing wellness experiences for anyone craving a recharge. aromatherapy: consider an essential oil diffuser for that person in your life that needs a little help with healing and stress relief. It’s sleek + minimalist and infuses the air with nourishing aromas that have the power to soothe, ground, and transport you. Beauty Heroes also has a wonderful collection of spiritual support, including a Jaw Clenching Remedy essential oil blend, muscle recovery essential oils, and aura cleansing mists. happy gifting! To reduce overwhelm, start with a product you already know and trust: our natural toothpaste. It’s natural, effective, gender-neutral, suitable for all ages, and everyone needs it! Davids Natural Toothpaste is the perfect crowd-pleaser for everyone on your holiday gift list. buy premium toothpaste now
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five fascinating facts about your enamel, and how our hydroxyapatite toothpaste can strengthen it
When it comes to oral care, healthy enamel is essential. As the hard, outer surface of your tooth, your enamel serves as a shield for all of the delicate tissues, blood vessels, and nerves that live below it. We could go on and on about its importance (and trust us, we will). But to mix things up a bit, we’re going to talk about its importance in a new way...sharing some little-known, fascinating facts about this substance and how to nurture it through the use of hydroxyapatite. We’ll dive into everything from enamel hardness to color to evolution, we’re confident you’ll learn something new about this unique substance. 1: your enamel is the strongest substance in your body Not only is enamel stronger than bone, it’s stronger than steel and iron, too. According to the Mohs Hardness Scale, enamel earns a hardness ranking of 5. For comparison, diamonds (the hardest substance on Earth), have a hardness ranking of 10. Now, you might be wondering....why is it so common for enamel to wear down and deteriorate if it’s so strong and hard? Well, you have to remember that your enamel is paper thin (as you’ll see in the next fun fact), and it comes in contact with so many hard substances, acids, and more. On top of that, chewing, chomping, and grinding can also wear down your enamel over time. Did you know that your back teeth can exert up to 200 pounds of force when you bite down? Because of all the wear and tear your enamel is exposed to on a daily basis, it requires a steady supply of replenishing minerals (hello, hydroxyapatite) to stay strong and healthy. Otherwise, decay will occur. 2: your enamel has an average thickness of 2-3 mm The thickness of your enamel can vary from tooth to tooth, but it’s around 2-3 mm thick on average. Enamel on your back molars tends to be thicker than the rest. Which is good since these teeth can exert a bigger bite force. Scientists explain that enamel thickness is a trait that distinguishes our (human) genes from the genes of our primate relatives. Enamel thickness allows scientists to explore evolutionary trends and gather data surrounding how different diets can affect your enamel health. They’ve found clear differences in enamel thickness among primates who follow different diets. For example, primate species that ate fruits and leaves (herbivores) had the thinnest enamel while omnivores had thicker enamel. Now, humans (who have years of evolution under our belts and access to enamel-loving oral care products) have the strongest, thickest enamel of all. Maybe it’s just us, but we feel even more grateful for our strong enamel after learning about how long it’s taken for it to evolve to this point! 3: some enamel is naturally whiter or opaque than others Enamel thickness and translucency can give off different shades of white...and still be perfectly healthy! Yep, you heard that right. White teeth are not inherently more healthy than yellower teeth. There’s much more to the enamel story! Your dentin (the bone-like tissue that exists just below the enamel) naturally has a yellowish hue. If you have more translucent enamel (which can still be healthy!), your enamel may appear less white than the next person’s enamel. Of course, over time, bad oral care habits and enamel wear can darken and damage your teeth. But in general, the whiteness of your enamel does not always indicate whether or not it's healthy. 4: enamel contains no living cells Your enamel is not alive. This is an important fact because it means that once your enamel is lost, it cannot grow back. That’s why it’s so important to strengthen and fortify it before it’s completely lost. How can you strengthen it on a daily basis? You can use nano-hydroxyapatite (n-Ha) on a daily basis. Our sensitive+whitening nano-hydroxyapatite toothpaste delivers a daily dose of hydroxyapatite to your enamel. The nanoparticles penetrate your enamel, plugging holes, filling grooves, and repairing scratches on a molecular level. To add to this, we recommend adding a natural, hydroxyapatite mouthwash to your daily oral care routine for an extra burst of minerals. Prevention is your best bet when it comes to oral care. You want to get ahead of enamel damage before it reaches the point of no return (where fillings, veneers, crowns, etc. come into the picture). 