why are we so passionate about providing you with vegan toothpaste?
To us, “vegan toothpaste” is not just a label or a marketing ploy. It’s a commitment that’s central to our mission. You see, our mission is to provide you with the best natural toothpaste....one that sustains nature+you. How do we accomplish this? By creating a vegan toothpaste that utilizes thoughtfully-sourced, intentional ingredients. These ingredients not only work to nurture your oral + holistic health….but they also take a stand against animal cruelty and other unethical industry “norms”. When you grab your tube of Davids every single morning and evening, we want you to feel confident and comforted knowing that it’s the best choice for your mouth...and your conscience. With that being said, let’s dive into some of the details surrounding why we’re so passionate about providing you with the best vegan toothpaste out there. vegan toothpaste is few and far between Like many other personal care products, it’s not so obvious that toothpaste contains animal products. After all, you won’t find too many bacon-flavored toothpastes on the shelves. Our founder Eric attended many vegan trade shows during the four-year journey of formulating Davids Natural Toothpaste. He was shocked by how many people had no idea that their toothpaste contained animal by-products. This not only heightened his passion for formulating the best vegan toothpaste out there, but it also reminded him how important it is to bring more transparency and awareness into an industry dominated by the same few “big name” brands for decades. So, here we are, increasing your awareness and upholding our commitment to transparency. So, what are these sneaky animal-derived ingredients found in toothpaste (even some natural toothpaste)? glycerin: this thick, gooey liquid is often derived from animal fat (ours is derived from plants). You’ll find this ingredient in many toothpastes, lotions, and soaps, as it locks in moisture and keeps products from sticking to their casing. flavor: be wary of any toothpaste that lists “flavor” as an ingredient. Not only does this raise red flags regarding transparency, but it also allows brands to slip in ingredients that may be derived from animals, unfriendly to your body, or both. calcium phosphate: you’ll find that some fluoride toothpastes contain calcium phosphate, as it enhances the performance of fluoride. This ingredient is often derived from rock or bone meal. propolis: some natural toothpaste (not ours) contains propolis, an ingredient that’s said to kill bacteria in place of harsh chemicals. Propolis is produced by honeybees, making it a non-vegan ingredient. You can rest assured that every single tube of Davids is 100% vegan and contains no animal by-products. We use a premium vegetable glycerin that’s produced right here in the US, and all of our other bacteria-fighting, enamel-strengthening, and breath-freshening ingredients are derived from natural plant and mineral sources. too many toothpastes are tested on animals It’s important to note that even if a toothpaste does not contain animal-derived ingredients, it may still test on animals. In our book, that means they’re not vegan. We’re sad to report that most mainstream toothpastes are still tested on animals. How have they been getting away with this for so long? Well, probably because no brand is going to stamp “we test on animals” across their packaging, so they’re able to swipe their practices under the rug. Many big-name brands will say that they’re committed to working towards eliminating animal testing and that most of their testing is done using databases and non-animal techniques. However, they keep animal testing as an option when they can’t find any other means to ensure their product is safe for consumers. In our opinion, if you can’t ensure the safety of an ingredient unless you test it on a group of animals in a lab, it probably shouldn’t be in a personal care product that you use every single day (especially in your mouth). It’s estimated that up to 500,000 animals around the world suffer and die as a result of cosmetic product testing. Toothpaste is one of those cosmetic products. The truth is, unless it’s labeled as a cruelty free toothpaste (like we are), you can’t be sure it avoids animal testing. Toothpaste is a product you use twice daily, so we deeply understand the desire for a toothpaste that does not contribute to animal cruelty...and one that does not use questionable ingredients that would even require animal testing! That’s exactly why we made cruelty free toothpaste that’s safe for you and animals. Davids is certified by Leaping Bunny, the only organization with an internationally-recognized symbol that certifies no animal tests were used in the development of a product. Finally, a vegan toothpaste you can safely rely on. our vegan toothpaste is cruelty free and effective Not only is our vegan toothpaste certified cruelty-free, but it’s also effective in maintaining and optimizing your oral health. Unlike other toothpastes that stuff fillers, preservatives, and emulsifiers into their formulas, every single one of our ingredients serves a purpose (and often, more than one purpose). For example: Our vegetable glycerin doesn’t just keep your toothpaste from hardening and sticking to the tube. It also works to activate your saliva glands to help prevent and/or reduce dry mouth. Our premium peppermint oils and birch-derived xylitol don’t just enhance the fantastic, fresh taste of our natural toothpaste. They also work to kill bad bacteria and keep plaque from forming on your teeth. This is just the tip of the iceberg! You can learn more about our intentional vegan ingredients here. Always remember, they were chosen to sustain nature+you, so you can rest easy knowing our vegan toothpaste has your best interest at heart. buy premium toothpaste now.