5: your enamel is 96% densely-packed minerals, aka hydroxyapatite To elaborate on our last point, your enamel is 96-98% densely packed with minerals: calcium and phosphorus. When they bond together, these two minerals create the compound known as hydroxyapatite (our favorite hero substance). The remaining 2-4% of your enamel is organic matter that “holds” the minerals together. So, your enamel is not only the strongest material in your body, it’s the most mineral dense, too! It’s the perfect protective surface for all of the vulnerable tissues, blood vessels, and nerves that exist right below it. This protective surface has taken thousands of years to evolve into what it is today, so why not help it maintain its strength through healthy oral care habits? One of the best things you can do to maintain healthy enamel is to brush with hydroxyapatite toothpaste to remineralize the hydroxyapatite that already exists in 96-98% of this protective layer. Our third-party lab tests show that our hydroxyapatite toothpaste outperformed leading competitors, filling holes, scrapes, and scratches in the enamel much more effectively than other sensitive toothpastes on the market. Some users experienced tooth sensitivity relief (a sure sign of strengthened enamel) in as little as two weeks. If you’re looking for a way to give your enamel some daily love, Davids Sensitive+Whitening Nano-Hydroxyapatite is the perfect product to add to your daily oral care routine. buy nano hydroxyapatite premium toothpaste now
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get to know PAP teeth whitening: a safe and refreshing take on an old trend
PAP teeth whitening has recently gained some fame in the dental world. For decades, teeth whitening has been dominated by the infamous hydrogen peroxide. But with many questions lingering about the safety of hydrogen peroxide, it might finally be time for a new hero whitening ingredient to claim its fame. With so many different studies, stories, and posts about the safety and efficacy of PAP vs hydrogen peroxide, we’re here to set the record straight. There’s a reason so many countries have already banned hydrogen peroxide, and we think it’s important that you have all of this information before you start your next round of teeth whitening. So, without further ado, let’s dive into the world of PAP teeth whitening. What is it? Is it safe? How does it compare to hydrogen peroxide? Don’t worry, we’re going to discuss all of it....because we want the absolute best for your pearly whites! what is PAP teeth whitening? Phthalimidoperoxycaproic acid (PAP) is a synthetic organic peroxy acid that activates bleaching. It’s gained a lot of popularity in the dental world, as research shows it’s just as effective as hydrogen peroxide at teeth whitening. When it comes to teeth whitening, there are two approaches: physical and chemical. Physical whitening occurs when abrasive ingredients “exfoliate” the teeth and remove surface stains. Chemical whitening goes a bit deeper, removing surface stains and stains embedded beyond the surface. There are three main players in the world of chemical whitening. hydrogen peroxide: this famous ingredient has been used for decades in the world of dental care, home care, and beyond. carbamide peroxide: this chemical whitening agent contains a combination of hydrogen peroxide and carbamide (a naturally occurring molecule produced when protein is metabolized). phthalimidoperoxycaproic acid (PAP): a newer whitening agent that has proven as effective as hydrogen peroxide. PAP teeth whitening may be a safer option for your teeth. All three of these ingredients oxidize stains by penetrating the enamel and breaking down the molecules beneath that “hold” the unwanted color. This leaves your teeth looking lighter, for longer. PAP vs hydrogen peroxide + its safety and efficacy Now, let’s investigate the main differences between PAP whitening and the famous hydrogen peroxide. While all of these chemical ingredients are effective at whitening, peroxides tend to release free radicals as they work. Free radicals are unstable atoms that can damage your tissues and cells. This is why you may experience inflammation around your gums, tongue, and lining/roof of your mouth after prolonged use of hydrogen peroxide (especially if it’s highly concentrated). A 2016 study found that highly concentrated hydrogen peroxide and carbamide peroxide gels significantly decreased tooth surface hardness after prolonged use. PAP whitening, on the other hand, does not release free radicals as it oxidizes stains. A 2019 study, a 2021 study, and more studies have concluded that PAP teeth whitening is much safer and more reliable than hydrogen peroxide whitening. However, many news outlets will claim that PAP whitening is “not safe” because it hasn’t been on the market for long enough. While this may be true in the US, PAP teeth whitening has already made its mark in other countries since hydrogen peroxide has already been banned or restricted. In the EU, over-the-counter teeth products can only contain up to 0.1% hydrogen peroxide, which isn’t enough to noticeably whiten your teeth. In Japan, hydrogen peroxide is banned from cosmetic products since it’s considered unsafe for use. In Canada, hydrogen peroxide is subject to use, concentration, and/or manufacturing restrictions. These countries turn to PAP teeth whitening as a safe and effective alternative. As a result, PAP whitening is not subject to the same bans and restrictions as hydrogen peroxide. Research also shows that adding hydroxyapatite can improve the safety and efficacy of PAP teeth whitening, as this enamel-strengthening ingredient helps to maintain a healthy pH and preserve your enamel as PAP does its job. So, while some outlets claim that there’s not enough research to support the safety of PAP whitening, we must also consider that there is enough research to refute the safety of peroxides such as hydrogen peroxide and carbamide peroxide. what’s the difference between PAP and PAP+? You’ll notice that some companies market PAP+ teeth whitening. PAP+ is simply PAP with nano-hydroxyapatite (n-Ha) added to its formula. As mentioned above, research shows that hydroxyapatite can help balance the pH of your mouth and remineralize your enamel while you administer PAP teeth whitening. This can help preserve the hardness and overall health of your teeth as you continue to lighten your pearly whites. Hydroxyapatite already exists in your bones and enamel, so replenishing this mineral is very important for your oral health....especially when you’re whitening! Our third-party lab tests show that our Sensitive+Whitening Nano-Hydroxyapatite Toothpaste outperformed leading competitors. On top of whitening your teeth, it effectively plugs exposed “tubules” that lead to your center nerve, remineralizing your enamel from the inside out and reducing sensitivity with every use. When you give your teeth a healthy dose of hydroxyapatite, the nanoparticles penetrate your enamel and fill the tiny holes, scrapes, and imperfections that exist, hardening your teeth and making them even more ready to handle treatments such as PAP teeth whitening. Finally, daily teeth whitening that actually reverses sensitivity instead of causing it! buy nano hydroxyapatite premium toothpaste now
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what your tongue reveals about your overall health + how tongue scraping can boost it
One amazing way to stay in tune with your body and your overall health is to check your tongue on a daily basis. Your tongue can reveal a lot about your overall health. That’s one reason why doctors commonly ask you to stick out your tongue during your visit. If you notice any sores, sensations, unusual colors, or coatings on your tongue....consider that your body’s way of telling you something is off, and it wouldn’t hurt to get things checked out by a medical professional. The great thing about tongue scraping is....not only is it incredibly effective at keeping your tongue clean and healthy, but it also presents an opportunity to really look at and evaluate the condition of your tongue every single day. At Davids, we’re all for healthy oral care habits that reconnect you with your body and truly nurture your overall health. how to read your tongue In general, a healthy tongue appears pink with small nodules called papillae, which contain your taste buds. It should have few to no grooves and cracks, and it should feel neutral in your mouth (no stinging, tingling, or burning). Now, if you’re tongue scraping, and you notice something is off with your tongue, take note. Below we’ve outlined a few problems that can appear on your tongue. white coating or spots: this typically indicates oral thrush, a yeast infection in the mouth. This commonly occurs after a round of antibiotics, as your oral microbiome is disrupted. pale pink tongue: this could be a sign of weakened immunity, low energy, vitamin deficiency, or a combination of the three. bright red “strawberry” tongue: this could also be a sign of vitamin deficiency. If your red tongue is paired with a fever, it could indicate Kawasaki disease or Scarlet fever. purple tongue: a dark purple tongue could indicate chronic inflammation or infection. black “hairy” tongue: a “hairy” tongue can develop when the papillae grow longer and collect bacteria. This condition is more common for those with diabetes, those taking antibiotics, or those currently receiving chemotherapy. It’s generally harmless, but it’s definitely a good idea to get it checked by a dental professional. swollen tongue: there are many causes for a swollen tongue....infection, inflammation, allergic reaction, medication side effects, or trauma (biting, burning, piercing, etc.). sore or bumpy tongue: a sore or bumpy tongue could be a result of burning your tongue, clenching your jaw, or grinding your teeth. Bumps can also appear if you smoke or develop canker sores. If the sores don’t go away within two weeks, it could indicate oral cancer. Dental Ayurveda suggests that the tongue is connected to specific internal organs, such as the heart, liver, lungs, kidneys, pancreas, intestines, stomach, and spleen. When different areas of the tongue appear “off” it could suggest a toxin overload in one of these organs. five famous benefits of a tongue scraper 1: tongue scraping removes bacteria, dead cells, toxins, and debris Not only does tongue scraping reduce your body’s overall toxin load, but it also helps maintain balance in your oral microbiome. Your mouth contains 700+ different types of bacteria, some harmful and some beneficial. Your tongue, specifically, is a breeding ground for bad bacteria since it’s cushy, porous, and grooved. Research shows that tongue scraping effectively reduces the number of bad bacteria that form on your tongue overnight and throughout your day. Using a tongue scraper during your regular oral care routine can help protect against bad breath, cavities, gum disease, and more. 2: tongue scraping can stimulate your organs As previously mentioned, Ayurveda suggests that certain parts of