Learn moreour top five tips for staying motivated on your vegan lifestyle journey
Maintaining a vegan lifestyle isn’t always easy. Whether it’s work, travel, peer pressure, or a simple lack of motivation that’s challenging you....we’d like to share a few tips that could help boost your motivation when you need it the most. As a vegan toothpaste brand built on a mission to sustain nature+you, we want to do whatever we can to support you on this journey. 1: always keep your “why” in the forefront of your mind Whether your “why” is advocating for animal lives or reducing your environmental footprint (or both and then some), we recommend writing these reasons down and keeping them nearby. If your vegan lifestyle journey gets hard, you’ll want to look at your “why” to boost your motivation whenever you need to. For a little extra inspiration… The journey to making the best vegan toothpaste out there was no walk in the park. In fact, it took our founder Eric four years to perfect our plant based toothpaste. But he always kept his “why” in mind. He wanted Davids Natural Toothpaste to stand out from the rest, ensuring that it always sustains nature+you. Well, you can’t sustain nature without advocating for animal lives, so Eric made sure that: Davids has zero animal derived ingredients. Who knew that so many toothpastes on the market (even the natural toothpaste) contained animal fats? You can rest assured knowing that Davids contains no animal by products. Davids is never tested on animals. Maintaining the Leaping Bunny certification has always been a central part of our mission. We’re proud to offer you a certified cruelty free toothpaste. On top of this, our ingredients are safe, clean, effective, and sourced+derived from nature. 2: focus on progress over perfection Don’t let perfectionism hold you back. Instead of focusing on what you can’t seem to do, focus on what you can. Have you ever heard of reducetarianism? It’s the idea that your lifestyle does not have to be “all-or-nothing” to make a difference. Reducetarianism celebrates your effort to introduce small, sustainable changes into your everyday life. If thousands of people make small changes (like switching to vegan toothpaste!), and these changes compound over time...we might actually make a bigger difference than if just a few people achieved vegan perfection. We don’t say this to discourage you from seeking a fully vegan lifestyle. If that feels achievable for you (or if you’ve already been doing it for years), major props to you! But for those of you who are struggling to stay “on track,” try to focus on the things that feel doable right now. Swap out your self-care products. You can start by swapping your current toothpaste with our effective cruelty free toothpaste. Commit to meatless Mondays. Did you know that skipping one (quarter-pound) serving of beef on “Meatless Monday” could save 425 gallons of water and enough energy to power an iPhone for six months? If done for one year, it could eliminate the same amount of emissions that result from driving a car 348 miles. This goes to show that small, collective efforts compounded over time can make a real difference. Once you master these habits, we encourage you to reduce your use of animal products even further. 3: listen to your body When it comes to staying motivated on your journey as a vegan, it’s important that your body actually feels good. It’s hard to stick to anything that makes you feel less-than-awesome. That’s why it’s so important to listen to your body’s cues. Whether you’re experiencing bloating, hunger, fatigue, sensitive teeth, or anything else during your journey....it’s important to identify these things early on and make changes that will improve your experience. If you’re experiencing tooth sensitivity or any other mouth-related issues, we first recommend visiting your dentist for an evaluation. Once you ensure everything is okay, we recommend brushing twice daily with our sensitive+whitening hydroxyapatite toothpaste. Hydroxyapatite is a mineral derived from calcium that already exists naturally in your teeth. It’s common (but not a sure thing) that many vegans do not get enough calcium in their diet, so it’s important to supplement with hydroxyapatite toothpaste. The nano-particles in our hydroxyapatite toothpaste will bind to and penetrate the outer surface of your teeth, remineralizing your teeth from the inside out. This can help relieve sensitivity and ensure your teeth stay strong and resilient throughout your vegan journey. 4: eat whole, nutrient-dense foods Filling your diet with whole, nutrient-dense foods can also help you give your body what it needs to thrive. Specific plant based foods (in tandem with plant based toothpaste) have the power to promote your oral health, gut health, and overall health. If you’re wondering about the importance of nutrition for your dental health, check out our previous article here. While this article includes some non-vegan foods, Dr. Anu Isaac, DMD provides awesome advice on which foods to add to your diet to promote your oral health...and which ones to avoid. You’ll also want to check out our guide for choosing foods that administer necessary nutrients to your teeth....some of which include fibrous fruits, leafy greens, and plenty of nuts and seeds. 5: keep your favorite products stocked Whether your favorite vegan product is a plant based protein bar, a luxurious lotion, or Davids Natural Toothpaste, stay prepared by stocking up. If you’re not prepared, you might find yourself in a situation where you don’t have access to your favorite vegan products....or any vegan products at all! (By the way, you can find some of our favorite vegan swaps for your everyday self-care products here.) We want to make it easy for you to always have vegan toothpaste on hand. That’s why we’ve developed six delicious flavors including our hydroxyapatite toothpaste and NEW kids + adults strawberry watermelon toothpaste....and two travel-sized tubes, too! Stock up on your favorite flavors before you need to. Trust us, you’ll thank yourself later. buy premium toothpaste now.
Learn moreeverything you need to know about smarter, cleaner oral care
Better oral care begins with knowledge. That’s why our dental care blog goes beyond trends to share insights that help you make health- and earth-conscious choices for your smile.
Learn about everything from innovations like nano hydroxyapatite (nHA) to understanding what natural whitening involves. This oral health care blog breaks down the science with clarity to make it easy to understand and apply.
the Davids difference
Davids story began with a mission: to create premium oral care that’s good for people and the planet.
Every decision we make stems from integrity and respect for the environment. We use premium, naturally sourced and derived, USA-origin ingredients, recyclable metal tubes, and sustainable packaging.
As a family-owned and operated business going up against the giants of the toothpaste industry, we hold ourselves to higher standards because clean doesn’t just describe our premium ingredients; it describes our values, too.
You can read about these values and more in our transparent dental care blog.
sustainability in action
If you’re trying to live clean, we’re the toothpaste brand for you and your family. From recyclable packaging and aluminum tubes to our commitment to USA-based production, we’ve built sustainability into every step of our process.
We’re helping make conscious care a daily habit by reducing waste and supporting local manufacturing.
Learn, question, and smile brighter. Our oral health blog is an open space for learning and exploration. We hope each post will help you think differently about oral health and feel more empowered in your daily care routine.
stay connected
The learning doesn’t stop at this dental care blog. Follow Davids on Instagram, Facebook, TikTok, and Pinterest for daily tips, ingredient spotlights, and oral care inspiration.
Plus, subscribe to Davids today for more educational content and perks like 20% off every order, free shipping on orders over $35, and more.