your tongue correspond to certain organs. An issue with any part of your tongue could indicate a toxin overload in one of these organs. Similarly, when you clean your mouth with a tongue scraper, you remove toxins from your tongue while massaging the tissue. According to ancient Ayurveda, this removes toxins and stimulates the associated organs, restoring internal balance by reducing your body’s overall toxic load. 3: tongue scraping can improve digestion Your mouth plays a very special role in digestion, activating the process by producing saliva and acting as the window to your gut. Studies have shown that harmful bacteria and pathogens that live in your mouth can pass through your digestive system and enter your gut. This can cause inflammation, discomfort, and a weakened immune system. When you use a tongue scraper, you can remove these harmful microorganisms before they reach your gut microbiome. A 2018 study revealed that tongue scraping every morning for four weeks improved the subjects’ fatigue, digestion, and elimination. 4: tongue scraping can improve your taste By tongue scraping, you’re removing the thin coating that exists on your tongue, cleansing and renewing your taste buds. This allows you to taste things with a fresh palate. Researchers go on to say that the improved taste due to tongue scraping might lead to higher satisfaction during meals, which can actually help your digestion too. When taste and satisfaction increase, you’re more likely to stop eating when you’re full. This could prevent overeating, consequently reducing the amount of undigested food from accumulating in your body over time. 5: tongue scraping can increase your health awareness To reiterate, tongue scraping every day introduces an amazing opportunity to check in with your health. Connecting with your body in this way allows you to sooner identify when something looks or feels “off.” But even if your tongue is perfectly healthy (which we love to see), tongue scraping also allows you to maintain this health and start+end your day on a fresh, positive, mindful note. What’s not to love? how Davids nurtures your tongue health and overall health Now, it’s important to note that tongue scraping alone is not enough to maintain your oral and overall health. We recommend flossing, brushing, tongue scraping, and rinsing with natural mouthwash (in that order). When you brush with our natural toothpaste before tongue scraping, the leftover toothpaste remains on your tongue, delivering our intentional, bacteria-fighting ingredients to this porous surface. When you use your tongue scraper with our natural toothpaste, you allow these ingredients to penetrate the crevices on your tongue and kill bad bacteria that may be living there. It’s the perfect routine to start and end your day on the freshest possible note. buy premium toothpaste now
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should I scrape my tongue before or after brushing? our top tips for you
Whether you’ve never heard of tongue scraping before, or you’ve been using a tongue scraper for years...it can be confusing to determine the most effective order of operations for your oral care routine. Should I scrape my tongue before or after brushing? We’ve asked ourselves the same question a time or two. And lucky for you, we’ve found the answer. Follow along as we discuss the best time to use your tongue scraper + all of the amazing benefits it adds to your oral care routine. should I scrape my tongue before or after brushing? You’ll get maximum benefits if you scrape after brushing, especially when there’s still a bit of natural toothpaste left behind. Your tongue is full of cracks, grooves, and pores. So when you scrape your tongue after brushing, you allow the bacteria-fighting ingredients of our natural toothpaste to enter these spaces and begin cleaning. Then, you can use your tongue scraper to wipe away remaining food particles, residue, and bacteria for a deeper clean. Here are some additional tips regarding the order of your oral care routine. floss first: while most dentists will floss your teeth after cleaning, we recommend doing it before. When you floss, you’re dislodging particles and bacteria from the tiny crevices between your teeth. If you don’t brush after doing this, some of those particles and bacteria may remain in your mouth. Plus, when you floss before brushing, you allow your teeth to receive the maximum effect of your toothpaste. If you’re using our hydroxyapatite toothpaste, flossing first may allow those hydroxyapatite particles to better penetrate weakened areas and remineralize your enamel. brush with Davids: brushing with our effective natural toothpaste sets your mouth up for the perfect tongue scraping. It covers your mouth with bacteria-fighting, teeth-whitening, and enamel-restoring ingredients, leaving your mouth fresh and primed for tongue scraping. use your tongue scraper: as explained above, tongue scraping after brushing sets you up for maximum benefits (which we discuss in the next section). finish with natural mouthwash: when you finish with natural mouthwash (especially one fortified with hydroxyapatite), you allow the ingredients to penetrate and nourish your freshly cleaned teeth. Oh, and stay tuned for an exciting announcement from us about natural mouthwash! One last pro tip: we recommend doing this entire routine first thing in the morning before you eat or drink anything. This is because tons of bacteria form and fester in your mouth while you sleep, so if you wake up and take a big gulp of water, you might be swallowing harmful bacteria that could disrupt the balance of your gut microbiome. Avoid this by starting your day with a fresh mouth. why use a tongue scraper? The benefits of a tongue scraper are undeniable. If you’re not already using one, here are a few great reasons to start! it clears bacteria, toxins, and dead cells from your tongue: this is perhaps the most obvious benefit, as tongue scraping removes residue and microorganisms from your tongue's surface. it can prevent bad breath: tongue scraping is one of the most effective ways to remove odor-causing particles from your tongue (especially the back of your tongue) it can enhance your sense of taste: tongue scraping cleanses and rejuvenates your taste buds. One study found that just two weeks of tongue scraping resulted in improved taste. it increases your overall health awareness: ancient Ayurveda claims that you can learn a lot about your current state of health by the appearance of your tongue. Conventional doctors also tend to follow this concept, which is why many doctors and dentists will ask you to stick out your tongue at the beginning of an exam. it can reduce your overall toxin load: dental Ayurveda also states that your tongue is directly connected to several of your vital organs. When you use a tongue scraper, you remove toxins from your tongue while stimulating the tissue, which does the same for the connected organs. The result? You help your organs detox and restore balance. it can improve your digestion: your mouth is the window to your gut, and reducing the amount of bad bacteria in your mouth does the same for your gut, allowing the good bacteria to flourish and promote good digestion. For a deeper dive into the benefits of tongue scraping, check out our previous article: why use a tongue scraper? 5 little known facts about its benefits. why Davids is the best tongue scraper Tongue scraping has been around for centuries, so there’s no shortage of tongue scraper options on the market. We’d like to explain some of the things that set ours apart from the rest. Our tongue scraper is the Tongue Sweeper Model P, which sports these amazing qualities. stainless steel construction: this model is dishwasher safe, hypoallergenic, BPA-free, and non-toxic. Unlike plastic and bamboo tongue scrapers, it’s extremely durable and will not break from everyday use. This high-quality metal will not show sharp edges like some copper and other low-quality metal options. dentist designed: the Tongue Sweeper is used as an example in dental schools! Its patented design is preferred by dental professionals. easy to use: unlike most tongue scrapers, it’s designed with a one-handed grip with a soft, curved head to reduce initiating the gag reflex and to promote overall ease of use. This model can be used by adults and children 5+ years of age, and you can even use it on your pets. Our tongue scraper is a safe, sustainable, and effective way to elevate + optimize your oral health. When you pair it with our natural toothpaste, it’s one of the best + easiest ways to start and end your day on the freshest possible note. buy premium toothpaste now
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why are we so passionate about providing you with vegan toothpaste?
To us, “vegan toothpaste” is not just a label or a marketing ploy. It’s a commitment that’s central to our mission. You see, our mission is to provide you with the best natural toothpaste....one that sustains nature+you. How do we accomplish this? By creating a vegan toothpaste that utilizes thoughtfully-sourced, intentional ingredients. These ingredients not only work to nurture your oral + holistic health….but they also take a stand against animal cruelty and other unethical industry “norms”. When you grab your tube of Davids every single morning and evening, we want you to feel confident and comforted knowing that it’s the best choice for your mouth...and your conscience. With that being said, let’s dive into some of the details surrounding why we’re so passionate about providing you with the best vegan toothpaste out there. vegan toothpaste is few and far between Like many other personal care products, it’s not so obvious that toothpaste contains animal products. After all, you won’t find too many bacon-flavored toothpastes on the shelves. Our founder Eric attended many vegan trade shows during the four-year journey of formulating Davids Natural Toothpaste. He was shocked by how many people had no idea that their toothpaste contained animal by-products. This not only heightened his passion for formulating the best vegan toothpaste out there, but it also reminded him how important it is to bring more transparency and awareness into an industry dominated by the same few “big name” brands for decades. So, here we are, increasing your awareness and upholding our commitment to transparency. So, what are these sneaky animal-derived ingredients found in toothpaste (even some natural toothpaste)? glycerin: this thick, gooey liquid is often derived from animal fat (ours is derived from plants). You’ll find this ingredient in many toothpastes, lotions, and soaps, as it locks in moisture and keeps products from sticking to their casing. flavor: be wary of any toothpaste that lists “flavor” as an ingredient. Not only does this raise red flags regarding transparency, but it also allows brands to slip in ingredients that may be derived from animals, unfriendly to your body, or both. calcium phosphate: you’ll find that some fluoride toothpastes contain calcium phosphate, as it enhances the performance of fluoride. This ingredient is often derived from rock or bone meal. propolis: some natural toothpaste (not ours) contains propolis, an ingredient that’s said to kill bacteria in place of harsh chemicals. Propolis is produced by honeybees, making it a non-vegan ingredient. You can rest assured that every single tube of Davids is 100% vegan and contains no animal by-products. We use a premium vegetable glycerin that’s produced right here in the US, and all of our other bacteria-fighting, enamel-strengthening, and breath-freshening ingredients are derived from natural plant and mineral sources. too many toothpastes are tested on animals It’s important to note that even if a toothpaste does not contain animal-derived ingredients, it may still test on animals. In our book, that means they’re not vegan. We’re sad to report that most mainstream toothpastes are still tested on animals. How have they been getting away with this for so long? Well, probably because no brand is going to stamp “we test on animals” across their packaging, so they’re able to swipe their practices under the rug. Many big-name brands will say that they’re committed to working towards eliminating animal testing and that most of their testing is done using databases and non-animal techniques. However, they keep animal testing as an option when they can’t find any other means to ensure their product is safe for consumers. In our opinion, if you can’t ensure the safety of an ingredient unless you test it on a group of animals in a lab, it probably shouldn’t be in a personal care product that you use every single day (especially in your mouth). It’s estimated that up to 500,000 animals around the world suffer and die as a result of cosmetic product testing. Toothpaste is one of those cosmetic products. The truth is, unless it’s labeled as a cruelty free toothpaste (like we are), you can’t be sure it avoids animal testing. Toothpaste is a product you use twice daily, so we deeply understand the desire for a toothpaste that does not contribute to animal cruelty...and one that does not use questionable ingredients that would even require animal testing! That’s exactly why we made cruelty free toothpaste that’s safe for you and animals. Davids is certified by Leaping Bunny, the only organization with an internationally-recognized symbol that certifies no animal tests were used in the development of a product. Finally, a vegan toothpaste you can safely rely on. our vegan toothpaste is cruelty free and effective Not only is our vegan toothpaste certified cruelty-free, but it’s also effective in maintaining and optimizing your oral health. Unlike other toothpastes that stuff fillers, preservatives, and emulsifiers into their formulas, every single one of our ingredients serves a purpose (and often, more than one purpose). For example: Our vegetable glycerin doesn’t just keep your toothpaste from hardening and sticking to the tube. It also works to activate your saliva glands to help prevent and/or reduce dry mouth. Our premium peppermint oils and birch-derived xylitol don’t just enhance the fantastic, fresh taste of our natural toothpaste. They also work to kill bad bacteria and keep plaque from forming on your teeth. This is just the tip of the iceberg! You can learn more about our intentional vegan ingredients here. Always remember, they were chosen to sustain nature+you, so you can rest easy knowing our vegan toothpaste has your best interest at heart. buy premium toothpaste now
Learn moreeverything you need to know about smarter, cleaner oral care
Better oral care begins with knowledge. That’s why our dental care blog goes beyond trends to share insights that help you make health- and earth-conscious choices for your smile.
Learn about everything from innovations like nano hydroxyapatite (nHA) to understanding what natural whitening involves. This oral health care blog breaks down the science with clarity to make it easy to understand and apply.
the Davids difference
Davids story began with a mission: to create premium oral care that’s good for people and the planet.
Every decision we make stems from integrity and respect for the environment. We use premium, naturally sourced and derived, USA-origin ingredients, recyclable metal tubes, and sustainable packaging.
As a family-owned and operated business going up against the giants of the toothpaste industry, we hold ourselves to higher standards because clean doesn’t just describe our premium ingredients; it describes our values, too.
You can read about these values and more in our transparent dental care blog.
sustainability in action
If you’re trying to live clean, we’re the toothpaste brand for you and your family. From recyclable packaging and aluminum tubes to our commitment to USA-based production, we’ve built sustainability into every step of our process.
We’re helping make conscious care a daily habit by reducing waste and supporting local manufacturing.
Learn, question, and smile brighter. Our oral health blog is an open space for learning and exploration. We hope each post will help you think differently about oral health and feel more empowered in your daily care routine.
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